Director/ VP of Marketing Resume

Desired Industry: Management	SpiderID: 4967
Desired Job Location: Greenville, South Carolina	Date Posted: 1/19/2006
Type of Position: Full-Time Permanent	Availability Date: 01/15/2006
Desired Wage:
	U.S. Work Authorization: Yes
Job Level: Management (Manager, Director)	Willing to Travel: Yes, 25-50%
Highest Degree Attained: MBA	Willing to Relocate: Yes

Objective:
Accomplished marketing executive offering both B-to-C and B-to-B marketing experience with a history of sales increases and profit growth. Skilled in direct marketing, brand marketing, retail marketing and business turn-arounds. Broad background working for both private and public companies in marketing and senior management teams. Results focused business manager who has managed cross-functional teams and possesses a talent for proactively identifying and leveraging opportunities to improve marketing effectiveness and program execution.

Experience:
Weissman’s Designs for Dance privately owned Dancewear manufacturing company
Vice President, Marketing August 2004 to August 2005, St. Louis, MO
• Drove development of newly launched direct to consumer sales division and e-commerce site, exceeded first year’s sales goals.
• Managed circulation, catalog production and promotion for three separate catalog titles.
• Purchased and managed space advertisement promotion for 2-step marketing programs.
• Managed pay-per-click advertising including keyword selection and performance matrix reporting to ensure cost per new customer fell within goals.
• Developed and executed quality link program to improve website ranking for search engine optimization improving our Google rank to 5 out of 10 in first 6 months.
• Developed online behavior tracking system to identify most beneficial marketing relationships, online visual design, promotion and email marketing programs.
• Drove development and managed IT for in-house design management information systems and processes for product development, merchandise planning, catalog production planning and website publishing.
Benjamin S. Mosley page 2

Angelica Corporation, $400 million healthcare textile and service company
Life Uniform Retail Division
Vice President, Direct Marketing May 2003 to August 2004, St. Louis, MO
• Developed and executed divisional marketing programs for 260 retail stores, e-commerce and catalog channels to achieve corporate sales and profit objectives.
• Responsible for operations, inventory management and product distribution for Internet and catalog direct channels.
• Composed division’s strategic annual plan that was incorporated into annual report and utilized in the sale of the division.
• Wrote and delivered marketing presentations for divisional spin-off to capital management groups and equity funds.
• Represented company at various public relations events including TV and Major League Baseball event sponsorship.
Director of Marketing, 2000-2003, St. Louis, MO
• Managed 6-person team to drive entry into additional distribution channels.
• Negotiated and purchased all print media for retail and catalog divisions.
• Developed and staffed in-house marketing department to decrease advertising production costs.
• Provided direction and marketing support for private label brand product launch.
• Managed direct marketing support for store openings, remodels and other events.
• Maintained P&L responsibility for direct channels and marketing budget for 260 retail stores.

Dowling Textile $400 million healthcare textile manufacturing company
Director of Marketing, 1999-2000, McDonough, GA
• Prepared and presented business unit spin off opportunity to investment capital groups.
• Drove successful contract negotiations, achieving parent company goals for sale of business unit.
Catalog Marketing Manger, 1998-1999, McDonough, GA
• Maintained responsibility for P&L goals, merchandising and marketing for direct marketing business unit.
• Managed corporate relationship with Sears Roebuck Company to operate Sears Shop at Home specialty catalog.
• Coordinated brand management with Sears’ corporate marketing strategy.
• Developed and maintained inventory management system to maximize complete first time shipment.
• Directed catalog fulfillment center operations and implemented processes and systems to improve efficiencies and minimize pick errors.

Uniform Connection of NC Inc $5 million regional multi channel retailer
Catalog Marketing Manager, 1990-1998, Winston-Salem, NC
• Created systems and processes for start up marketing and distribution business.
• Managed all marketing collateral production and strategy development.
• Created direct response programs to drive traffic into retail stores.

Education:
Education
MBA, 1998-Wake Forest University Babcock Graduate School of Management, Winston-Salem, NC
BA, 1989-University of North Carolina at Chapel Hill, Chapel Hill, NC

Candidate Contact Information:

Name: Benjamin Mosley
Street: -	Phone: 864-907-4899
City: Greenville	Fax: -
State: South Carolina
Zip: -
Web Site: