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Marketing Director Resume
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| Desired Industry: Marketing |
SpiderID: 27277 |
| Desired Job Location: Greensboro, North Carolina |
Date Posted: 6/16/2009 |
| Type of Position: Full-Time Permanent |
Availability Date: 06/29/2009 |
| Desired Wage: 75000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: MBA |
Willing to Relocate: Yes |
Objective:
OBJECTIVE: MARKETING MANAGER / MARKETING DIRECTOR
To elevate my career to the position of Marketing Manager / Director of Marketing for an outstanding and growing organization that wants to employ and groom the absolute BEST talent available. I can provide this organization with exceptional skill, knowledge, work ethic and most importantly – RESULTS.
Experience:
PROFESSIONAL EXPERIENCE
Marketing Communications and Operations Manager – Mack® / Volvo Parts Marketing
Volvo Group · Volvo Trucks North America · Greensboro, NC (Sales of $42B) · March 2005 to Present
· Oversee all aspects of the department’s marketing, communications and promotions programs.
· Supervise Communications Coordinator who manages all electronic communications.
· Manage $5M marketing budget; coordinate all administrative functions for the department. Develop annual marketing plan and plot the strategic direction of the department.
· Oversee all vendor funds to ensure they are utilized and budgeted correctly.
· Routinely manage more than 30 projects at any given time.
· Coordinated three national sales meetings with a $2M budget each; acquired more than $1.2M from suppliers every event and had an average attendance of 1600 people per meeting.
· Orchestrate annual supplier meeting culminating in raising $2M in funds each year.
· Work closely with product managers, suppliers, dealers and district parts managers on inquiries as well as products that will be promoted and advertised through the Parts Marketing programs.
· Work with advertising / marketing agencies and fulfillment centers to execute design, printing and distribution of all promotions, marketing and training materials.
· Responsible for dealer extranet and online software systems.
· Oversee and manage promotions / communications projects, including PS / MACKTracks magazines, radio and national trade publication advertisements, supplier partner brochure, internal identity program, Web training seminars, parts catalogs and other required projects.
Manager of Marketing and Product Planning
Douglas Battery Manufacturing · Winston-Salem, NC (Sales of $250M) · April 2000 to March 2005
· Two promotions: Started as Associate Marketing Manager, was promoted to Marketing Communications Manager and then promoted to Manager of Marketing and Product Planning. Company was purchased by our competitor, which now has the original equipment and aftermarket business for both Mack and Volvo.
· Managed both the Marketing Director and Product Manager responsibilities for one year due to restructuring.
· Planned product pricing, developed creative customer sales promotions and managed all tradeshow activities.
· Managed over 250 products in four product lines, saving over $250,000 through supplier development.
· Major responsibility for marketing research, competitor information and product development.
· Responsible for semi-annual customer satisfaction survey development and implementation.
· Responsible for catalog development. Saved over $10,000 per year by bringing production in-house.
· Brought the graphic design needs in-house, saving the company an average of $45,000 per year.
· Orchestrated web site design in-house, with a savings over $100,000 initially and $10,000 per year after.
· Developed effective marketing collateral and presentations to help customers build their business.
· Was active as a trainer for sales, customer service and outside customers; developed and provided technical and soft-skills training. Maintained contact with Engineering and Quality groups as the voice of the customer. Worked as an extended Customer Service and Field Sales Representative.
· Orchestrated SKU management and managed product life cycle. Developed a vast array of informational databases and training tools to aid customer service and others in accurately answering customer concerns.
· Provided leadership and expertise as a QS-9000 / TS-16949 Quality Auditor, chairman of several corporate projects and an active participate in industry organizations.
· Created and developed corporate brochures, product literature, point-of-sale materials, tradeshow graphics, technical newsletters, application guides, training manuals, training programs, customer presentations and manages labeling and packaging projects.
· Created and managed douglasbattery.com and astrolitebatteries.com.
Human Resources / Safety / Payroll Manager
Box Board Products · Greensboro, NC (Sales of $20M) · July 1998 to March 2000
Director of Corporate Communications
DAR·RAN Furniture Company · Trinity, NC · (Sales of $30M) · July 1996 to July 1998
OTHER PROFESSIONAL EXPERIENCE (Total of six years experience)
· College English Instructor – East Carolina University and Central Carolina Community College
· Taught English Composition and English Grammar.
· Worked for two years in both the English Writing Lab and Computer Lab.
· Marketing Coordinator / Graphics Designer – The Sanford Herald
· Human Resources Representative – Becon Construction Company
Education:
EDUCATION and PROFESSIONAL CERTIFICATIONS
· Master of Business Administration, International Marketing – High Point University, May 2008
· Master of Arts in English, Technical and Marketing Communication – East Carolina University, December 1999
· Bachelor of Science in Business Administration – East Carolina University, December 1991
· Professional Certified Marketer (PCM) – American Marketing Association, February 2005
· Professional in Human Resources (PHR) – Society of Human Resources, July 1999
· Automotive Aftermarket Professional (AAP) – Northwood University, October 2004
Affiliations:
AWARDS and AFFILIATIONS
· Award of Merit Winner - Douglas Battery, August 2002
· Friend of Sales Award Nominee - Douglas Battery, August 2003
· Young Executive’s Society & Marketing Committee · Automotive Aftermarket Industry Association
· American Marketing Association
· Member of the National Catalog Manager’s Association
· Association of International Product Marketing and Management
Skills:
EXTENSIVE COMPUTER SKILLS
· MS Word · MS Excel · MS PowerPoint
· MS Access · QuarkXpress · Adobe PageMaker
· Adobe Illustrator · Adobe Photoshop · Adobe InDesign
· MS FrontPage · HTML, SEO, WebTrends · Adobe Acrobat
· AS-400 and SAP · ACT Contact Management · SharePoint
· Live Meeting / Netmeeting · SurveyMonkey · Constant Contact (HTML E-mail)
Candidate Contact Information:
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