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Director of Marketing/Public Relations/Communications Resume
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| Desired Industry: Marketing |
SpiderID: 6669 |
| Desired Job Location: Kansas City, Missouri |
Date Posted: 4/20/2006 |
| Type of Position: Full-Time Permanent |
Availability Date: 2 weeks notice |
| Desired Wage: 70,000+ |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: Undecided |
Objective:
Executive Management and Senior Consulting opportunities in Marketing/Public Relations/Communications/Business Development
Experience:
MARKETING / PUBLIC RELATIONS / COMMUNICATIONS / LEADERSHIP
A Record of Achievement in Strategic Planning and Tactical Execution of Marketing & Public Relations Campaigns that have delivered Outstanding Returns
QUALIFICATIONS, PROFILE & KEY ACHIEVEMENTS
Strategic Planning & Tactical Management
Marketing/Media/Communications Programs
Multi-Media & Collateral Materials Development
Community Relations
Budget Development & Management
Operational & Fiscal Report Communications
Business Partnerships & Client Management
Press Relations and Crisis Management
Distinguished career combining outstanding communications skills with an expert knowledge of marketing and media relations. Extensive, high level experience working with institutional and corporate clients and major media. Proven performer in generating media value and sales revenue through strategic planning, tactical implementation and results analysis of marketing campaigns utilizing the web, internet and direct mail; mass media; outdoor and business/media third party promotion. Adept at development of reports and communications for internal and external audiences. Excellent consensus building, organizational and negotiation skills. Motivational and “lead by example” leadership style internally and with external partners. Expert in management and coordination of media and client events and hospitality.
· Planned and implemented integrated marketing and public relations programs generating annual sales of more than $17 million and $11.1 million in free media.
· Negotiated and managed a $1.7 million, 5-year corporate marketing partnership program.
· Honored with the Excellence and Best Marketing Effort awards by Clear Channel Communications, a Fortune 500 company.
PROFESSIONAL EXPERIENCE
handshake MARKETING
2005 – Present
STRATEGIC MARKETING PARTNER
Develop strategic integrated consumer marketing programs for new client acquisition. handshake
Marketing is an integrated marketing services agency headquartered in New York specializing in behavior-based consumer targeting, marketing campaign development and implementation, and results analysis for both small and large business.
handshake clients include General Motors, ditech.com, Cablevision, Comcast, Disney, Ethan Allen, the California State Department of Health Services, the Public Health Institute, Nederlander Concerts, LiveNation and MTV Networks, among many others.
CLEAR CHANNEL ENTERTAINMENT (CCE)
2000 – 2004
MARKETING DIRECTOR
Strategic planning and tactical implementation of marketing and public relations campaigns for major Northern California venues, season launches, and series and single events involving world renowned artists in the popular performing arts.
Clear Channel Entertainment is a division of Clear Channel Communications, a fortune 500 company, and is the largest producer of live entertainment in the world. CCE is now known as LiveNation.
§ Generated free media value of $11.1, with annual sales of more than $17 million.
§ ‘Excellence’ award: Clear Channel Entertainment
§ ‘Best Marketing Effort’ award: Clear Channel Entertainment, West Region
§ Led the development of a synergy marketing program between CCE and Clear Channel radio stations recognized nationally as one of the best Clear Channel synergy programs of the year. The program created attendance of more than 200% over projections and $367,585 in incremental revenue for Clear Channel on two events.
§ Developed an advertising and promotion program with PBS TV and radio stations that reduced CCE advertising costs by 40%, while increasing public relations and media value for CCE and PBS.
§ Developed the concept of a San Francisco Chronicle-produced season-opening in-paper special section and on-site events program for Northern California’s premier amphitheaters. The program was designed to create incremental advertising income and enhanced on-site visibility for the Chronicle, a major sponsor, while providing CCE with a share in advertising revenue and valuable marketing support at no cost.
CONCORD PAVILION
1981 – 2000
DIRECTOR OF PUBIC RELATIONS & MARKETING
Provided strategic planning, managed and implemented communications, public relations and marketing efforts generating more than $10 million in annual revenues.
Responsible for communication of Concord Pavilion/City of Concord vision, mission and values to internal and external audiences.
Developed and managed a $1.4 million public relations and advertising budget.
Developed and managed relations with regional non-profit groups and government agencies.
Owned and operated as a not-for-profit division of the City of Concord, CA, the Concord Pavilion was recognized as one of the West’s premier presenters of local community and major classical and popular performing arts events.
§ Set new annual ticket sales revenue record of $5.8 million, besting the previous 21-year record of $4.5 million.
§ Increased annual media publicity and promotion value from $2.1 million in 1990 to $8.1 million in 1999.
§ Concord Pavilion Grand Reopening: Planned, executed and was spokesperson in a trade and consumer marketing and public relations campaign promoting the reopening of the Concord Pavilion after a $20 million expansion and improvement project. The “Opening Week” campaign generated $800,000 in media publicity and promotion.
§ Negotiated and managed a $1.7 million, 5-year public relations corporate partnership program with AT&T.
§ Increased annual sponsorship marketing revenue from $344,000 in 1990 to $1.2 million in 2000.
§ Negotiated and managed a multi-year public relations and promotional partnership with Bay Area Rapid Transit (BART).
§ Researched and helped develop a new VIP Box Seat and Hospitality Program that began with facility expansion in 1996. By 1999, the program generated $600,000 in annual revenue.
§ Managed and coordinated the work of public relations/advertising agencies and marketing vendors.
KEN BAKER PUBLICITY SERVICES
1975 – 1981
PUBLIC RELATIONS MANAGER
Managed key accounts and PR staff; worked with regional and national media.
Publicity clients included Simon & Schuster, Inc.; Rogers & Cowan; Gelfond, Rennert & Feldman; Stanford University; Bill Graham Presents; and radio stations KMEL and KCBS.
EDUCATION: B.S. – Political Science/International Relations, University of Kansas, Lawrence, Kansas
Education:
B.S. – Political Science/International Relations, College of Liberal Arts
University of Kansas, Lawrence, Kansas
Skills:
Extensive, high level experience working with institutional and corporate clients and major media.
Proven performer in generating sales and marketing revenue through strategic planning, tactical implementation and results analysis. Adept at business development and client partnerships.
Planned and implemented integrated marketing programs generating millions of dollars annually in sales and media value. Created a business partnership program generating more than $1 million in fee revenue while providing individualized marketing partnerships to meet client goals and budgets. Provided consultation and coordination on media and client hospitality to clients and their representatives, national marketing agencies and vendor and retail partners.
Experienced in planning and executing marketing campaigns involving web, internet and direct mail marketing; major print, radio and television; outdoor advertising and business/media third party promotion.
Proficient in Microsoft Office programs. Supervised staff and advertising agency relationships.
Acted as official spokesperson and crisis management liaison.
Reference:
Available upon request.
Candidate Contact Information:
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