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Vice President of Marketing or Product Management Resume
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| Desired Industry: Business/Management |
SpiderID: 4078 |
| Desired Job Location: Chantilly, Virginia |
Date Posted: 11/5/2005 |
| Type of Position: Full-Time Permanent |
Availability Date: 11/7/2005 |
| Desired Wage: Negotiable |
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U.S. Work Authorization: Yes |
| Job Level: Executive (President, VP, CEO) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: Undecided |
Objective:
A high-energy, executive with successful achievements and expertise in several industries ranging from the Fortune 100 to start-ups. Proven ability to maximize shareholder value, enhance P&L scenario, build dedicated teams, and penetrate competitive markets. Demonstrated success in product development, product management, product marketing, program management, and customer engagement. Quickly grasps complex concepts and organizations with the ability to lead teams to effective operations. An expert managing cross-functional teams, building strategic partnerships, developing and implementing business processes, and developing high quality employees.
Experience:
CAREER ACHIEVEMENTS
- Generated over $230 MILLION in revenue through new product introductions, enhancements and marketing initiatives.
- Reduced operating expenses over $4 MILLION by introducing alternative procedures.
- Retained over $500 MILLION through targeted marketing initiatives.
As Director of Software Product Management for SAMBA Holdings,
- Increased Customer Lifetime Value (CLV) by 1000% by developing and implementing company’s first structured pricing model.
-Developed national launch plan for the company’s flagship product.
- Revised contracts to shorten sales process by 30% and streamline back office operations by 40%.
As Global Product Manager for Pitney Bowes,
-Developed and implemented end-of-life strategy for flagship product that will extend sales life by 3 years and reduce used equipment inventory by $1.2 million.
- Responsible for worldwide re-branding of product line leading to 20% increase in sales.
- Saved $800,000 annually by introducing new manufacturing, packaging and shipping methods for an 11,000 customer-base software product.
- Launched ForwardTrak Net, a software product that generates over $1 million in revenue annually.
As Customer Acquisitions Manager at OppenheimerFunds, Inc.,
- Re-engineered literature fulfillment process, saving the firm $2.4 million over four years.
- Orchestrated direct mail campaigns that generated over $1.1 million in revenue.
At New York Life Insurance Company
- Created and implemented a lead management system that generated over 50,000 leads and over $16 million in sales with a multi-faceted customer-marketing program.
- Successfully retained over $500 million dollars of assets with a beneficiary marketing program.
- Assisted in the development and implementation of a loan repayment program that returned over $200 million in outstanding policy loans.
Education:
EDUCATION
1988
Bachelor of Arts – Psychology, University of Massachusetts, Amherst
Affiliations:
PROFESSIONAL DEVELOPMENT
2005
American Marketing Association (AMA) Member
2005
Association of International Product Marketing and Management (AIPMM) Member
2002
American Management Association, Washington, D.C.
“Successful Product Management” seminar
Skills:
AREAS OF EXPERTISE
- Program/General Management
- Revenue Generation
- Strategic Planning
- Operational Improvements
- Team Building
- Organizational Structure
- Cost Management / Budgets
- Product Management
- Product Development
- Product Marketing
- Customer Acquisition & Retention
- Technology Products
- e-Commerce
- Hardware/Software
- Brand Management/Communications
Additional Information:
TallyGenicom, LP, Chantilly, VA (3/05 – 9/05)
Senior Product Marketing Manager, Impact and Wireless Printers
- Developed and implemented marketing programs and promotions to increase sales of the company’s wireless and dot matrix printers
- Developed sales tools and white papers for resellers
- Developed direct mail pieces and promotions to generate sales
- Traveled throughout the U.S. to introduce and train resellers on company’s mobile printer line and the launch of the company’s newest generation of line matrix printers
- Participated in tradeshows to help promote products and services to prospective customers
SAMBA Holdings, Inc., Albuquerque, NM (6/03 – 9/04)
Director of Product Management
- Reporting to the CTO, responsible for product definition and guiding development, QA, training, and documentation through feature/function/date trade-off discussions during the development cycle.
- Managed the entire product life cycle from strategic planning to tactical activities.
- Provided detailed and integrated product requirements to development covering typical user scenarios, key features, prototypes, connectivity, usability, and performance requirements. Much of the input for such functionality came from customer needs analysis and competitive analysis.
- Analyzed statistical data on past sales and trends to forecast future trends.
- Gathered data on competitors and analyzes their prices, sales, and method of operation. - Prepared and gave presentations to C Level management and Board of Directors on matters concerning market planning and analysis, product selection, and changing business environment.
- Organized information to assist in analyzing future products and made recommendations for the development of new products or services.
- Maintained up-to-date knowledge on industry technology and trends, partners, industry knowledge providers, and competitors.
Pitney Bowes, Inc., Stamford, CT (7/00 – 6/03)
Global Product Manager - Mail Solutions, Global Mailing Systems
- Global management of product line representing active hardware and software products and accompanying professional services representing over $125 million in annual revenues.
- Shared P&L responsibility, life-cycle management, pricing inventory management and brand management for worldwide product line.
- Strategic international liaison responsible for growing market share worldwide by introducing existing products to new markets and alternative channels.
- Identify, develop and maintain core product performance targets and evaluation metrics.
- Support the Sales, Engineering and Operations Planning process by providing critical market knowledge to drive product demand management decisions.
- Determine and adjust price and positioning of products and services by analyzing profitability and monitoring marketing and competitive landscape.
- Analyzed statistical data on past sales and trends to forecast future trends.
- Gathered data on competitors and analyzes their prices, sales, and method of operation. - Prepared and gave presentations to management on matters concerning market planning and analysis, product selection, and changing business environment.
- Organized information to assist in analyzing future products and made recommendations for the development of new products or services.
- Developed five-year strategic business plan for line of business by identifying product opportunities and reconciling those opportunities with other market and channel positioning needs.
- Initiate product development process through business case development, defining marketing requirements and prioritizing engineering schedules for new and enhanced product opportunities.
Instinet Brokerage Corporation, New York, NY (7/99 – 12/99)
Product Development Manager, Retail Marketing
- Marketing liaison to Technology, Operations and Customer Service for the development of procedures for a start-up, online brokerage.
- Performed competitive analysis detailing pricing, positioning, products and services.
- Defined requirements for external web site design firm to assure functionality, navigation and content were on strategy and user-friendly.
- Assisted in development of web marketing plan, including identifying target market and national advertising media.
- Managed, tracked, analyzed and reported Market and Consumer Research information that identified and monitored key industry players, products and pricing; monitor and trend key economic drivers and industry trends. As well as, identify and monitor industry related strengths, weaknesses, opportunities and threats that may impact business objectives.
OppenheimerFunds, Inc., New York, NY 1997 - 1999
Manager – Customer Acquisitions, Investor Marketing (12/97 – 6/99)
- Developed and implemented direct mail campaigns to existing customers promoting individual funds within the fund family with the purpose generating qualified sales leads to brokers or acquiring additional investment dollars for the firm.
- Assisted in enhancing the corporate web site to enable customers to perform on-line transactions for their accounts.
- Responsible for a 10% increase in the number of pages visited per user by integrating the national print advertising campaign on the web site.
- Developed an on-line survey to demographically profile visitors to the web site.
New York Life Insurance Company, New York, NY 1989 – 1997
Senior Marketing Consultant,
- Analyzed the company’s market share in certain key products and prepared performance reports and made recommendations to senior management on industry trends and the Company’s performance.
- Managed, tracked, analyzed and reported Market and Consumer Research information that identified and monitored key industry players, products and pricing; monitor and trend key economic drivers and industry trends. As well as, identify and monitor industry related strengths, weaknesses, opportunities and threats that may impact business objectives.
- Executed strategic marketing programs designed to increase sales of life insurance, fixed annuities and variable annuities to supplement retirement income and preserve customer’s estates.
- Assisted in product development and introduction.
- Created, implemented and institutionalized a system that has generated over 50,000 leads resulting in over 5,000 sales and over $16.2 million in revenue.
- Designed and implemented sales office based marketing centers.
- Developed and staged formal presentations at several sales offices and national meetings promoting the department's programs to the field.
- Assisted in the development and implementation of a loan repayment program that returned over $200 million in outstanding policy loans.
- Assisted agents and field management in retaining profitable business.
- Developed and drafted training manuals for both field management and agents.
- Created and staged formal presentations at several sales offices and national meetings promoting the department's programs to the field.
Candidate Contact Information:
| Name: Michael Magrath |
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| Street: - |
Phone: 703-956-6306 |
| City: Chantilly |
Fax: - |
| State: Virginia |
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| Zip: 20151 |
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| Web Site: |
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