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| Desired Industry: Advertising |
SpiderID: 9931 |
| Desired Job Location: Atlanta, Georgia |
Date Posted: 11/26/2006 |
| Type of Position: Full-Time Permanent |
Availability Date: Now |
| Desired Wage: |
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U.S. Work Authorization: Yes |
| Job Level: Experienced with over 2 years experience |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: No |
Objective:
To whom it may concern:
This letter is in response to the open position at your company.
For the past year and a half I have worked as the Media and Account Manager for Loyalty Marketing Solutions, Inc. While with Loyalty I have designed, planned and implemented advertising and marketing campaigns for a number of clients. Maintaining client relationships is a large part of my daily activities, as well as strategizing to convey the message my clients want to project to the public. My creativity and ability to think outside the box has directly contributed to several successful projects. As campaigns close, I evaluate the return on investment and calculate the cost per lead. Recently, I have played a lead role in developing a new direct mail product for clients that specifically targets their ideal audience with a clear and precise message.
Prior to working at Loyalty Marketing Solutions I was an Account Executive at Katz Continental which is a division of Clear Channel Communications. While with Katz, I represented nine television stations throughout the Southeast. My duties included maintaining relationships for national accounts while presenting them with new advertising and promotional opportunities, evaluating media trends and writing quarterly Neilson media reports.
Before Katz Continental I worked as a Media Buyer at both Carat USA and Zenith Media. At these positions I evaluated different mediums and placed advertising schedules for various clients. I would allocate the advertising budgets by market into numerous radio and TV stations and evaluate the success of each campaign at the end of each quarter.
In addition to my work experience, I majored in Public Relations at Auburn University and worked on two internships as the primary public relations director. Since my graduation I have expanded my experience in the fields of advertising, marketing and client relations. My well rounded education coupled with my business knowledge, makes me a strong candidate for this job opening within your company. I firmly believe I can be an integral part of your company.
Thank you for your time and consideration of my application. I look forward to speaking with you soon.
Sincerely,
Ryan T. Hudgins
Experience:
Ryan Thomas Hudgins
3038 Knox Ave Atlanta, GA 30341
Telephone: (404) 441-6767 E-mail: ryanhudgins11@gmail.com
Objective: Marketing/Advertising/Client Relations/Media
Education: Auburn University, Auburn, Alabama
Bachelor of Liberal Arts (Public Relations)
Graduation: December 2000
Work Experience:
Loyalty Marketing Solutions: (April 2005 November 2006)
Account Manager
Negotiated and placed all media for entire client list (Radio/TV/Newspaper/Direct Mail/Outdoor)
Planned and executed advertising budgets and strategies
Helped implement and design new D.A.R.T direct mail program
Coordinated and supervised all direct mail projects
Developed several different ad campaigns and ad copy for clients
Designed internal and external collateral material
Katz-Continental Television Sales: (April 2004 April 2005)
Account Executive
Managed national advertising accounts for nine television stations
Maintained client relationships with several media agencies throughout Atlanta
Wrote quarterly Neilson book breakouts for each television market
Carat USA: (April 2003 April 2004)
Broadcast Negotiator/Media Buyer
Directed advertising purchases and maintenance for 11 markets
Negotiated 2004 annual buys for Hyundai, Kia and Churchs Chicken
Supervising point person for five clients
Set up and designed broadcast radio remotes
Zenith Media: (June 2001 April 2003)
Junior Broadcast Negotiator
Negotiated and Placed Annual Advertising for Lexus, Toyota and other clients
Assisted on major markets (Miami/West Palm/Houston/Atlanta)
Purchased advertising for twelve markets for TV and radio broadcasts
Maintained all documents, contracts and billing for designated clients
Approved all makegoods for missed broadcast spots
Set up and designed broadcast radio remotes
Internship Experience:
Gwinnett News & Entertainment Television: (December 2000 June 2001)
Production Assistant
Wrote internal newsletters/ press releases and public advertisements
Filmed news stories and personal interest stories
Coordinated all resources for live nightly newscasts
Conducted public interviews for newscasts
General Motors Marketing Internship (GMMI): (March June 2000)
Public Relations Department Head
Designed Public Relations strategy for the campaign
Wrote News Releases for different media vehicles
Presented Powerpoint presentation to GM officials
Columbus Chamber of Commerce: Columbus, Georgia (January March 2000)
Designed a communication mechanism for the Cultural Arts Alliance to present to the Columbus City Council
Wrote strategic report to present to city council
Designed a Powerpoint presentation
Computer Skills:
Windows, MS Word, MS Excel, MS PowerPoint, Internet/E mail, HTML, Donovan
Other Work Experience:
Ad Temps: Temporary work with Van Winkle and Associates, 96 Rock and 99X Radio Stations
Education:
Education: Auburn University, Auburn, Alabama
Bachelor of Liberal Arts (Public Relations)
Graduation: December 2000
Candidate Contact Information:
This candidate has chosen not to make contact information available on this page.
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