Advertising / Marketing Communications Resume

Desired Industry: Advertising	SpiderID: 9577
Desired Job Location: new york, New York	Date Posted: 11/9/2006
Type of Position: Full-Time Permanent	Availability Date: 12/1/06
Desired Wage: 100,000
	U.S. Work Authorization: Yes
Job Level: Management (Manager, Director)	Willing to Travel: Yes, Less Than 25%
Highest Degree Attained: Bachelors	Willing to Relocate: Undecided

Objective:
Obtain a challenging senior level marketing position with an established company that draws upon my proven management skills, unique creative abilities and almost twenty years of professional experience in advertising, marketing and public relations to leverage that cumulative experience for continued career growth and stability.

Experience:
Account Director · Creative Image Advertising & Design, Inc. · June 2005 - Present
Senior agency management responsibilities for team leadership on various key client assignments including prestigious Arc International’s Mikasa, Studio Nova, Luminarc, Cristal d’Arques and Lauren Ralph Lauren brands, as well as Printex, Cardinal Glassware, Sigma-tau HealthSciences, LivingTonics, First Data Corporation and various others. Supervise all creative, media, production, photography and account service functions at agency in addition to public relations activities, web-based services and other integrated communications efforts. Responsible for directing agency’s external business development and self-promotion efforts, leading account pitch teams, developing proposals, mentoring junior level staff and contributing in whatever creative capacity required. Essentially act as agency “front man” for highly creative, entrepreneurial, state-of-the-art design studio based on Long Island.

Advertising Manager · NBTY, Inc. · June 2004 – June 2005
Responsible for supervising large in-house agency staff, providing strategic vision and leadership, marshaling creative resources, overseeing media, production and vendor relations while acting as primary liaison for company’s internal Marketing Managers within the diet, sports nutrition, vitamin supplement and specialty products segments in support of well-known consumer brands such as Nature’s Bounty, Sundown Vitamins, Met-Rx, Pure Protein, Carb Solutions, Osteo Bi-Flex, Xtreme Lean and others. Oversaw planning, administration and implementation of $70MM+ advertising budget for US Nutrition operating division of $2 billion industry giant.

Director of Account Planning · Garvan Communications · June 2003 – June 2004
Various account management responsibilities on several key pieces of business with extensive travel abroad required. Supervised agency operations on accounts such as IATCO (international distributors of Procter & Gamble, Clorox and Quaker), Atlantic Bank, Dr. Praeger’s Sensible Foods and others. Maintained strong relationships with personnel at all levels and strategic focus on issues impacting client’s business while managing day-to-day service of multiple accounts. Also responsible for “networking”, overseeing agency’s business development efforts and contributing on all new creative initiatives as required.

Director of Communications · Kozy Shack Enterprises · December 1999 – January 2003
Asked to join client’s marketing team from incumbent ad agency (Strategics Advertising – see below) at client request. Continued responsibility for developing and implementing all consumer and trade directed communications programs for leading national brand of refrigerated dairy desserts. Brand stewardship included directing all consumer advertising and public relations activities, managing budgets for base brand as well as overseeing new products in development. Supervised all packaging initiatives including dramatic re-design of retail product offerings to rejuvenate brand’s appearance at shelf. Managed all creative resources for company to provide general marketing support for the now $150MM+ Kozy Shack franchise and it’s satellites.

Vice President, Management Supervisor · Strategics Advertising · July 1995 – December 1999
Responsible for supervising day-to-day account operations of small agency’s major client concerns including Kozy Shack Puddings, Eight O’clock Coffee, Hain Foods, MasterCard International, Watson Pharmaceuticals, and others. Experience included overseeing all account service, creative, production, media and public relations functions within the shop as well as managing client expectations for various marketing campaigns. Personally led team that helped transform Kozy Shack from a small regional brand ($35MM in sales) into a national advertiser ($100MM+ in sales) with proven double-digit growth and ROIs as a result of highly strategic and successful localized marketing campaigns. Was rewarded by being asked to join client team (see above).

Account Supervisor · McCann-Erickson / New York · May 1994 – July 1995
Reported directly to senior agency management while interacting with client’s marketing team to develop and implement communications programs in support of various innovative Black & Decker Household Products such as Snakelight, Handy Steamer, Handy-Xpress, The Collector and Brew-N-Go. Actively led creative development process to achieve desired brand objectives. Supervised creative development and the production of high volumes of print and broadcast advertising in support of major product launches as well as coordinating various research, media and account planning activities at the agency.

Senior Account Executive · Burkhardt & Christy Advertising · September 1993 – May 1994
Daily account responsibilities on agency’s two largest accounts, SONY and BMW Motorcycles, as well as providing support functions on several others pieces of business. Worked closely with clients and senior management on all accounts, supervised junior level staff and assisted in the development, production and implementation of various communications programs. Improved agency’s traffic procedures based on previous experience at other agencies.

Account Executive · Bates USA · October 1991 – March 1993
Responsible for helping manage Philips Consumer Electronics, New York Racing Association and Primerica Financial Services accounts while supervising the production of numerous radio, television and print campaigns for a variety of products and services. Participated in agency’s account management training program and was promoted from AAE. Supervised staff, prepared competitive analyses on various business categories and administered budgets.

Account Coordinator · Young & Rubicam / New York · September 1988 – October 1991
Assigned to United States Postal Service, Xerox Corporation, AT&T, Warner-Lambert and WNET/PBS CH13 accounts. Experience included daily interaction with various departments within agency to develop and implement integrated communications programs for a variety of brands. Functioned as AE on USPS account while supervising numerous local, regional and national marketing campaigns. All account rotation assignments included extensive production experience in various forms of print, broadcast and outdoor media as well as media planning, estimating, billing, budget administration and traffic responsibilities.

Freelance Artist · Christopher Thomas Advertising · June 1988 – September 1988
Assisted in art studio of mid-sized agency to prepare mechanicals and design communications components for various local and regional accounts such as Long Island Railroad, LI Tourism & Convention Commission, Energy Kinetics and the Metropolitan Energy Council among others.

Art Director · Sports Eye Publishing · July 1987 – June 1988
Responsible for the design and production of various daily, weekly and monthly sports publications including Sports Eye, Racing Action, Football Action and College & Pro News Weekly. Supervised creative and production staff while working closely with editorial personnel to develop layout and content for special features. Also worked with clients to design ad templates for various advertisers without agencies of record.

Education:
Boston University · College of Communication · May 1987
Bachelor of Science Degree in Mass Communications
Concentration in Advertising & Marketing. Minor in Communications Design.
Member of AD LAB. Received full athletic scholarship.

Affiliations:
Member of Long Island Advertising Club.
Numerous BOLI awards.

Reference:
Furnished upon request.

Candidate Contact Information:

Name: Steve Marran
Street: -	Phone: (631) 834-3446
City: -	Fax: -
State: -
Zip: -
Web Site: