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eCommerce Director Resume
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| Desired Industry: Management |
SpiderID: 8426 |
| Desired Job Location: Tampa, Florida |
Date Posted: 8/24/2006 |
| Type of Position: Full-Time Permanent |
Availability Date: 09/11/06 |
| Desired Wage: 120000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: |
| Highest Degree Attained: Masters |
Willing to Relocate: Yes |
Objective:
15 years combined experience specializing in eBusiness, eMarketing, process analysis and behavioral studies with a master’s degree in anthropology. A proven professional with extensive knowledge of organizational structures, corporate culture, business process, marketing, demographics, online user behavior and purchasing patterns, with a unique blend of transactional, organizational and marketing expertise. An academic and eBusiness veteran with highly developed analytical and critical thinking skills adept at change management with experience in a variety of industries including Healthcare, Investing, software development, retail, academia, publishing and professional sports. Designed and developed a Forbes magazine “Top 100 sites on the web”.
Experience:
12/05 - 03/06 World Publications Publishing
eBusiness Consultant
o eBusiness analysis and strategy development for World Publication's online initiatives and assets
o Developed and implemented an SEO strategy for classified websites
o Designed, implemented and moderated community forums
o Developed manufacturer reporting process
o Redesigned user interface to improve usability and demographic segmentation for marketing and ad sales
04/04 - 09/05 Ole Doc Brown Online Virtual Medical Office
Partner / Marketing Director
o Developed the eBusiness Strategy and Online Marketing plan
o Responsible for the development, administration and maintenance online assets
o SEO strategy development, WebTrends and SmartTag implementation for ROI analysis and reporting
o Bulk Email campaign development, deployment and analysis (in an iterative process)
o Responsible for all online marketing, ad design, development, placement and ROI analysis
07/04- 02/05 LD RV Super Center Recreational Vehicle Retailer
eMarketing Manager
o Developed the eBusiness strategy and marketing plan for all online initiatives and promotional programs
o Bulk Email campaign development, deployment and analysis (using EmailLabs and ExactTarget)
o Responsible for all online ad design, development, placement and ROI analysis
o eBusiness and eMarketing data collection design, implementation and reporting
o Responsible for the administration, maintenance and development company websites
o Re-implemented and administrated WebTrends, SmartTags and developed reporting for ROI analysis
o Paid search engine listing development, optimization, administration and ROI tracking (AdWords, Overture & ePilot). SEO strategy development for organic listings (resulted in a savings of $250,000.00/yr).
o Design, development and analysis of business processes related to customer email collection and updating
o Consumer magazine development - strategy, analysis and implementation (10m over 5 years)
o Corporate ad campaign development (for print, television and the web)
10/02- 02/04 The Leadership and Human Performance Institute Software Development Firm
eCommerce Director
o Designed and developed a software system and User Interface for collecting, storing and analyzing performance data across multiple hierarchical groups and determinant factors.
o Engineered a development process, life cycle and documentation process.
o Developed the LHPI business and marketing strategies in conjunction with other groups
06/01- 12/02 NoDrone, Inc Digital Media Rights Software and Online Retailer
Director eCommerce
o Participated in the development of strategic alliances and agreements (VC funding, Best Buy, HP, etc…)
o Coordinated all out-sourced projects and contractors relevant to the web site and user interface development
o Development and implementation of the initial EBusiness and corporate marketing strategy
o Developed a business intelligence system to collect and analyze information related to the website
o Guided a team of developers and designers to ensure a cutting edge web experience.
o Served as web site Art Director
04/00-03/01 Eckerd Corporation Retail Drug Store
Managing Director (Webmaster)
o Saved the company 8 million dollars through analysis of a potential partnership and restructuring of the agreement, while still securing all of the proffered services with no capital investment
o Developed of a variety of strategic alliances and agreements (MSN, Excite, American Red Cross, etc..)
o Defined the E-Business strategy for Eckerd and defined the on-line marketing strategy, Coordinated the design team, content group, marketing efforts, and directed all artwork on the various sites
o Engineered complete project life cycle process, in conjunction with the IT department, designed and instituted workflow and documentation processes and instituted a status reporting system to improve efficiency
o Developed a business intelligence system to collect and analyze all information related to E-Commerce
o Responsible for all of Eckerd’s online assets, out-sourced projects and contractors
o Redesigned the Eckerd.com web site (information architecture, navigational structure, Interactive processes, the shopping experience, customer service, the health information section, online Pharmacy, Rx Advisor, and the e-Photo section) and implemented the redesign in less than 4 months with only 5 FT resources
o Developed, designed and supervised email marketing campaigns Developed a design for a third-party fulfillment process and strategy in conjunction with the merchandising and IT departments
01/99-11/99 Heritage Capital Corporation Investment Firm and Numismatic retailer
Webmaster
o Administration and organization of six separate web sites, with more than 1000 pages of active code(heritagecoin.com, ustic.com, coingrading.com, coinclubs.com, Y2Kcoins.com, coinauction.com)
o Coordination and development of web projects and development/programming team
o Design and construction of e-zine, the Heritage Insider; numismatic reference and articles
o Design and development of online auction site, similar to eBay
o Development and implementation of email farming strategy in conjunction with marketing
Education:
May 1996, Master of Arts
University of Montana, Missoula
Archaeology & Cultural Anthropology
GPA: 4.0 out of 4.0
May 1993, Bachelor of Arts
University of Montana, Missoula
Anthropology & Political Science
GPA: 3.6 out of 4.0
December 1989, Bachelor of Arts
University of Evansville, Evansville, Indiana
Philosophy & Anthropology
Skills:
• Organizational, process, and corporate culture analysis and reengineering. Change management, communication, and resource utilization strategy development and (re)implementation
• eBusiness, eCommerce and eMarketing analysis, strategic and tactical planning, and implementation
• Online revenue analysis and strategy development, website (re)design, development and administration, web development team building, web site traffic analysis and management, business intelligence systems analysis, design and development , PPC and Organic SEO management
• Information architecture, usability analysis and reengineering, user interface design, navigational structures, web site organization and layout, and interactive process analysis, design and development
• Software development life cycle processes engineering, documentation model and reporting system design
• Microsoft Commerce Server, BizTalk, Site Server, MS Visual InterDev & Studio.net, Allaire HomeSite, FrontPage, Ulead Web Razor, Adobe PhotoShop, Illustrator, Corel Draw, Flash, Director
• MS Windows and Server, LINUX, HTML, DHTML, CSS, JavaScript, ASP, SQL, MySQL, V-Script, and REXX
Candidate Contact Information:
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