International Sales & Marketing Resume

Desired Industry: Import/Export	SpiderID: 745
Desired Job Location: University Place, Washington	Date Posted: 6/1/2004
Type of Position: Full-Time Permanent	Availability Date: 01/01/2005
Desired Wage: 85000
	U.S. Work Authorization: Yes
Job Level: Management (Manager, Director)	Willing to Travel: Yes, More Than 75%
Highest Degree Attained: MBA	Willing to Relocate: Yes

Objective:
Seeking a position in which I can develop to become a key actor in the organization’s expansion by leading the sales/marketing team in growing sales and revenue through market penetration and expansion.

Experience:
2003-Present CONSULTING SERVICES - International Sales and Marketing Consultant -

* Strategic Assessment for a High-end Textile & Home Accessories Designer.
Created a Business plan: financial planning, cost & pricing analysis, and market development activities.
Executed marketing & sales activities: identified & prospected distributors, and trade show participation.
Distributors’ sales kit, catalogues, product placements in department stores, and exclusive catalogues.

* Export distribution for a French “Maison de Champagne” on the US, Japanese & Korean markets.
Implementation analysis, identified new distribution & developed PR plan for promotion activities.

* Building material sourcing analysis for a Korean consortium of residential builders.

* Expansion (franchise type) study for a Restaurant Group. Financial analysis (ROI) & marketing plan.

1996-2003 APA-THE ENGINEERED WOOD - Tacoma, WA - International Market Development Manager -

- In charge of a $760,000 promotional budget -

* Managed international offices (staffs of 2 to 4 per office), responsible for markets (Construction, Material Handling, Furniture) in Europe, Mexico, Caribbean's and Asia (Korea, Japan, Vietnam, Thailand, Malaysia, Sri-Lanka).

* Formulated Strategic plans (goals, benchmarks, tactics, budgets, forecasts) for 3 product lines in 10 countries.

* International Strategic Plan presented and defended on an annual basis to the “International Subcommittee” comprised of inside and outside senior management executives.

* Researched & established new market entry plans, and directed implementation by representatives and distributors.

* Managed consultants/research firms, conducted research and promotional activities in South-Africa and Chile.

* Designed & Implemented worldwide market development format for Push & Pull marketing & sales activities.

* Initiated and managed brochure & print material development (conception, material content, lay-out) focused on country-market needs and technical requirements (codes & standards and metric system issues).

* Developed country specific Ad & PR programs, lead execution by agencies (ad-copies, media placement).

* Developed concept and created marketing tools & programs to maintain strategic alliances between distributors and importers increased sales & distribution reach in new and mature markets; Resulting in access/sales to 12 new markets in 7 countries.

* Participated in over 20 trade shows per year. Made over 12 large scale presentations (80 to 250 participants, CEOs, engineers, architects, distributors, retailers) on an annual basis in markets spanning 3 continents.

1991-95 REMY MARTIN - COREE - Seoul, Korea - Marketing & Sales Manager -

- Responsible for a 16-item wine & spirit line of world leading brands & Maroquinerie Louis XIV leather -

* Managed structural changes as local representation grew from a Liaison Bureau to a Subsidiary with an importer & distributor license (1st foreign owned subsidiary with such a license in this industry in Korea).

* Originated strategic plan, adapted global brand strategies to the Korean market, developed marketing/sales tactics.

* Initiated strategies for new product launch: pricing, positioning, distribution and advertising.

* In charge of the senior sales executive, a 10 sales people team and a “PoP Push Team” for retail promotion.

* Built and managed a new network of distributors in business to business and consumer markets. Market serviced: “Hotel & Restaurants / On-Premise”, “Duty-Free” and “Department Stores & Retail Chains / Off-Premise”.

* Managed relations with the Public Relation agency for all promotional campaigns.

* Launched Maroquinerie Louis XIV product portfolio in Korean, Thai & Malaysian duty-free.

1986-88 MOET-HENNESSY LOUIS VUITTON (LVMH) - Epernay, France -

* Assisted the Export Director for 30 months (business school internship program), concentrating on pricing, PR & advertising events participation/sponsorship (Golf Trophée Lancôme, Formula 1 Grand Prix of Portugal) and forecasting, for domestic distribution and export of premium wine and spirit brands & Dior fashion accessories.

Education:
1995-96 GEORGIA STATE UNIVERSITY - Atlanta, GA. - Instructor & Research Assistant -

* Designed questionnaires, analyzed data, and researched performance & planning behavior in top Mgt. teams.

* Taught Strategic Management to a culturally diversified and working body of students.

- Received the Outstanding Teaching Performance Award in September 1995 -

1989-91 ILLINOIS STATE UNIVERSITY • Normal, IL. • Master of Business Administration (MBA) -

* Major: Marketing (advertising, brand Management and sales). - College Expenses earned at 100% -

* Honors: International House Scholarship, Sigma Iota Epsilon, Who’s Who in American Colleges and Universities.

* Marketing Research Assistant: Conducted multiple market research projects & consulting assignments.

1985-89 ECOLE SUPERIEURE des SCIENCES COMMERCIALES d’ANGERS - France -

- French Ivy League Business School -

* Bachelor of Science - Major: International Business / Minors: Marketing & Finance.

* Ranked 2nd in class for the study abroad program.

Skills:
Dynamic executive with over 10 years of strategic planning, sales & marketing, and international business development initiatives for corporations serving domestic and global markets.

Repeated success guiding cross-functional teams in market penetration driving market share and revenue growth.

Expert presenter, negotiator, and international business-person able to forge solid relationships with strategic partners and build consensus across multiple organizational levels.

Experience in Marketing & Sales for Consumer Goods, Premium Beverages and Industrial Products.

Entrepreneurial, “out-of-the-box” thinker and deal maker.

International Business Experience in European, Asian, Caribbean and Latin American Markets

AREAS of EXPERTISE

* Strategic Market Planning & Analysis

* Designing Innovative Marketing Initiatives

* New Product Introduction

* Market Identification / Penetration

* Budget Management & Control

* Revenue & Market Growth

* International / Global market Development

* Trilingual: French - English - Spanish
Basis in: Korean, Japanese, Italian, Portuguese

* Computer proficient hardware & software

Reference:
Rebecca Coleman
Senior Marketing Manager
American Products and Forest Assoc.
1111 Nineteenth Street, NW, Suite 800
Washington, D.C. 20036
Tel: (202) 463-2706
Rebecca_Coleman@afandpa.org

Ed Elias
International Marketing Director
APA – The Engineered Wood Assoc.
7011 South 19th Street
Tacoma, WA 984011
Tel: (253) 620-7430
ed.elias@apawood.org

K.H. Ahn
Director Korea operations
AF&PA and AHEC
ATO Compound
American Embassy
3rd Floor, Leema Building
146-1, Susong-Dong - Changro Ku
Seoul Korea 110-140
Tel: +82 (2) 722 3685 /6
kyounghoahn@unitel.co.kr

Sonya Bachlmayr
Controller
Aroma Candle & Scent Company
7028 S. 204th St.
Kent, WA 98032-1321
Tel: (425) 251-3555 x224
sbachlmayr@acsc-aroma.com

Candidate Contact Information:

Name: Laurent Boilly
Street:	Phone: 253-752-8470
City: University Place	Fax: 253-752-8470
State: Washington
Zip: 98467
Web Site: