Marketing Director Resume

Desired Industry: Marketing	SpiderID: 28667
Desired Job Location: Medford, Oregon	Date Posted: 9/14/2009
Type of Position: Full-Time Permanent	Availability Date:
Desired Wage:
	U.S. Work Authorization: Yes
Job Level: Management (Manager, Director)	Willing to Travel:
Highest Degree Attained: Masters	Willing to Relocate: No Preference

Objective:
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Experience:

EMPLOYMENT HISTORY

ASP III, LLC - MEDFORD, OR
A sole practitioner consulting company, serving regional not-for-profit organizations in development and management activities.

Owner 2008–2009

Directed and coordinated daily operational business aspects focused on business development strategies / activities, business clientele, loan packaging, and presentation consulting. Provided expert advice on economic development strategies/activities; community not-for-profit development activities.

LIBERTYBANK - MEDFORD, OR
Recognized as Oregon’s largest privately held bank with more than $925.0M assets, 15 branches, and 300+ employees.

Vice President / Medford Area Manager 2003–2008

Simultaneously managed two retail branch operations in Medford market consisting of 20 staff members. Presided over in the attainment of market growth goals as well as in the development of marketing strategies, creation of sales environment, and coordination of production activities of investment advisor. Administered financial and budget activities to fund operations, maximize investments, and increase efficiency for branch and production cost centers. Spearheaded and motivated the team and managed customer retention program to increase product / service for each household ratio. Carried out sound internal bank operations, audits, and fraud / loss prevention. Served as company’s representative in all community and civic affairs, as well as spokesperson to media and public relations. Built and cultivated long-term quality relationships with clients to provide total satisfaction as well as to generate referrals and new business opportunities.

Notable Contributions:
- Initially hired to optimize branch operations in marginally performing Southern Oregon market while significantly creating a favorable bank’s image and market visibility
- Increased deposits from $79M to $119M and obtained 51% increase in state’s most contentious financial market
- Greatly surpassed construction lending goal by 140% for two consecutive years
- Recognized as the best run branch operation company-wide in area of internal audits

CAWOOD - EUGENE, OR
A 25-year old full service marketing agency that offers public relations, graphic art design, general advertising.

Vice President 2002–2003

Displayed unsurpassed leadership and expertise in all facets of the business, which include new client development, marketing, branding and positioning, public relations, and general advertising services. Vigorously participated in creative and strategy sessions to develop client plans as well in creating scripts and advertising concepts. Assumed full responsibility in writing and editing a variety of materials, including news releases, brochures, video scripts, articles, advertisements, speeches, and client reports. Attended selected business and community organizations to promote products and services as well as to increase brand awareness. Solidified positive working relationships with clients to address their needs and to provide innovative solutions.

Notable Contributions:
- Keynoted as the ‘right-hand’ to owner-founder of full service marketing agency responsible for growing the business and in achieving solid bottom-line results
- Conceptualized and designed innovative marketing plans, including branding, positioning, and comprehensive public relations campaigns to achieve target revenue and goals

SIUSLAW VALLEY BANK - EUGENE, OR
A commercial bank founded in 1964 consisting of 10 branch locations with assets of nearly $300M and 150+ employees.

Vice President / Chief Marketing Officer 1998–2002

Meticulously led the day-to-day business aspects focused on marketing, advertising, product development, and public relations. Initiated the development of strategies to improve customer service delivery systems while increasing bank cross-sell ratio. Facilitated training on both managerial and front-line levels to develop their competencies and achieve the highest level of staff performance.

Notable Contributions:
- Originally recruited as first-ever Chief Marketing Officer to increase market penetration
- Successfully pioneered sales culture efforts bank-wide and wrote the first integrated company plan
- Achieved new client account opening goal within first year by more than 200% by conducting comprehensive market research then introducing new consumer and business checking account packages through outbound marketing
- Elevated cross-sale ratio by 23% in an 18-month period
- Instrumental in launching and developing the bank’s first web site and functioned as ongoing technical consultant while maintaining sales focus
- Established quality service measurement systems, performance measurement standards, and financial incentive programs toward fulfillment of corporate goals and objectives
- Supported in site location and formal Board proposal for two new branches at Valley River Village and Springfield

