|
|
|
|
Marketing/ Branding Resume
|
| Desired Industry: Advertising |
SpiderID: 26576 |
| Desired Job Location: Seattle, Washington |
Date Posted: 5/7/2009 |
| Type of Position: Full-Time Permanent |
Availability Date: 05/20/2009 |
| Desired Wage: |
|
|
U.S. Work Authorization: Yes |
| Job Level: Experienced with over 2 years experience |
Willing to Travel: Yes, 50-75% |
| Highest Degree Attained: Masters |
Willing to Relocate: Yes |
Objective:
OBJECTIVE
•Marketing Communications / Branding Manager
•Create Integrated Marketing and Branding Strategies to develop and expand existing Customer Sales, Brand / Product Evolution
Experience:
PROFESSIONAL EXPERIENCE
3+ Years Experience in Marketing, Branding and Corporate Sales
Red FM, Mumbai, India January' 2007 – June’2008
Senior Executive – Marketing
Red Fm 93.5 is a #2 ranked Radio Channel in India.
Responsibilities;
Business Development: Driving sales initiatives for achieving desired targets through air time selling for advertisements in radio, exploring business potential, opportunities & clientele to secure profitable business volumes; actively involved in sales presentations and media negotiations.
Client Service: Interfacing with clients & advertising agencies and maintaining relations with them for ensuring continued & repeated business and thereby augmenting business & profitability; identifying the possibility of sponsoring features with specific themes designed by the clients.
Advertising Operations: Planning and scheduling of advertisements and managing its complete operations as per the defined plan; Interfacing with authorized booking centers, advertising agencies and other business associates for routine functioning.
Profile Management: Handling Retail Clients; Business Development; Maintaining PR with the clients; undertaking new projects
The Times Group, Mumbai, India May '2005 – December '2006
Brand Strategist
India's largest media and entertainment house, The Times Group is one of the most respected business houses in India. The 168-year-old group is a market driver across all media platforms.
Responsibilities;
•Designing customized recruitment solutions to key corporate clients through Job Fairs and TimesJobs.com, an online recruitment portal
•Involved in Product strategy and Co-ordination team for future product / marketing initiatives
•Involved in creation and dissemination of a monthly newsletter about the recruitment industry
•Identifying and exploring new markets to tap profitable business opportunities in addition to servicing existing key accounts
• Managing information on key accounts to maintain effective relations, ensuring customer satisfaction and generating avenues for repeat and continued business
•Compiling and preparing monthly reports to monitor consistent performance of the territory and ensuring achievements are in line with the business objectives
Achievements;
• Among Top 5 performers nationally in August 2005, November 2005 and January 2006
• Managed the sales territory in the absence of the Territory Manager
•Mentored new colleagues through product training and sales process training
STAR TV INDIA (Summer Internship) May 2004 – August 2004
Marketing Intern
STAR TV is Asia's leading media and Entertainment Company, serving more than 300 million viewers across 53 Asian countries with over 60 television services in nine languages.
Responsibilities;
•Analyzing the pattern of viewers for primetime and weekends; studying marketing activities carried out by Star TV for its various shows.
•Involved in the promotional activity for the channels TV Award show in the form of on-ground activity, outdoor marketing, print advertising, online marketing
•Studying Star TV’s advertising agency Ogilvy & Mather and its tactics to carry out various marketing and branding solutions for STAR TV.
Education:
EDUCATION
•Masters of Science (MS) – Florida State University, Tallahassee,Florida
(Major -Integrated Marketing and Management Communication) - Present
•Master of Business Administration (MBA) – Mumbai University, India
(Major - Marketing) – May 2005
•Bachelors in Commerce- Sydenham College of Commerce & Economics, India (Major - Accounting, Economics) – March 2003
Skills:
•Adept at the usage of marketing (communication) databases like Quantcast, Simmons, PRIZM, and SRDS
•Software Proficiency in MS Office (Excel, Project, Word), SPSS, OS (Windows XP, Vista)
•Creative, Flexible, Enthusiastic and project oriented Team Player with solid Communication and Leadership skills
Additional Information:
ACTIVITIES AND AWARDS
•Member of the Communications Graduate Student Organization
•Active Volunteer for Social events under ISHA Foundation, A Non-profit Yoga organization
•Performed at the Closing Ceremony of the Commonwealth Games 2006 held in Melbourne, Australia
•Principal’s Special Appreciation Award for overall performance – Sydenham College, India
•Publicity Director & General Secretary of the Performing Arts Society – Sydenham College, India
Candidate Contact Information:
TheJobSpider.com has chosen not to make contact information available on this page.
Click "Contact Candidate" to send this candidate a response. |
|
|
|
|
|