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| Desired Industry: Marketing |
SpiderID: 26210 |
| Desired Job Location: Tampa, Florida |
Date Posted: 4/21/2009 |
| Type of Position: Full-Time Permanent |
Availability Date: 4/20/2009 |
| Desired Wage: 60,000 |
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U.S. Work Authorization: Yes |
| Job Level: Experienced with over 2 years experience |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: No |
Objective:
SUMMARY
A high-performing, dedicated, and motivated marketing professional with experience in the areas of Consulting, Target Marketing, Customer Relationship Management, Marketing Resource Management, and Sales Operations. Possess an excellent sense of teamwork, integrity, and commitment.
Experience:
ACCENTURE LTD., Tampa, FL 2007 每 2009
Customer Relationship Management Consultant
Teamed with several major communications companies to implement new marketing management applications, design new processes, train their user communities, and provide guidance and best practice solutions in redesigning their marketing efforts.
♂ Developed and implemented business marketing processes for vendor management, application administration, response and contact management, and campaign optimization.
♂ Implemented campaign management software for a major communications company by documenting functional design requirements, creating design documentation, and participating in application build and test phases.
♂ Deployed and integrated the application across 15 remote sites by leading a team of 3 client professionals.
♂ Created telemarketing, direct mail, and email target marketing campaigns and lists by utilizing market selection and suppression criteria, customer segmentation, contact and response data, control and target groups, and marketing offers.
♂ Analyzed and segmented marketing data in excess of 68 million records to develop target marketing lists.
♂ Trained client professionals of all levels on campaign management processes and application functionality.
♂ Documented system requirements, detailed design, process flows, and standard operating procedures to support marketing initiatives.
♂ Led and managed the campaign list management user support team for a major telecommunications provider by answering user questions regarding the application and assisting with the transition from a legacy campaign management tool.
♂ Led the Key Performance Indicator development, tracking, and methodology initiative to measure and improve upon process performance.
♂ Presented a weekly project status update to the Director of Marketing, the Marketing Project Manager, and other key client representatives.
♂ Facilitated face-to-face meetings with the Director of Marketing and Marketing Project Manager to present and obtain sign-off on project deliverables.
Shana Helal (404) 272-0979 Page 2
AT&T Inc. (formerly BellSouth Corp.), Atlanta, GA 2003 每 2007
Marketing Campaign Manager 2005 每 2007
Supported the company＊s product and channel managers by producing target marketing lists based on marketing specifications and company goals.
♂ Promoted to manage the marketing list and campaign creation process for all third party vendors.
♂ Managed transition of outsourced-based marketing analysis into an in-house process by building list generation queries in Unica Affinium Campaign and by serving as the liaison between vendors and management, thereby saving the company over $150k annually.
♂ Performed market research and analysis in order to determine target customers with the greatest propensity to respond to marketing and promotional campaigns.
♂ Segmented customers weekly and created telemarketing campaigns targeting each customer segment to ensure account executives＊ achievement of targeted revenue objectives.
Measurement Analysis Manager 2003 每 2005
Managed and analyzed business account data for the Small Business organization.
♂ Refined customer data and managed system assignments to the appropriate account executives.
♂ Assisted with the leadership and coaching of contracted team members.
♂ Participated on several governance boards related to system upgrade and enhancement projects.
♂ Conducted monthly account analyses to increase sales production.
♂ Served as team lead for 3 months while department manager was on maternity leave.
EXEL INC., Louisville, KY/Atlanta, GA 2000 每 2002 Operations Supervisor
Participated in the company＊s Management Training Program and gained experience in the management of third party distribution centers, warehousing, logistics, and operations.
♂ Worked with Fortune 500 clients to manage distribution facility operations and to develop process improvement strategies.
♂ Conducted various statistical analyses of inventory levels and customer demand and presented findings to top client management quarterly.
♂ Determined optimal inventory levels to efficiently utilize physical space and minimize capital requirements.
♂ Supervised approximately 15 associates on a UPS packaging line and increased production by initiating team cross training and developing a performance review and reward program.
♂ Ensured productivity quotas, total line throughput, and efficiency goals were obtained.
Education:
EDUCATION
Bachelor of Science in Business Administration, Decision Science
Shippensburg University, Shippensburg, PA
Skills:
♂ Marketing Campaign Management
♂ List Management
♂ Project Management
♂ Segmentation and Analysis
♂ System Implementation
♂ Training
♂ Client Relationship Building
♂ Team/People Development
♂ Process Design
♂ Unica Affinium Campaign (UAC)
♂ UAC Optimize
♂ Aprimo
♂ Microsoft Word, Excel, Access, PowerPoint, Project, Visio, Outlook
♂ BRIO
♂ Sharepoint
Additional Information:
AWARDS
♂ Received individual Accenture performance awards for excelling in the areas of people development, analyzing and solving poorly defined problems, maximizing team performance, and driving to add value.
♂ Selected to participate in the Step Ahead Program 每 AT&T (BellSouth) sponsored mentorship program for future female business leaders.
♂ 2004 Pinnacle Award recipient 每 AT&T＊s (BellSouth＊s) most prestigious award, presented yearly to the top 2% of employees, for outstanding performance.
Candidate Contact Information:
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