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| Desired Industry: Management |
SpiderID: 28287 |
| Desired Job Location: Charlotte, North Carolina |
Date Posted: 8/18/2009 |
| Type of Position: Full-Time Permanent |
Availability Date: 08/18/09 |
| Desired Wage: 75,000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: |
Willing to Relocate: Yes |
Objective:
Multi-talented Media & Marketing Executive with 20-plus years experience in marketing, new media, promotion, branded entertainment, sponsorship, HD & Flash video, print, and event management. Proven track record of superior results developing relationships across marketing disciplines for both corporate and entertainment industries. Special expertise in Finance including budgets, forecasts, and accounting disciplines. Highly adaptable, energetic and motivated professional.
Achieved stellar marketing results including website traffic from 0 to2M+ unique and publication circulation from 0 to 1M+.
Proven expertise in both traditional and new-media marketing initiatives including: print, PR, brand management, sponsorships, SEO, VSEO, VLOGS, social networking, user integrated participation, emerging mobile media applications.
Video production expertise in multi-media promotion through the creation of highly-influential contextual video advertising platforms creating visually elevated impact.
Strong relationship building and negotiation skills producing valuable cross-promotional advertising and brand equity.
Solid, result-oriented start-up expertise including development and implementation of streamlined systems and processes.
Exceptionally written proposals, presentations, press releases, business plans, copy writing.
Excellent budget management, analytical and precision process management skills of multi-element project coordination meeting stringent ROI and delivery targets.
Experience:
HORSE HEAD ENTERTAINMENT, INC. 2006 – Present
Vice President, Operations
Horse Head Entertainment (HHE) is the parent company of 7 subsidiaries, centrally focused to Vegas Entertainment Network, a startup international HDTV broadcasting, broadband, and emerging technologies entertainment network, recognized by its iconic “V” brand and Vegas-Styled “Pure Entertainment, Pure Escape” theme. The launch of www.theV.tv is the pre-curser for Vegas Entertainment HDTV Network, and Vegas Mobile/Cellular.
•Participated in successful fund raising efforts of over $4M by developing visual marketing tools for HHE’s business model showcasing the appeal and business value of a Vegas-themed entertainment network.
•Spearheaded launch of network website www.theV.tv, leading design, content placement and marketing exposure to take the website from zero to a peak of 2 Million+ visitors per month.
•Cultivated relationships with brand-centric partners, including Boyd Gaming [$3B casino owner] and ‘What’s On’ Magazine [circulation 205k+] to gain exposure for theV.tv to more than 1 Million households and negotiated cross-branding deals of over $200k: Negotiated live video coverage for Boyd's Gold Coast Rodeo event on theV.tv attracting 250k+ website hits.
•Created a unique and comprehensive Ad Sales/Marketing campaign for theV.tv including integrated product placement with videos, event sponsorships, social networking and mobile applications along with effectiveness analysis model resulting in a strategically targeted sales model utilizing both traditional and new-media based campaigns.
•Coordinated with website development team to launch multiple web-initiatives: multi-level membership based online club, promoting user generated video content and a highly successful niche for returning odds enthusiasts by obtaining exclusive ‘live’ odds feed from South Point Hotel and Casino which became one of the most visited pages on theV.tv website.
•Launched the “V” branded line of merchandise expanding projected gross profit for theV.tv by $3M; negotiated the outsourcing of manufacturing and distribution functions.
Additional responsibilities: budgets, financial projections, full-charge bookkeeping, HR duties, IP/trademarks, executive summaries, business plans, infrastructure systems, process development/reengineering, vendor and asset management, RFP’s, contracts, new research and development.
CELEBRATION, INC. 1998 – 2005
Director of Marketing
Publishing firm that produces motivational magazines with branches in the US, UK, Australia, New Zealand, Canada; designed to reach multi-cultural sectors with timely, inspiring topics and insights for personal growth and well-being.
•Launched and managed the brand new Marketing/Print division, literally building it “from the ground up,” including creation and development of all operational systems, proprietary software and SQL database management, vendor negotiations, quality control as well as product development, management and budgets in excess of $500k per month, employee hiring and training. Achieved growth to a successful turn-key operation and distribution of more than 1 Million quarterly periodicals. This division doubled the net profits of the company.
•Developed a comprehensive promotion model including direct marketing initiatives, customer referral programs, website development, targeted online advertising; conducted market analysis for managing and addressing new trends, measuring effectiveness of marketing campaigns and strategically-focused spending resulting in a highly cost-efficient model and increased subscription rate by more than 50%.
•Managed vendor contracts throughout the supply chain to ensure optimal ROI through quantitative research, competitive market analysis, quote comparison, negotiations, logistical planning and quality control to deliver a high-quality product on schedule and maintain a 35% profit margin.
