|
|
|
|
Marketing/Business Directcor Resume
|
| Desired Industry: Marketing |
SpiderID: 27594 |
| Desired Job Location: Reston, Virginia |
Date Posted: 7/2/2009 |
| Type of Position: Full-Time Permanent |
Availability Date: 07/20/2009 |
| Desired Wage: 125000 |
|
|
U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: Masters |
Willing to Relocate: |
Objective:
Company leader seeking to capitalize on market opportunities and improve efficiencies. Analytical problem-solver who enjoys strategy development, and execution
Experience:
RAUXA DIRECT Costa Mesa, CA 2008 2009
Database Strategy Manager
Helped client companies use data and empirical results to target the right audience, with the right message, at the right times to better prospect, engage, grow, service, retain, and win back customers.
List selection, customer profiling and segmentation, modeling, offer testing, creative, and message frequency testing for optimal ROI and incremental gains
Developed internal department capabilities presentations for training new hires and other departments
OPTION ONE MORTGAGE CORP Irvine, CA 2002 2007
Regional Marketing Manager & Market Strategy Manager
Developed marketing plans, campaigns, and contests to attain sales and branding goals. Liaison between Sales and Marketing, concept presentation, development, execution, measurement/tracking, ROI. Analyzed customer data and developed programs to capitalize on market opportunities. Developed lifecycle strategy and managed external call center initiatives to support lead generation and sales efforts.
Developed campaigns, reports, contests, leads, adding 3,000 wholesale customers ($36M profit). Increased wholesale customer base by 25% with ROI of 700%.
Managed through 50% annual volume growth and subsequent market contraction
Vendor selection, negotiations, and management (cut vendor expenses 25% 2007)
Presented Option Ones marketing technology at conferences
Co-led Marketing Department during 5-month absence of VPs/SVP
Gallup contact for customer engagement surveys
Developed easy-to-use reports from CRM model to arm Sales with key client data
CRM Project and Program Manager
Improved borrower online experience on company website
Increased on-line bill pay by 10% per month
Managed project to purchase four-site video conferencing installation
HOUSEHOLD AUTO FINANCE CORP - San Diego, CA 2000 2002
Retention Department Manager
Project and business manager - created the department from the ground up primary research, executive presentations, coordination with credit, funding, legal, loan accounting, and sales departments. Prevented runoff of good customers, mitigated losses on bad accounts. Hired, trained, monitored, coached, and designed incentive compensation plan for sales reps
Exceeded retention program goals by 29%, earning Profitable Growth Star award
Retained 500 loans ($12MM in loan volume) per month
Re-engineered credit repair process saving company $4.87MM per year
Saved $50K per month in internal costs by implementing processes to transition from refinance to loan modification
AUTO CLUB LIFE INSURANCE - San Diego, CA 1997-2000
Life Insurance and Annuity Specialist
Life insurance and annuity sales for new business line
Created cross-referral program for travel agency, auto/home, and life insurance
PRUDENTIAL PREFERRED FINANCIAL SERVICES - San Diego, CA 1992-1997
Agent / Registered Rep / Investment Advisor
Life insurance, annuity, and investment sales, financial planning
Client Builder Award 1992; agency applications leader 1994
Agency resource to train new associates and consult on more complex cases
Education:
MBA University of California - Irvine 2006
Graduated with honors and voted Most Innovative Thinker by peers
BS San Diego State University 1989
Skills:
B2B & B2C Marketing / Branding / Customer Acquisition & Retention / Channel Marketing / CRM / Sales / Process & Procedure / Project Management / Strategy / Training / Analytics / Financial Planning / Presentations & Public Speaking
Reference:
Available upon request.
Candidate Contact Information:
TheJobSpider.com has chosen not to make contact information available on this page.
Click "Contact Candidate" to send this candidate a response. |
|
|
|
|
|