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Vice President or Director of Marketing Resume
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| Desired Industry: Marketing |
SpiderID: 5766 |
| Desired Job Location: Miami, Florida |
Date Posted: 3/5/2006 |
| Type of Position: Full-Time Permanent |
Availability Date: 3/27/06 |
| Desired Wage: 100,000 |
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U.S. Work Authorization: Yes |
| Job Level: Executive (President, VP, CEO) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Masters |
Willing to Relocate: |
Objective:
A challenging leadership position in a small to mid
sized growth-oriented organziation
Experience:
Executive Director of Marketing and Creative
Services
NDSG - National Digital Systems & Graphics
Plan, direct and execute marketing objectives and
strategies for a national visual communications and
internet marketing agency that creates high impact
web sites, digital video productions, interactive
presentations, advertising, collateral material and
special event promotions for high-end clients. Full
strategic planning, creative, technological,
operational and P/L responsibilities. Direct all
advertising, sales promotion, public relations, CRM
and the national sales efforts. Develop and
implement software and IT strategy and plans for
internet and design operations. Build and maintain
strategic partner and VAR relationships.
Director of Marketing
ABARTA Media
Provided strategic marketing, communications and
branding leadership for global publisher of
regional, home design, travel and lifestyle
publications. Set and executed corporate and
individual product marketing objectives and
strategies that built brand image and increased
revenue. Directed all marketing activities including
advertising, branding, design, direct marketing,
distribution, event marketing, market research,
product development, media and public relations,
sales training and web marketing. Developed
internet-based competitive tracking and CRM
programs with acquisition, and retention
modules. Developed new products, brand
extensions and partner alliances that helped
increase revenue by over 400%. Directed the local
marketing efforts of 15 sales offices. Repositioned
low revenue products resulting in a 57% increase in
sales, 59% increase in advertisers and a 70%
increase in ad pages in one year. Parent company
sold operating units and dissolved my division of
the company.
Director of Marketing Communications and Creative
Services
UJA Federation New York
Directed creative, production and traffic
departments of world’s largest human service
organization. Developed strategic plans and
directed the creation of advertising, collateral
material, direct marketing, public relations, special
events and web sites that built the organization’s
global image and raised over $200 million per year.
Integrated advertising, promotion and publicity
with fundraising efforts. Led major repositioning
and created new global identity program and
graphic standards. Developed organization’s first
intranet and internet sites. Served as liaison to top
executives in the advertising, banking,
entertainment, fashion, investment, legal and travel
industries to create revenue-building campaigns.
Developed on-going public relations campaigns
including media kits, position papers, press
releases, speeches, and talking points. Instituted
effective crisis management communications and
programs dealing with cutbacks in government
funding, social issues, and domestic health care
problems , as well as economic uncertainty,
political instability, terrorism, war, and other crises
overseas.
Executive Vice President & Partner
Carib Co International
Partner in a full service agency providing
advertising, marketing and public relations for
small Caribbean hotels, condominiums and tourist
boards. Responsible for strategic planning, creative
direction, media, research, client service, direct
marketing and new business. Developed on-line/
toll-free hotel reservations and information service
integrated with agency’s direct marketing
operations.
Vice President, Creative Director
Young & Rubicam Advertising
Built a start-up division into a highly profitable,
full-service unit operating at 120% billable time.
Created award winning advertising and collateral
campaigns in all media. Provided creative
leadership for new business teams that won over
$125 million. Headed TV production. Initiated
change to Macintosh based design, increasing
profitability the first year by over 36%. Strategic and
Creative planning with key client executives. Full
departmental and client P/L Responsibility. Equity
partner and member of the executive committee.
Major clients included AT&T, Black & Decker,
Chase, ChemBank, Citizen Watch, Cross & Brown,
Diners Club, First Brands, Hertz, Holiday Inn, IBM,
Kraft Foods, NYNEX, New York Telephone, Perrier,
Prestone, STP, TWA, Trump, The US Postal Service
and others.
Associate Creative Director
Carrafiello & Diehl Advertising
Directed creative and research for American
Cyanamid, Combat Roach Killer, Equabalance
Moisturizer, Fiber Trim, Lederle Labs, Pine Sol, San
Soucis Cosmetics, Shulton, Stress Tabs, Surpass
Deodorant, Tampax and Vicks. Extensive new
product launch, consumer research and branding
responsibilities. Conducted and moderated
consumer focus groups and advisory panels.
Creative Supervisor
Ogilvy & Mather Direct Advertising
Provided creative and strategic direction in
developing campaigns for American Express, All
American Sports, American Airlines, AT&T, Avon,
Bantam Books, Burpee Seeds, Cessna, ChemLawn,
The Economist, Golden West Air, Hertz, Huggies,
IDS, Marriott, Monaco Tourist Board, Nationwide
Insurance, National Liberty Insurance, National
Home Assurance, Peugeot, Schwinn, Sears, Smith
Barney, Standard & Poor, TWA,Total Gym Systems,
The US Golf Association, The United Way, The
Vanguard Group,,Vermont Castings and others.
Developed cross-cultural research and advertising
along with cross-cultural presentations I made to
executives of current and prospective Fortune 500
clients. Created TWA’s frequent flyer program-one
of the first in the airline industry.
Director of Advertising
Loews Hotels
Directed international advertising and marketing
efforts for luxury resorts, hotels, spas, casinos and
F&B operations in US, Europe and the Caribbean, as
well as for Loews Reservations International and its
associated hotels. Developed and executed
marketing plans and campaigns for diverse
consumer, travel agent and business travel niche
markets. Managed in-house agency, art
department, broadcast production, direct marketing
and public relations. Purchased media, printing and
production services as well as negotiating
advertising trade agreements. Purchased printing
and production services. Wrote press releases and
other publicity material. Planned and promoted
special events. Conducted extensive market
research programs. Developed company’s first
consumer, travel agent, business traveler and
meeting planner databases and direct marketing
programs. Served as liaison with key industry trade
associations. Successfully launched six new resorts.
Education:
Baruch College -Completed course requirements
for MBA
in Marketing Management and Advertising
Binghamton University, Harpur College, Bachelor's
Degree
NYU Film School – Courses in Directing and
Production
Circle in The Square Theatre –Acting and Directing
College of Insurance - Certificate Program in
Insurance Marketing
University of Pennsylvania - Courses in Non-Profit
Organization Management - Executive Program
Certified Facilitator – Innovation and Change
Management
Affiliations:
American Marketing Association
Advertising Federation
Direct Marketing Association
International Legal Technology Association
Skills:
Certified Innovation and Change Management
Facilitator
Additional Information:
Upon Request
Reference:
Available upon request.
Candidate Contact Information:
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