Senior Marketing Executive or Consultant Resume

Desired Industry: Marketing	SpiderID: 27086
Desired Job Location: New York, New York	Date Posted: 6/2/2009
Type of Position: Full-Time Permanent	Availability Date: 06-15-2009
Desired Wage: 250000
	U.S. Work Authorization: Yes
Job Level: Executive (President, VP, CEO)	Willing to Travel: Yes, 25-50%
Highest Degree Attained: Doctoral	Willing to Relocate: No

Objective:
Senior customer insights expert, trained as a management consultant, seeks leadership role where he can leverage his extensive marketing, brand and business consulting experience and market research tool kit in solving complex business problems and exploiting major business growth opportunities.

Experience:
2006 – Present Millward Brown, Inc., New York, NY

Senior Vice President and Chief Research Officer - Senior member of the firm’s brand strategy consultancy responsible for all primary research activity within the group as well as business development and client relationship management (2008 consulting sales: $3 million+).

2004 – 2006 Prophet Brand Strategy, San Francisco, CA

Associate Partner - Leader of the Customer Research and Analytics practice within a brand portfolio strategy consulting firm. Responsible for designing and selling winning primary research approaches to brand strategy problems while adapting, teaching and supporting new analytic tools in support of brand strategy creation and refinement.

2003 – 2004 Field Research Corp., San Francisco, CA

Vice President & Research Director - Full practice sales and leadership responsibility for all commercial research conducted on behalf of commercial clients globally.

2002 – 2003 Gordon Consulting, LLC, San Francisco, CA

Founder and Principal - Strategic marketing consulting firm delivering proprietary market and customer insight to a wide variety of organizations primarily in the telecommunications, financial services and energy utilities industries, both in North America and abroad.

2001 – 2002 Fair, Isaac & Company, INC., San Francisco, CA

Director of Marketing, Strategy Science Solutions - Client-side position with full marketing responsibility for a suite of CRM analytic and software solutions designed to optimize customer acquisition, management and retention efforts.

• Also responsible for building strategic channel and technology partnerships, interfacing with internal organizations, competitive intelligence and public relations.

• Department disbanded after merger with HNC Corp. in August, 2002.

2001 Adventis Corporation, San Francisco, CA

Vice President, Partner, Office Head - Senior-most sales and research consulting responsibility in a telecom strategy consulting boutique. SF Office Head, equity partner and member of the executive committee, responsible for all West Coast and Far East business development efforts.

• San Francisco office closed during telecom industry downturn. Company is now defunct.

1999 – 2001 Nextera Technology Solutions Group, San Francisco, CA

Principal and Partner - Senior marketing and research consulting position for a start-up, CRM/web-enablement firm targeting both new- and old-tech clients anxious to seize emerging Internet opportunities. Clients included Wells Fargo Bank, Lightbridge Corp., Verizon and Rock.com.

• Company, founded by Michael Milken as part of his “Knowledge Universe,” filed for chapter 11 following tech industry meltdown and is now defunct.

1996 – 1999 Accenture, San Francisco, CA

Associate Partner – Strategic Services Practice - Executive position in the telecom marketing and CRM strategy consulting practice. Sold and led marketing strategy and research engagements exclusively in telecom. Responsible for the design and launch of the marketing program behind the introduction of Sprint PCS to the Los Angeles market.

• Served as the only dedicated strategy consultant on the group’s largest account with over 600 consultants, generating in excess of $100mm annually

• Clients included Sprint PCS, Qwest, Telefonica (Spain), Telecom Italia, and Pacific Bell.

1989 – 1996 Mercer Management Consulting, San Francisco, CA

Vice President, Partner, Office Head - Senior partner, client relationship owner and West Coast methodologist for all research-centric consulting engagements. Charter member and eventual head of Mercer’s San Francisco office which grew from 3 people in 1989 to 60+ by 1995, becoming the most profitable in the firm.

• Senior partner in two Mercer divisions: Decision Research Corporation (custom research and analysis) and Lippincott & Margulies (brand strategy and identity).

• Helped grow DRC from 25 to over 100 people by bringing in dozens of new accounts, primarily in telecom, financial services, transportation and professional services.

• Developed and sold directly to clients while also assisting colleagues in all other Mercer practices where sophisticated market research and analytics could distinguish our offering against research-free consultancies such as McKinsey, Bain and BCG.

• Promoted 3 times in 5 years from Associate to Vice President based on outstanding sales ($1 million+/year as an associate, $3 million+ as VP), outstanding client satisfaction ratings and firm contributions in developing people and intellectual property.

• Clients included all 7 of the original RBOCs and their respective wireless divisions/spinoffs, Mannesmann Mobilfunk (D2- Germany), State Bank of New South Wales, Mazda Motor of America, BMW of America (through Tracey Locke), TELECEL (Portugal), Comdisco, Consolidated Freightways, GE Transportation Systems, Hewlett Packard, IBM, Telecom Canada and 3 provincial carriers, Accenture and Arthur Andersen.

1983 – 1989 Qwest, Inc., Denver, CO

Associate Director, Market Research and Analysis, Headquarters - Client-side position serving as team leader and chief methodologist for several research teams supporting the consumer, small and large business strategic business units.

• Recipient of a distinguished service award following the marketing plan development and launch of the strategic business units. Introduced choice modeling, conjoint analysis, correspondence analysis and other complex analytical approaches in support of segmentation, buyer values, customer satisfaction and brand equity assessment. Promoted twice in 3 years. Supervised 10-20 MS/Ph.D.-level analysts.

Education:
University of Denver - Ph.D.; Major: University Finance and Administration. Minor: Business Administration and Marketing (MBA Program)

Colorado State University - M.Ed.; Major: College Administration

University of Vermont - B.A.: Major: Economics; Minor: Public Speaking

Skills:
-Client management
-Consultative selling
-Project management
-Primary research design, execution and analysis (qualitative and quantitative, domestic and international, B2B and B2C)
-Ability to clarify client objectives and define problems in actionable terms
-Ability to synthesize information from many sources into a clear and compelling story
-Ability to attract, retain and develop top talent
-Ability to train, coach and mentor colleagues at all levels
-Boardroom-level verbal communications skills
-Deep knowledge of marketing, brand management and business strategy

Additional Information:
I am a 25-year veteran of the marketing, market research and consulting industries. In those 25 years I have held increasingly responsible consulting and research leadership positions in a number of prominent consulting firms including Mercer Management Consulting, Prophet Brand Strategy and Accenture. This experience is what most clearly distinguishes me among candidates – designing and executing research as part of a broader consulting engagement forces the researcher to understand the business objectives of the client, their key success factors, their aspirations and goals and their competitive realities in order to design research that will provide the market insight needed to fulfill their strategic requirements. My clients have included CEOs, CMOs, CFOs and other leading Fortune 1000 executives in the U.S. as well as significant numbers of clients in other countries.

I have had a very successful 3 years at Millward Brown. Last year was my most successful, with over $3 million in sales, 4 brand new clients and a prestigious Marketing Forward award for innovation in client problem-solving. Unfortunately, the firm chose to target my group as part of company-wide program of layoffs and I recently lost half my team. This move represents a reduced commitment to our brand strategy practice within the company and is the main cause for my current search.

Reference:
Available upon request.

Candidate Contact Information:

TheJobSpider.com has chosen not to make contact information available on this page.
Click "Contact Candidate" to send this candidate a response.