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Internet Marketing Resume
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| Desired Industry: Marketing |
SpiderID: 25705 |
| Desired Job Location: Virginia Beach, Virginia |
Date Posted: 3/23/2009 |
| Type of Position: Full-Time Permanent |
Availability Date: |
| Desired Wage: |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: |
| Highest Degree Attained: Masters |
Willing to Relocate: |
Experience:
WORK HISTORY
Director of Internet Marketing and Product Manager
Landmark Communication Media Company, Norfolk, VA; January 2007 – August 2008
•Responsible for employer and job seeker lead generation, brand development, SEO, Web site maintenance, Web statistical analysis, eMarketing, media buying, corporate communications, public relations, tradeshows/special events, database management, marketing plan development, budgeting, website focus groups, staff and vendor management.
Manager of Marketing
Global Support Software, Inc., Virginia Beach, VA; May 2004 – December 2006
•Responsible for lead generation, brand development, SEO, Web site maintenance, Web statistical analysis, eMarketing, media buying, corporate communications, public relations, tradeshows/special events, database management, marketing plan development, budgeting, focus groups, staff and vendor management.
•Doubled Website lead generation, consistently increased organic Web traffic, and experience 304% company growth.
•Managed all Pay Per Click and eMarketing campaigns and decreased costs by more than 20%.
•Designed corporate marketing materials including: direct mail pieces, promotional emails, Web sites, Web ads, and product brochures.
Circulation and Publishing Coordinator
Decipher, Inc., Norfolk, VA; April 2003 - May 2004
•Managed publishing schedule and content approvals with movie studio licensors, advertisers, and vendors.
•Developed marketing strategies and materials to increase circulation including the production of direct mail and tradeshow materials, market research, Website content, eMarketing, and event planning.
•Researched, wrote, and edited editorial content.
Sales and Marketing Trainer/Mentor
County Clare Consultants for Verizon, Virginia Beach, VA; December 1999 - August 2002- laid off
•Provided individual one-on-one sales development and coaching and feedback sessions to sales consultants increasing their performance by an average of over 35%.
•Designed, implemented, and facilitated numerous corporate wide product knowledge, sales strategy, and customer service training programs, and workshops.
•Served as an effective liaison for product vendors for the purpose of maximizing product promotional opportunities and provided continuous marketing support.
•Created in-house promotional materials, employee recognition, and sale incentive programs.
Marketing Manager - Canada and Brazil Divisions
Coastal Training Technologies, Virginia Beach VA; May 1999 - December 1999
•Developed successful direct-mail advertising plans for all product divisions. Responsibilities included: designed direct-mail materials, budgeting, coordinated with vendors and product managers, market evaluation, Website content, and tradeshows.
•Produced successful in-house promotional material and programs.
Manager of District Operations
Junior Achievement of Southwest Pennsylvania; October 1995 - March 1999
•Developed effective organizational marketing plans in a seven county area which increased contributions by over 40% and doubled volunteer base. Responsibilities included: fundraising, volunteer recruitment, budgeting, developed promotional/education material, direct mailings, public relations, and managed staff and volunteers.
•Coordinated numerous special events including formal business and organization awareness receptions, tradeshows, and fundraisers. Obtained corporate sponsorships for cutting costs by 90%.
•Formed successful working partnerships with area radio, newspaper, and television stations to produce special community awareness projects.
Account/Promotions Executive
WGLU-FM, Johnstown, PA; April 1995 - October 1995
•Exceeded sales goal consistently by 25% or more each quarter and doubled sales account base.
•Developed advertising and promotional packages that increased station listenership and visibility and coordinated all aspects of live remote broadcasts.
Account/Promotions Executive and News/Copywriter
WMBA-AM, Ambridge, PA; January 1994 - April 1995
•Exceeded sales goal consistently by 35% or more each quarter and tripled sales account base.
•Designed creative radio promotional packages that increased station listenership and coordinated all aspects of live radio promotions.
•Wrote and produced commercials, news updates, and station ID spots.
Education:
Master of Science Degree Training and Development Communications
Bachelor of Science Degree Communications
Clarion University, Clarion, PA
Skills:
COMPUTER SKILLS
Proficient computer abilities utilizing Photoshop, Dreamweaver, Microsoft Word, Excel, Power Point, FrontPage, and Quark Express.
Candidate Contact Information:
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