vp sales & marketing Resume

Desired Industry: Apparel/Fashion/Sewing	SpiderID: 9125
Desired Job Location: Boca Raton, Florida	Date Posted: 10/9/2006
Type of Position: Full-Time Permanent	Availability Date:
Desired Wage:
	U.S. Work Authorization:
Job Level: Executive (President, VP, CEO)	Willing to Travel: Yes, 50-75%
Highest Degree Attained: Bachelors	Willing to Relocate: Yes

Experience:
CURTIS A. SHALO
806 Cypress Boulevard #407 Tel: 302-234-1738
Pompano Beach, FL 33069 Email: curtisshalo@hotmail.com

PROFILE
Proven leader with extensive global sales, marketing and merchandising experience in wholesale and retail apparel organizations including e-commerce and catalogs. Demonstrated success developing and executing strategies that improve profitability by optimizing merchandising, pricing, and operating processes. Expertise includes strategic planning, brand and product management, client negotiations, new product development, creative direction and inventory management. Dedicated to building and motivating cross-functional teams that exceed expectations.

EXPERIENCE

UGIRL UBOY, New York, NY 2005 – 2006
Start up manufacturer and distributor of quality children’s apparel and accessories
Contracted Consultant (for purpose of selling business)
Responsible for identifying new business opportunities, margin opportunities, creative development, brand strategy, forecasting, profitability, placement of product, organization, costing, analysis, budget and strategic planning
 Achieved sales of $5 million in the first year, with projected sales of $9.5 million in 2007 resulting in sale of business after one year
 Opened all divisions at Nordstrom, Von Maur, Dillards, Carsons, Parisian, Macys South, Macys MW, Macys FL and Dawahares
 Established a major presence in Childrenswear Digest and Wooden Soldier catalogs
 Placed additional orders at Lord & Taylor, Marshall Fields, Steinmart, Daffys, TJX, BJ’s, Syms, Modecraft, and Nordstrom Rack

FLAPDOODLES, INC., New York, NY 2000 – 2005
A division of Mamiye Brothers, a $250 million manufacturer and distributor of children’s apparel and accessories
Senior Vice President, Sales, Marketing & Merchandising
Responsible for merchandising, creative development, negotiations, brand strategy, forecasting, cost, pricing, competitive analysis, budget, sales and strategic planning
 Opened and presided over 22 retail outlet stores amounting to $15 million
 Developed a new web strategy stressing a strong price/value and an improved customer experience, resulting in an increase of 18-22% per year, with gross margins of 40%
 Moved company from 100% domestic to 80% overseas production through sourcing in China, Turkey and India
 Instrumental in selling the company in 2003 to Mamiye Bros., a leading licensor in the children’s industry
 Responsible for 35 direct reports.
 Spokesman for the brand.

WILLIAM CARTER COMPANY, Atlanta, GA 1997 – 2000
A $1.4 billion manufacturer and retailer of infant & children’s apparel and sleepwear
Vice President, Merchandising, Sportswear Division
Responsible for strategic alliances, major presentations, strategic planning, forecasting, catalogs, client relationships, brand strategy, production/merchandise planning, costing and pricing and budgeting, as well as P&L for the Wholesale and Retail Outlet Playwear divisions
• Transformed a non-existent sportswear division and built it into a $150 million division in less than three years while increasing the overall gross margin from 24% to 37%
 Developed an award-winning brand strategy based around John Lennon’s artwork, resulting in several in-store shops in department stores and incremental sales over $50 million
 Added international sales and increased product categories, resulting in a net sales increase of 21% with a gross margin of 31%
 Redesigned department into three divisions: creative, technical and business, and reduced the number of core bodies from 150 to 55
 Assisted in shifting the company from 100% domestic to 80% full package sourcing
 Raised overall sportswear

FLAPDOODLES, INC., Newark, DE 1995-1997
A $50 million wholesale and retail manufacturer of infants and children’s playwear, sleepwear and accessories
Senior Vice President, Sales, Marketing & Merchandising
Responsible for merchandising, creative development, client negotiations, brand strategy, forecasting, cost, pricing, analysis, budget, sales and strategic planning
 Opened all divisions at Federated, Carsons, Parisian, Marshall Fields and Dillards
 Secured a deal with all five divisions of May Company, an estimated annual volume of $10 million
 Diversified product selection while limiting total SKUs increasing gross margin by 10%
 Moved company from fully domestic to internationally sourced resulting in increased gross margins from 32 to 40%
 Developed new swimwear, outerwear and accessory divisions adding $7 million in sales
 Developed catalog businesses with CWD, Storybook Heirlooms and Wooden Soldier

TICKLE ME!, INC., Long Island City, NY 1980 – 1995
A $75 million wholesale manufacturer of infants and children’s apparel and sleepwear
Vice President, Sales, Marketing & Merchandising
 Introduced seven new divisions, contributing to sales of over $35 million
 Increased sales by $10 million through licensing agreements with Walt Disney, J.C. Penney & Dillards
 Upstairs Distribution in Bloomingdales, Nordstrom, Marshall Fields and over 900 specialty stores

EDUCATION

Bachelor of Arts, Advertising & Business
Pennsylvania State University, University Park, PA

ADDITIONAL EXPERIENCE

Consultant, Gerson Lehrman Group, New York, NY
Eastern Sales Representative, Pierre Cardin, New York, NY
Owner, Kids Duds, Philadelphia, PA

Education:
b/a penn state university in adv't & business

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