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Marketing Vice President Resume
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| Desired Industry: Manufacturing |
SpiderID: 5647 |
| Desired Job Location: Tampa, Florida |
Date Posted: 2/28/2006 |
| Type of Position: Full-Time Permanent |
Availability Date: Marketing Executive |
| Desired Wage: 165000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: MBA |
Willing to Relocate: Yes |
Objective:
New Product Launches * Marketing Communication
Building Brand Loyalty
Goal-oriented and creative marketing professional offering 20 years
of marketing, business development, and sales experience. Adept in
business-to-business sales and consumer marketing spanning
international marketing, national cooperative marketing programs, and
new product launches. Proven ability to leverage personal and company
competencies in achieving measurable goal and commitment results.
Resourceful in developing strong strategic alliances and sales
management tactics for various business entities. Recognized for
outstanding employee development, recruitment, and technical training
skills.
Experience:
OLDCASTLE GLASS, Tampa, FL 2003 to Present
Fabricator of architectural glass products for commercial and
residential markets with more than $600 million in annual revenues
(division of CHR Company, $12 billion holding company, Dublin,
Ireland).
VICE PRESIDENT OF MARKETING, Tampa, FL (2004 to Present)
MARKETING MANAGER, Tampa, FL (2003 to 2004)
Directed all aspects of marketing, including advertising, public
relations, government affairs, market development, and
communications. Developed and managed media events, product
literature, symposiums, cooperative programs, and special promotions.
Coordinated and executed initiatives for media interviews, print
advertisements, articles, websites, and tradeshows. Supervised five
direct reports.
Selected Accomplishments:
* 1,000+ new hits in 30 days on Oldcastle Glass website as a
result of coordinating a television spot on HGTV's "I Want That."
Negotiated and worked with the show's producers on highlighting
acoustical windows. Spokesperson on show and arranged location
shoot.
* Coordinated and launched the development of a new website,
increasing average monthly hits by 100,000 hits per month.
* Launched two new branded products for decorative and hurricane
market segments, creating more than $1 million in new
revenue in 2005.
SOLUTIA INC. (formerly Monsanto Company),
St. Louis, MO 1995 to 2003
Chemical-based materials company that is the world's largest
producer of Polyvinyl Butyral (PVB) interlayer used in architectural
laminated glass and automotive laminated glass.
MARKET DEVELOPMENT MANAGER, Tampa, FL (2001 to 2003)
Directed business development and marketing activities for North
America and globally led all hurricane-related business. Responsible
for all aspects of market development, including: developing segment
strategies, product education, promotions, public relations,
government affairs, and communications. Five direct reports focusing
on architectural market development.
Selected Accomplishments:
* Created database of 2,000+ architects and identified 250 new
projects.
* Coordinated multiple architectural symposiums attracting 50 to
200 architects per event to educate and promote Solutia laminated
glass products.
* Media spokesperson for variety of events, including: filming of
"Michael Hologan's Your New House," local news station interviews
(New Orleans, Baton Rouge, Miami, Deerfield Beach), radio interviews,
and interviews with various publications (Wall Street Journal,
Fenestration Magazine, US Glass).
WORLD AREA MARKETING MANAGER, St. Louis, MO (2000 to 2001)
Member of worldwide architectural marketing organization focused on
translation, development, and implementation of marketing strategies
for both commercial and residential markets. Defined, developed, and
implemented market-specific programs for transactional customers and
strategic downstream channel partners, managing a multimillion-dollar
marketing budget.
Selected Accomplishments:
* Led global marketing team in creating unified global marketing
program.
* Launched new, high-performance laminated glass product globally
that contributed to $600,000 in new sales in first year.
* Launched new marketing program in Brazil to grow residential
laminated glass market, resulting in $250,000 in new business.
HURRICANE MARKET DEVELOPMENT MANAGER,
Tampa, FL (1998 to 2000)
Established channel partners through licensed agreements. Directly
involved with development of key promotional and sales tools to build
brand awareness and brand preferences in specific test markets.
Orchestrated the work of various agencies in developing push-and-pull
marketing elements including television commercials, radio ads,
outside billboards, magazine ads, sales kits, and multiple
promotional tools. Managed public relations initiatives and actively
worked with government lobbyist for State of Florida.
Selected Accomplishments:
* $500,000 of new business in 1998 through a new program launch
and new licensed partners.
* $250,000 in sales from new product development and launch.
* Influenced new hurricane building code through strategic
government affairs strategy.
COMMERCIAL MARKETING MANAGER, St. Louis, MO (1995 to 1998)
Developed and maintained business cases for core and growth
businesses. Created and managed annual marketing budgets. Scheduled
and ran quarterly team meetings. Researched and tracked commercial
construction trends. Produced competitive and market analysis.
Developed and initiated growth programs to generate new business
sales. Developed literature and implemented new website. Managed
trade shows and communicated results and program activities to
executive team.
Selected Accomplishments:
* Identified 200+ new leads each year through strategic
coordination of American Institute of Architects national tradeshow.
* Market development support with top-two strategic customers,
resulting in $500,000+ growth in revenue.
* Created business model forecast for organization to help predict
product demand and segmentation focus.
DOW CORNING CORPORATION, Midland, MI 1989 to 1995
Global leader in silicon-based technology and innovation, offering
more than 7,000 products and services. Provides performance-enhancing
solutions to serve diverse needs of 25,000+ customers worldwide.
ACCOUNT MANAGER, St. Louis, MO (1993 to 1995)
Managed distribution and sales of silicone-related products for
commercial construction market with customer base and partners
including direct OEMs, independent representatives, distributors and
contractors. Conducted seminars and training programs to
distributors, independent sales representatives, architects, building
owners, property managers, consultants, and trade associations.
Worked directly with distributors' sales and marketing managers in
developing cooperative advertising programs and performance incentive
programs.
Selected Accomplishments:
* 20% growth with largest customer, resulting in $200,000 of new
business.
* $420,000 in new sales through existing and new customers.
* Launched trade branded product with completely new distribution
network, enrolling 10 new dealers in first year.
SALES AND MARKETING SPECIALIST, Chicago, IL (1989 to 1993)
Responsible for sales and marketing of all construction-related
products in the Midwest, calling directly on distributors, trade
dealers, contractors and architects.
Selected Accomplishments:
* 8% overall growth, with 25+ customers in first year.
* Top five accounts grew 45% in total sales in two years.
Education:
Master of Business Administration,
LINDENWOOD UNIVERSITY, St. Charles, MO
Bachelor of Science, Architectural Studies,
UNIVERSITY OF ILLINOIS, Champaign-Urbana, IL
Skills:
* Strategic Business Planning & Forecasting
* New Product Development & Launches
* Corporate Identity & Brand Development
* P&L Accountability & Budgeting
* Contract Administration & Negotiations
* Integrated Marketing Communications
* Public Relations & Government Affairs
* Web Development & Analysis
* Management & Supervision
* Key Account Relationship Management
Candidate Contact Information:
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