•Instrumental in launching the Canadian office by assisting with marketing focusing on customer retention, vendor negotiation, business process optimization and customer relationship management resulting in circulation growth to 150,000 copies by the 4th quarter of start of the operations.
HANNON ORTHODONTICS 1995 – 1998
Finance Manager with Marketing Focus
Progressive orthodontic practice regarded for its quality and luxurious experience with friendly, personal patient care.
•Analyzed revenue, cost, and customer data to discover opportunities for increased ROI and moved manufacturing of select orthodontic appliances in-house reducing delivery time from 2 weeks to 3 days, and cost of some appliances by up to 97% and increasing profit margins of the overall practice by 19%.
•Budgeted and allocated media expenditures to create a new, competitive company brand and increased sales revenues, develop and implement marketing strategies including referral programs, event sponsorships, outdoor advertising.
Additional responsibilities: Streamlined processes and efficiencies for budgets for six divisions, purchasing, monthly financial reports, travel, payroll, bonuses, IT purchases, trade shows, PR/Events, and management of 13 employees.
THE BROADCAST GROUP, INC. 1986-1995
Managing Partner/Co-Owner
New television production company offering customized services including, broadcasting, consulting, production and media services to a national and international client base of independent programmers, entertainment distributors, corporate and government clients.
•Coordinated and delivered successfully the LIVE, 2-hour Reader’s Choice Music Awards Show from Houston, TX Arena, in 1991, hosted by Marilyn McCoo and Dallas Holm with performances by top Grammy Award winning artists: Managed multiple locations and real time viewers response resulting in a flawless show attended by 6000+ people, broadcast to over 6 million homes and 540k+ responses - a milestone viewer participation number for its time.
•Produced video documentaries, including “The Elvis I Knew” featuring Charlie Hodge, documenting his personal friendship with the legendary Elvis Pressley, that spanned 21 years: This 6 month project involved extensive research, authorization/release of materials (from Graceland), site surveys for on-location taping, budgeting, scripting, editing, design, duplication, packaging, and roll-out.
Additional responsibilities: budgets/ financial projections, analysis, full-charge bookkeeping, IP, taxes, business plans, infrastructure, vendor and asset management, RFP’s, contract employees, travel/production/crew coordinator, TV Producer, Set Design/Decorator, PA, Floor Director.
Education:
•Statistical Analysis Business Management, Sterling Management, Glendale, CA
•Travel Career Training, Southeastern Academy, Kissimmee, FL
•Legal, Advanced Excel and PowerPoint courses, Central Piedmont Community College, Charlotte, NC
Affiliations:
•Member of E-Marketing Association
•Member of Interactive and Digital Media Group
•Member of Marketing and PR Innovators Group
•Member of Those In Media
Skills:
•Proficient MS Word , Excel, PowerPoint, Outlook, Access, SQL data
•Web Analytics including Google, Quantcast, Alexa
•Finance including Quickbooks Pro Accounting/Bookkeeping
•Print Industry knowledge including Sheet and Web Press, Paper and Color Expertise
•TV/Film Production including Producer, Floor Director, Set Design/Decorator, Crew Manager, Travel Coordinator
•Working knowledge of Adobe, MAC, Photoshop, Quark and InDesign
•Language Skills: Fluent in English with exceptional grammar skills and business acumen, conversant in Spanish, and currently studying Italian.
Additional Information:
Hi, my name is Susan Hill and I am a RESULTS-PRODUCER, no matter what the challenge, and my specialty is MARKETING-FOCUSED MANAGEMENT.
Through strategic development and forecasting, skillful negotiation, and incentive-based marketing initiatives for growth and profitability, I brought a publishing company’s new print division from Ø to 1 Million subscriptions, which doubled the company’s net profits within 5 years.
For another HDTV startup, I employed innovative cross-promotional initiatives and developed long-range marketing strategies using both traditional and digital advertising, knowledge of new media, technologies and current web trends, including social media and analytics to drive unique visitors from Ø to 2 Million, creating significant brand-exposure, an ideal test-market for content and strong foundation for the next step, which was to launch its international network.
In addition, I am an extraordinarily organized manager with solid, result-oriented start-up expertise including development and implementation of streamlined systems and processes. My management skills include excellent people skills, customer-focused, exceptionally written proposals, presentations, press releases, business plans, excellent budget management, analytical and precision process management skills of multi-element project coordination meeting stringent ROI and delivery targets.
I am looking for the opportunity to bring any, or all these transferrable skills to a company where decision makers are looking to get the biggest bang for their marketing buck.
Reference:
Available upon request.
Candidate Contact Information:
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