Marketing Manager - Entertainment Resume Search
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Marketing Manager Resume


Desired Industry: Entertainment SpiderID: 3745
Desired Job Location: Seattle, Washington Date Posted: 9/29/2005
Type of Position: Full-Time Permanent Availability Date: 10/30/2005
Desired Wage: 75000
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel: Yes, Less Than 25%
Highest Degree Attained: Doctoral Willing to Relocate: Yes


Objective:
* Groundbreaking program developer successful in driving necessary
changes and creating innovative campaigns to increase product/artist
recognition.

* Award-winning strategic leader and business developer with a
proven track record of success boosting market performance.

* Vital contributor to the successful launch and profitable sale of
products through innovative merchandising, promotional, and overall
advertising techniques.


Experience:
Confidential Employment, Seattle, Washington * 2004-Present

National organization providing clients with consulting services in
the areas of stocks, bonds, mutual funds, ETFs, retirement plans, and
college saving plans.

Financial Advisor

Strategic force and driver of new business development within an
assigned territory, targeting African American consumers as well as a
personally established network of individuals within the music
industry. Provide the management of existing client accounts,
promote company services via cold calling and emailing, and perform a
variety of administrative operations.

* Captured over $1M worth of business in less than 8 months.

* Recommended the introduction of a diversity page to the
organization's website to improve performance and business
recognition.

* Successfully completed Series 7, Series 66, and Insurance Advisor
examinations.

UNIVERSAL MUSIC AND VIDEO * 1992-2004

Leading distributor of music products, including CDs, DVDs, ring
tones, and music downloads; locations: Los Angeles,
California/Seattle, Washington/Detroit, Michigan

Marketing Manager (2000-2004)

Dynamic coordinator of marketing specialists, including 20 in Los
Angeles and 12 in Seattle targeting a 5-state region. Conducted
performance reviews, handled staffing operations, administered all
aspects of budget development/management, and led planning/reporting
meetings with sales and marketing personnel. Managed sales
development functions related to key accounts with organizations such
as Costco, Amazon, and Fred Meyer. Marketing expert and director of
college, merchandising, and artist development representatives.
Liaised with music labels to gather individual needs and generate
reports. Provided the weekly analysis and reporting of soundscan
sales and BDS radio airplay data utilized for the creation/launch of
marketing campaigns.

Operational Enhancements:

* Instrumental contributor in elevating the Seattle office into the
top region in 2002 in sales development. The office came in 2nd in
2001-the first year of marketing leadership.

* Orchestrated the transfer of operations into a new facility,
slashing unnecessary expenditures.

* Sharpened shipping operations with the implementation of a new
mail system, resulting in higher levels of product management
accuracy and overall cost effectiveness.

* Boosted focus program response rates from generating 50% of small
accounts to over 100%.

* Founding member of the Diversity Action Committee targeting the
resolution and promoting the discussion of multi-cultural problems
between staff members. Roles included data gathering and reporting
to the Civil Rights Commission.

Effective Planning/Development:

* Spearheaded the development of the first website for the
organization's Seattle unit.

* Successfully established and maintained productive relationships
with corporate partners such as Nike, Nordstrom, Starbucks,
Microsoft, and Heineken.

* Strategic planner in the overall management of radio airplay,
ensuring the effective utilization of related funds and
prioritization of artist exposure.

* Pioneered the company's lifestyle networking system to enhance
relations with corporate partners as well as the "Seattle Regional
Focus Artist" program, which became the standard company-wide.

Artist Development Representative- Polygram Urban Group/Black Music
(1996-2000)

Creative and management force of marketing operations focused on
urban brands for Universal labels, Def Jam, Geffen, Interscope, and
Motown targeting Michigan, Ohio, Indiana, Kentucky, and New York
markets generating over $90M sales annually. Recognized as "Artist
Development Representative of the Year" in 1998 as well as "Retail
Representative of the Year" in 1997, 1998, and 1999.

Superior Coordination/Program Development:

* Reputable organizer of artist itineraries focused on maximizing
their individual exposure throughout regional visits by working
closely with publicists, sales, and promotion departments. Artists
included Jay-Z, Brian McKnight, Mary J. Blige, and Vanessa Williams.

* Tactical builder of focus groups designed to capture public
feedback on new music and video releases as well as artist image.

* Developed a high school outreach program to reward student
excellence, promoting company products while supporting community
enhancements.

