Marketing Director Resume

Desired Industry: Healthcare	SpiderID: 4966
Desired Job Location: Akron, Ohio	Date Posted: 1/19/2006
Type of Position: Full-Time Permanent	Availability Date: 02/30/2006
Desired Wage: 60000
	U.S. Work Authorization: Yes
Job Level: Management (Manager, Director)	Willing to Travel: Yes, Less Than 25%
Highest Degree Attained: Bachelors	Willing to Relocate: Yes

Objective:
Communications * Advertising
Promotions/Events Management
Publishing/Print Production

... Developing and Growing Market Share Within Competitive Venues ...

Innovative, solution-oriented, entrepreneurial marketing
professional with visible success developing new markets, growing
market presence, reducing expenses, and driving revenues. Articulate
communicator with proven ability to lead, motivate, and inspire teams
to develop and introduce pioneering programs that increase productivity, boost infrastructure growth, increase project efficiencies, and surpass strategic objectives. Recognized for
exemplary integrity, sense of passion, work ethic, and thorough commitment to professional excellence.

Experience:
WORTHINGTON CAREER SERVICES, LLC - Columbus, OH

One of Ohio's oldest job search coaching firms specializing in
advising clients in all facets of job search. Focuses on preparation
of pre-employment of r�sum�s/cover letters, determination of career
paths, search strategies and distribution, interview techniques and
negotiation of compensation packages.

Territory Marketing Manager (2000 - Present)

Responsible for enhancing image and visibility in the Northeastern
Ohio market. Presents full line of services to students, new graduates and members of the existing workforce, primarily via the Internet. Respond to inquiries with special attention to client needs analysis and consultative marketing techniques. Demonstrate
skills in client development, presentation of products and services,
and responding to individual needs.

Performance Highlights:

* Significantly increased visibility of the Northeastern market during declining economic period and despite high degree of competition.

* Instrumental in enhancing presence of traditionally central and southern Ohio firm resulting in selection as career advisor to CareerBoard.com, one of Northeastern Ohio's premier job boards.

* Provided guidance and expertise in development of web site strategy using knowledge and insight to job seeker needs; served as liaison between executive director and prospects regarding policies, procedures and special events.

KEY BANK, USA, N.A. - Cleveland, OH

One of nation's largest bank-based financial services firms, providing investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the US. Employs 25,000 with $78 billion in assets.

Marketing Project Manager (1998 - 2000)

Accepted challenge to manage production of all national marketing materials (brochures, applications, flyers, invitations, inserts, enrollment supplies, print ads, trade booth illustrations) for undergraduate, graduate, and private K-12 education loans. Tasked to serve as liaison between Corporate Marketing, Agency, and line of business; to perpetuate rapport with all sales force and vendor
representatives; and to foster open communications, maximize efficiency, contain costs, and consistently provide fulfillment vendor with clear, concise direction to ensure timely execution of
multiple projects. Managed overall budget and tracked/processed expenses.

Performance Highlights:

* Supervised overall development process for creating new and/or
customized print advertisements while simultaneously conducting all facets of an ongoing national shelf ad program (without missing a single deadline).

* Perpetuated process that ran like "a finely-tuned piece of machinery" by forging and fostering an outstanding relationship with division's fulfillment vendor. Presided over management of national collateral/ application inventory of 200+ items.

* Promoted division's inaugural 3-day conference geared toward graduate financial aid administrators by proactively officiating over and implementing 3-pronged direct mail campaign spanning 9+ months. Materials included invitations, pre-conference mailings and program kits along with informational web site posting.

Education:
Bowling Green State University - Bowling Green, OH
BA, Business Communications/Marketing (1980)

Skills:
* Strategic Business Planning
* Relationship Building
* Client Needs Analysis
* Tracking & Quality Control
* Market Analysis & Research
* National Shelf Ad Campaigns
* Program Development/Implementation
* Contract Review/Recommendations
* Client Relationship Management
* Troubleshooting & Problem Solving
* Advertising Development Oversight
* Public Relations & Media Relations
* Vendor Negotiations
* Project Management
* Contract Negotiations
* Budgeting/Forecasting
* Direct Mail Campaigns
* Market Penetration

Additional Information:
LORI SCHEINBERG
350-B Village Pointe Drive
Akron, OH 44313
Phone: 330/873-1252
Email: lscheinberg1@neo.rr.com

Dear Selection Committee:

Expertise in communications, advertising, promotions/events
management, and publishing/print production are rooted in my success
and will facilitate your goals and visions. With anticipation of securing a position as a Marketing/ Communications professional with
your organization, I submit the attached r�sum� for your review.

My qualifications represent a relevant list of achievements that predict positive contributions. Most notable among my strengths include public/media relations, relationship building, new market/program development and implementation, communication strategies, and team building/ leadership.

Traditionally I have met marketing and communications' challenges with sincere dedication and commitment to excellence in message delivery and personal productivity. Throughout my career, some of my standout roles have included Territory Marketing Manager with
Worthington Career Services, Marketing Project Manager with Key Bank,
USA, N.A., Marketing Program Manager - Salon Development with Matrix
Essentials, Inc., and Publisher of the For Sale By Owner Network periodical. The knowledge I have acquired and refined in these positions have been pivotal to the following.

* Authored/managed strategic marketing plan to redesign/produce/track 100+ brochures/applications within 8 months.
Praised by direct competitors for marketing materials that were "of
the finest caliber ever seen in the marketplace" (NASFAA conference)
and received unanimous standing ovation at National Sales Meeting from the bank's internal sales/marketing team (80+ attendees). KeyBank USA, N.A.

* Strengthened company's corporate image and increased profitability by spearheading joint promotional efforts between Product Management and Success Club. Instituted salon detailing
(visitation) program and published 2 editions of "Out And About With
Success Club" newsletter giving salon owners/staff the opportunity to
provide spontaneous feedback/ perceptions of the programs. Matrix
Essentials, Inc.

* Formulated numerous successful strategies to attract commercial
advertisers and feature writers by utilizing entrepreneurial and
marketing expertise for intensive direct mail, outside sales, and
telemarketing campaigns. Designed distribution network to promote
extensive coverage of available real estate linking buyers with sellers and local businesses throughout Northeast Ohio. For Sale By Owner Network

If you are searching for an innovative team player who will generate growth and profit, please contact me to arrange an interview. I am eager to learn more about the challenges facing your organization and to discuss how I can make a difference.

Sincerely,

Lori Scheinberg

Candidate Contact Information:

Name: Lori Scheinberg
Street:	Phone: 330-873-1252
City: Akron	Fax: 330-873-1252
State: Ohio
Zip: 44313
Web Site: