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Marketing Director Resume
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| Desired Industry: Law Enforcement/Security/Safety |
SpiderID: 3528 |
| Desired Job Location: Seattle, Washington |
Date Posted: 8/30/2005 |
| Type of Position: Full-Time Permanent |
Availability Date: 10/30/2005 |
| Desired Wage: 125000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: MBA |
Willing to Relocate: No |
Objective:
* Skilled MBA business specialist and planner with proven success
impacting revenue growth, product recognition, operational
improvements, client satisfaction, and personnel throughput.
* Accomplished marketing/advertising expert with a strong
background in strategic planning, campaign development, sales, and
revenue enhancements across all channels.
* Executive leader successful in building and providing
personnel/contractor teams with the training, guidance, motivation,
and support to exceed objectives while maintaining high levels of
performance quality.
* Key contributor to product/service expansion and business growth,
effective in generating high levels of brand recognition through the
restructuring of marketing functions.
* Member of the American Direct Marketing Association and American
Management Association.
Experience:
Confidential Employment, Lenexa, Kansas * 2002-Present
Global distributor of field equipment to law enforcement agencies,
generating over $50M sales annually. Products include radars,
lasers, speed trailers, and digital car video systems.
District Manager
Adroit developer and leader of the Pacific Northwest region focused
on ensuring the profitable maintenance of 1,200 accounts and more
than $2M worth of sales annually. Pioneer in the creation and launch
of turnkey programs statewide, establishing metrics for police
vehicle purchase. Deliver presentations and consulting services to
new and existing clients on the use of wide scale video systems
implemented inside vehicles. Strategic developer of back end
solutions, including software and hardware tools for police
departments.
* Achieved 105% of quota, receiving high levels of commendations
and induction into the organization's President Club.
* Established superior industry standards, building loyal and
highly profitable client bases.
Product/Service Delivery:
* Orchestrated the creation and implementation of car video systems
within client vehicles.
* Assessed individual needs and recommended as well as led the
introduction of wireless, hands free, and court evidence solutions.
* Boosted customer service quality within assigned territory,
generating increases in client satisfaction and agency recognition
from 18% to 93% in 18 months.
Operational Improvements:
* Instrumental contributor to market share expansion from less than
40% to over 85% in 7 months.
* Rocketed productivity by promoting the establishment and
maintenance of effective sales partnerships among team members.
* Slashed expenses by $130K annually with the
development/implementation of strategic plans targeting clients
through the use of web, email, and direct mail tools.
DOCENT INC., Mountain View, California * 2001
E-Learning company targeting "global 2000 accounts."
Director of Integrated Marketing/Lead Generation
Primary management force in the development and launch of lead
generation programs targeting domestic and international clients.
Coordinated database development and campaign management.
* Creator of a user-friendly device for lead generation, delivering
instant information on campaign performance. System development
phases included needs assessment, extensive research, and design
operations.
* Innovative contributor of marketing plans for FY2001 and FY2002.
Roles included the administration of a $1.3M budget.
* Impacted lead generation cost reductions 30% by adding web tools
to interactive marketing and lead generation resources.
* Evangelized alliances through the launch of marketing procedures
encompassing executive presentations, e-mail communications,
collateral, and web portals.
ALLADVANTAGE.COM, Hayward, California * 2000
Pioneer of the "paying you to surf" concept focused on the sale of
web-based ad campaigns with major clients such as Google.
International Director of Media Strategy
Leading power of 31 media strategists working within the US and
internationally on the creation of novel advertising campaigns for
clients. Monitored campaign analysis and optimization efforts as
well as reporting operations. Organized conference calls with all
team members nationally and overseas to maintain high levels of
communication and campaign information sharing.
* Innovator of a training program for sales personnel that
increased revenues by over 15%.
* Created and executed integrated launch plans for 10 new products.
* Built new revenue streams with the establishment of strategic
alliances with online retailers.
AMERICAN MANAGEMENT ASSOCIATION, California/New York * 1998-2000
Management education institution.
Director-On Site Programs
Talented creator and implementer of a strategic account development
program focused on Fortune 500 companies within the high tech and
computer industries.
* Chosen to plan and lead the launch of a new business unit,
including the development of sales and marketing plans. Results:
Successfully increased sales from $180K to $370K in 3 months.
* Recognized contributor to organizational growth, customer
retention, and profitable acquisitions through relationship marketing.
* Impacted market share growth from 1.1% to 3.1%.
* Improved tracking, cost control management, and training
registration with the co-creation of an online delivery system.
* Pioneered the company's integration of the first radio/web driven
advertising campaign connected to national branding.
* Augmented revenues by 18% in 6 months with the devise and
execution of the organization's first telesales incentive program.
Details of early career furnished upon request. Positions included
employment at:
Advo Inc., National Consumer Finance Company, and ARCS Mortgage Inc.
Education:
Master of Business Administration in Communications
Bachelor of Arts in Advertising and Marketing
California Lutheran University, Thousand Oaks, California
AMA-Professional Selling Skills
Heiman Miller-Advanced Selling Skills
Neil Rackman-SPIN Selling
Skills:
* Lead Management
* Competitive Markets
* Consulting Services
* Personnel Development
* Recruiting
* Performance Evaluations
* Sales Development
* Lifecycle Management
* Corporate Communications
* Marketing Processes/Systems/Strategies
Technical Skills
MS Office Suite * Photoshop * Illustrator
Tablet PCs * MS Business Contact Manager
Additional Information:
C425rm@hotmail.com
Sammamish, Washington 98075
Dear Sir/Dear Madam:
Elevating products to generating high levels of profitability
through strategic marketing, campaign development, and team building
are some of the many ways I served a vital role in the success of
past employers. Confident in my abilities to provide your team
members with the leadership, training, support, and resources to
exceed objectives, my expertise in marketing and business development
is extensive and I included a copy of my resume to provide you with a
more detailed presentation.
Having delivered executive leadership in the areas of district
performance, integrated marketing, lead generation, international
media strategies, and program development, my roles ranged from the
management of multimillion-dollar regions to the administration of
global operations. Throughout the process of my career, I:
* Achieved 105% of quota.
* Established superior industry standards, building loyal and
highly profitable client bases.
* Boosted customer service quality within assigned territory.
* Served an instrumental role in market share expansion from less
than 40% to over 85%.
* Rocketed productivity by promoting the establishment and
maintenance of effective sales partnerships.
* Slashed expenses by $130K annually with the
development/implementation of strategic plans.
* Created a user-friendly device for lead generation, delivering
instant information on campaign performance.
* Augmented revenues by 18% in 6 months.
Combining expertise in both tactical control and planning, I am
seeking the opportunity to generate high levels of business growth,
product representation, and overall operational performance. Please
review the enclosed resume and contact me at your earliest
convenience to schedule a convenient time for us to meet. My salary
requirements are realistic and, given the strengths and attributes I
possess, make me an excellent value for your compensation dollar.
Thank you for your consideration.
Sincerely,
C425rm@hotmail.com
Candidate Contact Information:
| Name: (private) |
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| Street: - |
Phone: - |
| City: Seattle |
Fax: - |
| State: Washington |
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| Zip: 98101 |
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| Web Site: |
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