* Led the introduction of reporting system changes concentrating on
the merger of sales and marketing information. Result: Achieved
system restructuring company-wide.

Account Service-Polygram Group Distribution (1992-1996)

Innovative administrator of merchandising operations for all urban
accounts and college markets within assigned region. The company
generated average sales of over $200M annually with main artists such
as U2, Boyz II Men, and Bon Jovi. Handled product placement,
pricing, and presentation for various accounts including 3 of the
highest profiled focused on ensuring compliance with strategic plans,
special promotions, and standards. Monitored and reported inventory
for more than 200 accounts, analyzed competitive merchandising
trends, and maintained high levels of client relationships.


Creative Force:

* Skilled designer of display windows and large lifestyle displays
within retail outlets, serving an instrumental role in product
recognition and sales.

* Innovative designer and developer of a merchandising program
focused on the placement of product promotions within hair salons and
barbershops. The new program was implemented corporate-wide and
copied by competitors.

* Headed highly successful merchandising efforts within concerts
and nightclubs.

Performance Highlights:

* Achieved high levels of recognition for superior performance,
including an award for top ranking among MVPs.

* Won numerous merchandising contests for superior creativity in
the merchandising of artists' products, including Vanessa Williams,
Brian McKnight, and U2.


Education:
Juris Doctor
Wayne State University Law School, Detroit, Michigan

Bachelor of Arts in Political Science and Economics
Northwestern University

Dale Carnegie Management Training Program
MVI 3-Day Course on "Selling Costco"


Skills:
AREAS OF EXPERTISE

* Operations Management
* Quality Presentations
* Multicultural Markets
* Product Development
* Client Relations
* Interviewing/Hiring
* Personnel Development
* Event Planning
* Industry Analysis
* Strategic Marketing
* Sales/Marketing Mergers
* Budgeting
* Merchandising
* Inventory Management
* Corporate Partnerships
* Reporting

TECHNICAL SKILLS

Microsoft Excel, Outlook, Publisher * Adobe PageMaker
Financial Programs ILX, Blueprint, Contact Manager, SynTicket,
Journey Plan


Additional Information:
C206tas@hotmail.com
Covington, WA 98042


Dear Sir/Dear Madam:

While impacting the sale of music products for global leader-
Universal Music and Video, I accumulated extensive expertise in large
account management, new product development/launches, the
introduction of groundbreaking programs, and strategic planning
focused on revenue growth. Through the careful analysis of consumer
data and competitive performance as well as introduction of
marketing/merchandising plans, my contributions were extensive and
instrumental in corporate profitability. Confident in my abilities
to positively influence your organization's performance, I included
my resume for your consideration and would welcome the opportunity to
fill a management position.

Equipped with superior planning skills and industry knowledge, I m
proud to have been involved in some of the most competitive and
successful product launches in the music industry with artists such
as U2, Vanessa Williams, Mary J. Blige, and Brian McKnight.
Furthermore, throughout the process of my career, I:

* Captured over $1M worth of business in less than 8 months.

* Successfully established and maintained productive relationships
with corporate partners such as Nike, Nordstrom, Starbucks,
Microsoft, and Heineken.

* Sharpened shipping operations with the implementation of a new
mail system, resulting in higher levels of product management
accuracy and overall cost effectiveness.

* Founded an organization's Diversity Action Committee targeting
the resolution and promoting the discussion of multi-cultural
problems between staff members.

* Organized artist itineraries focused on maximizing their
individual exposure throughout regional visits by working closely
with publicists, sales, and promotion departments.

* Developed a high school outreach program to reward student
excellence, promoting company products while supporting community
enhancements.

* Led the introduction of reporting system changes concentrating on
the merger of sales and marketing information.

With a unique blend of financial consulting, marketing management,
artist development, and legal expertise, I also offer a combination
of management training and education culminating in a Juris Doctor.
The enclosed resume is intended to provide you with further details
of my skills and background. Please feel free to contact me at your
earliest convenience to discuss the many ways I can contribute to
your organization's success. My salary requirements are realistic
and, given the strengths and attributes I possess, make me an
excellent value for your compensation dollar. Thank you for your
consideration.

Sincerely,



C206tas@hotmail.com


Candidate Contact Information:
Name: (private)
Street:    - Phone:    -
City: Covington Fax:    -
State: Washington
Zip: 98042
Web Site:


    



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