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VP/Sr. Marketing Director Resume
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| Desired Industry: Marketing |
SpiderID: 28685 |
| Desired Job Location: Denver, Colorado |
Date Posted: 9/15/2009 |
| Type of Position: Full-Time Permanent |
Availability Date: Oct 1 |
| Desired Wage: 90000-100000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Masters |
Willing to Relocate: Undecided |
Objective:
OBJECTIVE
To obtain a position where I can apply my thought leadership to help an organization develop a "Best in Class" system and obtain the best possible results.
Experience:
QUALIFICATIONS
* 15+ years marketing experience, both agency and client side expertise
* Bachelors and Masters degrees in Marketing Communication
* 7+ years experience with senior level relationships, references available
* Proven experience managing cross functional teams and mentoring
* Strong experience in marketing and advertising
KEY EXPERIENCE & RESPONSIBILITIES
International Corporate Franchise Experience
* Worked for International Franchise Organization: Quiznos, Denver, CO
* Role: Senior Director, Marketing
* Managed Cross Functional Team including web dev, web designers, analysts, and external agencies responsible for Marketing support for recruiting new franchisees and selling Quiznos franchises.
* Responsible for all franchise sales materials including sales presentations & videos, brochures, email drip campaigns, newspaper ads, direct mail, webinars, inbound & outbound phone scripts, all internet based landing pages and Search Engine Optimization coordination
* Had sole responsibility for department including, strategic direction, creative development, print production, media planning, interactive initiatives, budget allocation.
* Conducted nationwide search for "Best in Class" Web Development firm and Search Agencies. Sole responsibility to lead team in assessing and selecting new internet partners.
* Led team in initial phases of franchise website redesign initiative.
* Provided thought leadership to senior leadership team to guide them to the next generation of on-line Marketing in order for Quiznos to be the leader in the QSR and Franchising lead generation arenas.
* Proven success in development and execution of marketing programs for franchise sales lead generation; drove nearly 100,000 new leads resulting in over 1,000 franchise sales in 2006.
* Collaborated with senior leadership team to develop and implement new corporate wide programs in support of new CEO's strategic plans.
* Embraced positive change and a creative, collaborative work environment.
International Ad Agency Account Management Experience
* Worked for International Ad Agencies: BBDO & EJL, Chicago, IL
* Clients included Wrigley's, Sunbeam, Motorola, Jim Beam Distilled Spirits and Kemper Financial
* Interfaced with clients on various levels to plan and execute TV, radio, print, media plans
Corporate Side In-House Creative, Media, PR & Interactive Team Management Experience
* Worked with nationally recognized, food retailer: Einstein Bagels & Noah Bagels, Golden, CO
* Role: Director of Consumer Communications with full responsibility for all consumer touch points including TV, radio, print, consumer merchandising, in-store brand experience, consumer web site
* Managed and led In-House Creative and print production Team
* Managed and led In-House Media Director & PR Director
* Managed and Led In-House Interactive Web Team
* Full authority to identify, interview, select and manage ad agencies and interactive teams.
PROFESSIONAL EXPERIENCE
QUIZNOS, Denver, CO
1/2005 - 1/15/08
Senior Director, Marketing - Promoted twice in two and on half years
INDEPENDENT BUSINESS OWNER, DENVER, CO
Marketing Consulting
2004
Clients included Subway, Mayor Hickenlooper's Office
NEW WORLD RESTAURANT GROUP (EINSTEIN AND NOAH BAGELS), Golden, CO
2000-2003
Director, Consumer Communications
Responsible for all consumer communication for Einstein Brothers Bagels and Noah's New York Bagels, maintaining brand equity across all mediums.
U S WEST/QWEST, Denver, CO 1999-2000
Senior Account Supervisor
ADVERTISING AGENCY WORK:
EISAMAN, JOHNS & LAWS AD AGENCY, Chicago, IL, Account Supervisor
1990-1994
BBDO AD AGENCY, Chicago, IL, Account Executive 1987-1990
Education:
EDUCATION
Master of Arts: Marketing Communication, UNIVERSITY OF TEXAS
Bachelor of Science: Marketing Communication, UNIVERSITY OF TEXAS
Skills:
ACCOMPLISHMENTS
* Successful career spanning 15 years in advertising agency account teams, corporate side marketing teams, and franchise sales teams.
* Managed various agency relationships in planning and developing a cross medium effort in Television, Newspaper, Direct Mail, and Digital efforts to drive record numbers of inquiries.
* Proposed and launched "state-of-the industry" Pay-Per-Click internet lead generation effort. Reduced average cost per lead by 75%.
* Managed in-house creative, production and media team for a highly recognized, national consumer brand.
* Led the recruitment, hiring and training processes for up to 12 Marcom employees, successfully mentoring to increase retention, reduce turnover, and improve productivity.
* Managed 12 agencies in facilitating public relations for a national retail firm, resulting in 300+ press releases and nearly 500 local press mentions or articles.
* Demonstrated ability to create and implement successful advertising campaigns at the corporate and agency level, resulting in increased brand awareness by 25% and annual sales by 10% for more than 500 stores.
* Effectively conducted agency searches on numerous occasions that resulted in successful and productive client/agency relationships.
* Established strategic partnerships with cross-functional teams to develop and implement effective national communication programs, assuring availability of appropriate resources to meet business objectives.
* Developed streamlined processes and procedures to increase constructive communications within and between Marketing and other organizational teams.
* Proven track record of effective communication among key executives and decision makers resulting in win-win solutions.
* Proven track record of effectively performing under high levels of change and adversity.
Reference:
Available upon request.
Candidate Contact Information:
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