EARLIER CAREER

SELCO CREDIT UNION - EUGENE, OR
MANAGER 1996–1998

WINNING T.E.A.M. SYSTEMS, INC. - EUGENE, OR
PRESIDENT / CEO 1993- 1996

KEY BANK - EUGENE, OR (1979–2003)
AREA SALES MANAGER, SOUTH VALLEY AREA 1993
AREA MANAGER, EUGENE AREA 1991–1992
MANAGER, EUGENE MAIN OFFICE 1990
MANAGER / COMMERCIAL LENDER, WEST LANE 1979–1990

GOLF SCORE - THE ULTIMATE SCOREKEEPER - EUGENE, OR
OWNER / CREATOR 1987

Education:

EDUCATION

BACHELOR OF ARTS IN POLITICAL SCIENCE
- University of California at Santa Barbara, Santa Barbara, CA

PROFESSIONAL TRAINING

American Institute of Banking Courses; R.M.A. OMEGA Courses; Loans to Commercial Business, Negotiation for Bankers, Consumer Lending, Advanced Commercial Lending, Analyzing Financial Statements

LICENSURE

Licensed in General Lines and Life & Health, Series 63

Affiliations:

PROFESSIONAL AFFILIATION

Member, Oregon Bankers Association Housing Subcommittee: 1992

Skills:

- MARKETING DIRECTOR -

Campaign Development / Market Research / Communication Management

Talented, amazingly creative, and tenacious professional equipped with more than 30 years of experience in Marketing, Strategic Business Development, Sales Management, and Corporate Communications. Known for proficiency in conducting qualitative and quantitative research to identify potential products, evaluate competition, and enhance marketing and sales operations. Expert at establishing and implementing effective marketing programs, strategies, and plans. Proven effectiveness in exceeding target revenue and sales, as well as expanding customer base. Possess significant knowledge in leading, developing, and motivating sales teams to provide innovative solutions and successful goal attainment. Accustomed to working and relating to customers with diverse backgrounds to satisfy their needs and provide complete satisfaction.

AREAS OF EXPERTISE

- Promotional Programs and Campaigns
- Competitive Market and Product Positioning
- Consultative Selling / Lead Generation
- Strategic Alliances Development
- Market Trends Identification and Analysis
- Marketing Strategy and Communications
- Special Events Coordination
- Profit and Loss Projections
- Budget Management and Cost Reduction
- Customer Relationship Management
- Leadership, Training, and Teambuilding
- Persuasion, Negotiation, and Closing Expertise
- Problem Resolution and Decision Making
- Outstanding Public Relations

Additional Information:

MAJOR ACHIEVEMENTS

Recognized as “Hometown Hero,” Medford, OR: Sep 2006
Honored as “New Chamber Member of the Year,” The Chamber of Medford / Jackson County: 2004
Awarded as “Lane County Citizen of the Year:” 1992
Selected to represent Oregon at National Sales Training Camp, KeyCorp: 1992
Received the “West Lane Man of the Year” award: 1990

COMMUNITY INVOLVEMENT

President, Southern Oregon Regional Economic Development Inc. (SOREDI) 2004–Present
President, Court Appointed Special Advocates (CASA) of Jackson County 2004–Present
Vice President, Medford Cruise Association 2004–Present
Co-Founder, Southern Oregon Business Conference 2004–Present
Member, Regional Strategies Board of Directors 2004–Present
Member, Medford Rogue Rotary, Chair, Public Relations Committee 2003–Present
President, Organization for (OEI) Economic Initiatives, Inc. 2000–Present
Past Chairman, Lane Economic Committee (LEC) 1989–2003
Member / Chair, Vocational Education Committee, Rotary Club, Eugene Club 1992–2003
Member, Citizens Advisory Committee, Lane Community College 2002
Founder, West Lane Christmas Tree of Joy Program 1981–1998
Budget Committee / Chair, Lane Council of Governments (LCOG) 1992–1996
Chairman / Board Member, Fern Ridge School Board 1989–1993
Board Member, Lane County Chapter of American Diabetes Association 1992–1993
Inaugural Chairman, VENETA Economic Development Commission 1981–1990
Communities Coordinator / Campaign Cabinet, United Way of Lane County 1988 and 1989
President (two terms), West Lane Chamber of Commerce, 1987 and 1988
Fundraiser / Business Campaign Volunteer, U of O Foundation 1982–1987
Charter Board Member, Eugene-Springfield Metropolitan Partnership, Inc. 1985–1988
President, West Lane Jaycees, New Chapter of the Year, State of Oregon 1982

TECHNICAL PROFICIENCY

Microsoft Office Suite: Word, Excel, PowerPoint, and Outlook
Adobe Photoshop with familiarity in MS Access and Adobe PageMaker

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