Public Relations Manager Resume

Desired Industry: Management	SpiderID: 5942
Desired Job Location: Knoxville, Tennessee	Date Posted: 3/14/2006
Type of Position: Full-Time Permanent	Availability Date: 04/30/2006
Desired Wage: 60000
	U.S. Work Authorization: Yes
Job Level: Executive (President, VP, CEO)	Willing to Travel: Yes, 25-50%
Highest Degree Attained: Bachelors	Willing to Relocate: Yes

Objective:
Established a proven record of management, sales, and customer
service experience/achievements in the broadcasting and print
communications industries. My ability to make an impact in any
business environment has been demonstrated by my employment record
and proven ability to adapt to new and more challenging business
roles.

Experience:
METRO PULSE LLC, Knoxville, TN
2004 - Present

General Manager.

Initially hired as a Director of Marketing & Promotions and was
promoted to General Manager after two months to oversee all aspects
of this alternative publication with a weekly circulation of 40,000,
including supervising over 25 employees.

* Restructured operations by reducing overhead and reassigning job
responsibilities to streamline workflow efficiency.

* Boosted staff morale when first hired under new ownership and
increased profitability from break even in 2004 to $170,000 in 2005.

* Generated a 15% increase in Metro Pulse advertising revenues to
more than $1.8 million and increased circulation from 28,000 to
40,000.

* Managed 15 major accounts generating approximately $400,000 in
annual revenue.

* Planned and directed the launch of the company's new Knoxville
Magazine with distribution to 30,000.

* Achieved advertising sales for Knoxville Magazine of
approximately $320,000 in the first four issues in 2004.

MEDIA & EVENT MARKETING INC., Knoxville, TN
2003 - 2004

President.

Coordinated media placement and served as the Producer and Promoter
of a range of events, including concerts, music festivals, and
special private events.

* Negotiated event planning/production contracts with clients that
included Lenoir City, Marriott Hotels, John Sevier Historic Park, and
the Special Events Office of Knoxville.

* Planned, produced, and promoted "Rockin at the Docks" twice a
year with 25,000+ attendees, over 4,500 boats, and a $30,000
fireworks show. Event is recognized as the largest on-water event in
East Tennessee, and is still going strong in its 5th consecutive year.

* Planned and directed the 2003 New Year's Eve Concert. Booked and
sold all room packages, sold out all 378 rooms, secured sponsorships,
and generated $30,000 in revenue for the hotel.

* Marketed and sold all sponsorships generating $55,000 in revenues
for each event.

DICK BROADCASTING COMPANY, Knoxville, TN
2000 - 2003

General Manager.

Managed operations of The River (100.3 FM), including supervising
approximately 20 employees; overseeing all aspects of programming;
handling forecasting and budgeting functions; developing/implementing
sales and marketing strategies; and developing all promotions and
special events.

* Performed a comprehensive analysis to identify new format for
this low rated station and planned the strategic format conversion to
the Album Adult Alternative station.

* Tripled the station's market share with this new format and
increased advertising revenues from $1.2 million in 2001 to $1.7
million in 2002 and $2.1 million in 2003.

* Increased revenues and profits to levels that led to the station
being purchased by Citadel Broadcasting, one of the largest radio
communications companies in the U.S.

SOUTH CENTRAL COMMUNICATIONS GROUP, Knoxville, TN
1990 - 2000

Local Sales Manager.

Managed all aspects of sales and supervised a staff of 11 sales reps
for five radio stations, including WIMZ, WNFZ, WJXB, WTXM, and 1240
Sports Radio.

* Generated revenue growth across all five stations and
consistently exceeded profit goals.

* Expanded the account base and developed new promotional ideas for
the sales team.

* Ranked #1 as the top sales rep at WIMZ for 6 consecutive years.

* Managed major accounts, including McDonalds, Pepsi Bottling
Company, and Budweiser.

Education:
Bachelor of Fine Arts in Theatre with Teacher Certification
- University Of North Carolina, Charlotte, NC

Skills:
The following highlights my broad range of strengths by category
that can be transferred to any industry:

Sales: Proven track record for developing new business,
securing/managing large corporate accounts, and earning #1 rankings
by creating marketing strategies; calling on potential clients;
building strong relationships; networking with contacts; leading
presentations; and closing sales

Management: Experience managing/improving operations; reducing
costs; supervising employees; improving morale; and driving
revenues/profits to record levels. Offer recent achievements for
completely restructuring operations; increasing profitability for a
weekly publication from break even in 2004 to $170,000 in 2005;
increasing circulation from 28,000 to 40,000; and directing the
launch of a new publication.

Candidate Contact Information:

Name: Aaron Snukals
Street:	Phone: 865-694-4054
City: Knoxville	Fax: -
State: Tennessee
Zip: 37909
Web Site: