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| Desired Industry: Advertising |
SpiderID: 5735 |
| Desired Job Location: Pittsburgh, Pennsylvania |
Date Posted: 3/2/2006 |
| Type of Position: Full-Time Permanent |
Availability Date: Immediate |
| Desired Wage: Available on request |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: Yes |
Objective:
To create persuasive marketing and
advertising materials that generate greater
profits for both company and client.
Experience:
George Crankovic, Copywriter
308 Bayberry Dr. Pittsburgh PA 15237 412-
364-3068 gcrankovic@yahoo.com
George, you did a great job on the
marketing project, especially the letters with
their emphasis on bottom line results and
tying features into benefits.
Client comment
Creative Team Leader. In the world of
copywriting, there isnt much thats more
challenging than fundraising. Imagine
persuading letter recipients to send money
without receiving a product or service in
return. It's exhilarating to see those
donations roll in.
Create concepts, strategy, and copy for
direct mail fundraising to serve local and
national nonprofit organizations.
Supervise and mentor copywriters to
improve their writing and concepting.
Develop proposals for new business.
Won Successful Direct Mail award.
Six current control packages, as well as
other individual mailings that have
generated hundreds of thousands of dollars
in charitable donations.
MSP Development Group, Pittsburgh, PA
11/2002 - Present
Senior Copywriter. The diverse
assignments in a small agency both
demand and develop creative flexibility. Its
a terrific proving ground.
Created ads, direct marketing, brochures,
white papers virtually all types of
marketing communications for a wide variety
of consumer and business-to-business
clients.
Met with clients to discuss and refine their
marketing plans and strategy.
Collaborated with art directors to generate
and develop selling ideas and marketing
concepts.
Marmion Advertising, Pittsburgh PA 4/1999
- 11/2002
Copywriter. Who says client-side is boring? I
hooked up with a fast-moving, fast-thinking
marketing group that really pushes to make
a contribution to the organization.
Created ads, direct marketing, fact sheets,
brochures, trade journal articles, research
reports, and case histories.
Received Innovation Award for work on
DDIs trade show.
Worked with top management and internal
customers on marketing strategy and tactics.
Completed Service Plus, Spin Selling,
Communicating with Others, Team
Performance Management, and High-
Performance Strategies for Knowledge
Workers training courses.
DDI, Bridgeville PA 9/1996 - 4/1999
Copywriter. The deadlines, the pace, the
adrenalin theres nothing like agency life
to challenge you. I loved it.
Wrote a wide variety of marketing
materials: ads, brochures, direct marketing,
white papers, tech sheets.
Handled public relations activity for two
high-tech clients and one health care client.
Managed accounts for a variety of clients in
several industries.
Created marketing plans, proposals, and
media schedules.
Miller-Melone Communications, Pittsburgh
PA 11/1995 - 9/1996
Copywriter. As hands-on direct response
training, I wrote product copy, front cover
copy, back cover ads, the letter from the
president, and catalog features. I had a
hand in just about every part of a leading
business-to-business catalog.
Wrote direct response copy for Black Box
Catalog, a global data communications
catalog.
Received Target Marketing Bronze Award.
Took part in scheduling and production of
catalogs.
Participated in a two-day copywriting
conference given by Herschel Gordon
Lewis.
Was selected to attend a three-day
copywriting conference in Manhattan.
Black Box Corporation, Bridgeville PA 11/
1990 - 11/1995
Editorial Coordinator. I was promoted to this
position, editorial coordinator, at ASM
International after starting there as copy
editor. Among other duties, I supervised two
copy editors.
Coordinated in-house production of copy
and artwork for Metals Handbook, a multi-
volume reference book series.
Responsible for approving all final page
proofs and blue lines.
Maintained ASM style guide.
Copy Editor. In this position, I copy edited
the largest volume ASM International ever
published, a 1600-page tome that broke all
sales records.
Copy edited text, graphs, tabular data, line
art, and photos for Metals Handbook, a
multi-volume reference book series.
Worked with authors and ASMs technical
editors to check facts, clarify ambiguous
passages, and eliminate inconsistencies.
ASM International, Metals Park, OH 3/1985
11/1990
Assistant Editor
This was my first full-time job in publishing. I
couldnt have been more excited.
Edited and wrote press releases for new
products.
Maintained the flow of concise, accurate
copy under strict deadlines.
Proofread page proofs, assisted the editor
with layout, and sized photos.
Rimbach Publishing, Pittsburgh PA 4/1984
- 3/1985
Education:
Freshman English Composition, a course
that elicits groans from most students,
sparked my interest in writing and literature,
especially Wordsworth. I earned a Bachelor
of Arts degree in English with emphasis on
writing. I was selected for an internship and
made the National Deans List.
La Roche College, Pittsburgh PA
Supplemental training: Creativity and
Leadership, Killer Copywriting, Strategic
Business Proposals, Words as Weapons
seminar
Skills:
I can offer you the ability to:
Write compelling, on-point copy.
Strike just the right tone, from technical to
conversational to whimsical.
Craft a tight sales argument.
Translate features into believable, relevant
customer benefits.
Conduct research to uncover the unique
selling proposition.
Work directly with clients and discuss
marketing issues as a business equal.
Candidate Contact Information:
| Name: George Crankovic |
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| Street: |
Phone: 412-364-3068 |
| City: Pittsburgh |
Fax: - |
| State: Pennsylvania |
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| Zip: 15237 |
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| Web Site: |
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