Management Resume

Desired Industry: Marketing	SpiderID: 28474
Desired Job Location: toronto, Ontario	Date Posted: 8/30/2009
Type of Position: Part-Time Permanent	Availability Date:
Desired Wage:
	U.S. Work Authorization:
Job Level: Management (Manager, Director)	Willing to Travel:
Highest Degree Attained:	Willing to Relocate:

Objective:
PROFILE
An enterprising, innovative, communications, marketing and public relations professional; with significant project management skills, for major communications and marketing campaigns, in both the private and public sectors combined with exceptional leadership, organizational and motivational skills that serve to achieve measurable results.

Experience:
Can-Fit-Pro Jan. 2008 – Present
Marketing Manager
 Execute & Develop long and short term marketing/branding/advertising/media relations campaigns
 Conduct marketing surveys on current and new product concepts.
 Evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing
 Prepare marketing activity reports.
 Create and implement budgets
 Ensure all internal and external communications materials, including website, e-blasts, e-newsletter, and trade publications are released on time and budget
 Oversee copywriting, design, layout, paste-up, and production of promotional materials.
 Oversee the development of the new Can-Fit-Pro website.
 Create and establish strategic corporate alliances and sponsorship opportunities
 Four direct reports
 Created and implemented strategic communication vehicles including: event planning, press releases, and media relations materials for both public and private enterprises
 Negotiated and created sponsorship deals for Can-Fit-Pro through Callaway Golf, Metro Newspaper, Virgin Radio, & Sun TV to enhance and promote brand, reduced print costs by 15% from previous year.
 Coordinated volunteers/interns in the development of live events in a series of different ventures delivered simultaneously.

Custom Compact Discs 2004 – Jan. 2008
Client Services and Business Development Director
(Music Premium & Branding Agency)
 Account/Project Management
 Oversaw & researched all presentation materials (RFPs,) for prospective clients
 Insured all project/campaign deadlines and targets are met on time and budget
 Liaised between account managers, clients, creative, vendors and suppliers
 Dealt and negotiated with record labels
 Updated/Maintained database
 Coordinated mail-outs to both the US and Canada
 Trained and Supervised a staff of 11
 Prospected for new business
 Led creative, launching, advertising, branding, and promotions of CPG/Pharmaceuticals/ Retail/Hospitality/Real Estate/Financial/Non-Profits (La Senza, Holt Renfrew, Neiman Marcus, Ritz Carlton, Century 21, GM Saturn, Motorola, Energizer, Nivea, Wachovia and Credit Valley Hospital).
 Identified market niches for new products and services; surpassed the previous two years' target goals.

Epcor Merchant Capital(BC) 2003 - 2004
Key Accounts Manager
 Oversaw and coached a sales team of 24 agents in an outbound sales environment offering commercial customers gas and electricity, in BC and Alberta.
 Prepared all sales scripts
 Ensured all metrics were met and exceeded

Mojo Radio 640 AM 2002 - 2003
Producer/Board Opp/Phone Screener
 Produced and screened incoming calls for various shows
 Produced Leafs pre-game show
 Booked guests
 Ran audio board
 Cut and edited shows

Herry-Kam Entertainment 1996 - 2001
Marketing and Communications Manager
(Advertising/Promotions Agency)
 The creation and putting together of all internal/external written materials including media kits, promotional, website and newsletter materials
 Wrote and presented RFPs and sponsorship proposals, fulfilled partnership agreements as well as branding and signage positioning
 Liaised with media, clients, talent, legal consultants and prospective venues
 Oversaw a team of 18 account executives.
 The creation and implementation of marketing and advertising budgets (project management) including: radio, print and newsletter
 Account Management
 Coordination/Logistics of live events from initial contacts to the launch of the event itself. Developed a newsletter as a means of communicating with and improving retention of employees, clients, and sponsors for internal and external purposes. This served as a key tool to develop departmental and individual recognition, as well as sharing product knowledge.
 Coordinated volunteers/interns in the development of live events in a series of different ventures delivered simultaneously.
 Established objectives for project management including planning VIP services, volunteerism and standards of success.

Education:
Post Graduate Certificate Radio Broadcasting (Journalism)
(School Of Media Studies) Humber College 2002

York University Hon. B.A. Degree Combined Double Major
(Psychology and Kinesiology)

Humber College; Ontario Real Estate Association Certificate
Smart Serve - Bartending School of Ontario
Wine Council Of Ontario Wine Certificate - LLBO Wine Certificate
Red Cross CPR and 1st Aid Cert.

Additional Information:
PROFESSIONAL EXPERTISE
 Thorough understanding of brand positioning/placement in market place
 Excellent research skills in; data analysis and market trends, that allows for the development of strategic planning.
 10 years experience and expertise in all aspects of communications, public/media relations/planning, marketing and buying including traditional and on-line vehicles including web, television, radio, and print.
 Superior organizational skills for project management of national/international and local campaigns/events followed by the planning, coordination, and implementation required for successful completion.
 10 years of experience in creativity for concept and implementation of unique and effective public relations and marketing strategies including media coaching, press/media relations releases, news letters, and presentation packages)
 Experience in loyalty retention and brand awareness programs niche/research marketing
 Exceptional client relationship management and B2B/B2C building skills
 10 years experience writing RFPS, P&L and Nielsen reports
 Established national media and entertainment contacts
 Above average copy writing & public speaking skills
 Able to meet time and budget targets through strategic analysis of possibilities, employing logic and ingenuity.
 Experience in the advertising, promotion, ticket control and scheduling of events.
 Detailed and results oriented with a flexible approach to team management.
 Superb sales/training/fundraising and closing skills
 Proficiency in Microsoft Word, Excel, Power Point, Workstation Plus, MarketTrack Homescan, Gold, Desktop Publisher, Lotus, Page Maker, Indesign, PhotoShop, Adobe, Goldmine, ACT, MS Access HTML, Dreamweaver and Quark Xpress; on both PC and Mac Platforms
 Fluent in Spanish, Functional French and Italian

Candidate Contact Information:

TheJobSpider.com has chosen not to make contact information available on this page.
Click "Contact Candidate" to send this candidate a response.