Director or Vice President, or Consultant Resume

Desired Industry: Entertainment	SpiderID: 25462
Desired Job Location: Los Angeles, California	Date Posted: 3/10/2009
Type of Position: Full-Time Permanent	Availability Date:
Desired Wage:
	U.S. Work Authorization:
Job Level: Executive (President, VP, CEO)	Willing to Travel: Yes, 25-50%
Highest Degree Attained:	Willing to Relocate:

Experience:
Dana Long

danatlong@yahoo.com / 818.219.2641 cell / 4100 Sumac Drive, Sherman Oaks, CA 91403

 Results-oriented marketing executive with 10+ years of management experience, overseeing global brand marketing, publicity and promotional campaigns and product development for the youth and mass market arenas (video games, Internet, technology-based products and media).

 Experienced in all facets of global brand marketing, managing the strategic direction and execution of brand marketing plans and integrating all aspects of marketing communications (packaging, TV, print, radio and online advertising, public relations, promotions and product placement, sales collateral, special events, retail merchandising and consumer promotions).

 Created Ultimate Band, a music franchise that requires no peripherals, for Nintendo Wii & DS. Release Fall 2008.

 Strong leader, good at building a solid organizational foundation, creating a goal-oriented system and establishing an atmosphere that breeds motivation and teamwork.

e m p l o y m e n t h i s t o r y

 06/06 – 03/09 Director, Franchise & Creative Development, Disney Interactive Media Group

 2003 – 2006 Director, Global Brand Marketing & Product Development, Disney Interactive Media Group

 2000 - 2003 Independent Consultant – Youth Media & Programming, Various clients

 1998 - 2000 Executive Producer, The Disney Channel

 1996 - 1998 Vice President, Marketing & Product Development, Universal Studios New Media Group &
Universal Interactive Studios

 1994 - 1996 General Manager, Read-Poland & Associates

p r o f e s s i o n a l h i g h l i g h t s

 Director, Franchise & Creative Development, Disney Interactive Media Group (DIMG), the interactive entertainment arm of The Walt Disney Company (TWDC)

 Responsible for the creation and development of global video game franchises with cross-platform media extensions. Created Ultimate Band, a music franchise that requires no peripherals, for Nintendo Wii & DS. Release Fall 2008. Seven video games based on my concepts are currently in development on Nintendo Wii and DS, targeted to mass family audience and casual gamer.

 Create, develop and pitch video game concepts to Robert Iger, President and CEO, TWDC and executive management teams of TWDC, Disney Consumer Products (DCP) and DIMG.

 Create, develop and pitch cross-platform video game franchise extensions to other Disney divisions, including Disney/ABC Cable Networks Group, Walt Disney Studios, Disney Worldwide Publishing and DCP.

 Supervise team of four creative executives.

 Conduct weekly concept, trend and ideation labs with children and teens, ages 8 to 16, in private and public schools and after school care facilities throughout Southern California.

 Director, Global Brand Marketing & Product Development, Disney Interactive Media Group

• Managed and led all global brand marketing, publicity and promotions initiatives for Disney branded vertical and licensed video games in North America, Europe and Japan.

• Strategic business and marketing leadership – revenue generated from business grew 36% during tenure, with product line skus growing from four to 50+ on console, hand-held and PC gaming platforms.

• Demonstrated success managing P&L.

• Created cross-platform marketing and promotional campaigns for Spectrobes, a new intellectual property with 1M+ units sold to date. Managed DIMG Japan relationship.

• Generated $1M in-game product placement via advertorial online streaming content for PC franchise.

• Spearheaded all quantitative and qualitative focus groups.

• Strong leadership and general management skills – supervised team of eight executives and variety of vendors.
D. Long / pg 2

Product Development Areas of Responsibility:
• Guided vertical and licensed development teams, leading on market positioning, game design and story concepts.

• Evaluated video game opportunities from developers, agents, creative community and third parties. Sold in new IP to Disney Channel.

 Independent Consultant for Various Media companies

 Expertise: Youth Media & Programming. Consulting skill set included: Strategic Marketing, Product Development, Cross-Platform Media Development and Business Development for a variety of Entertainment, Technology and Academic clients. Clients included, among others:

• Leapfrog Enterprises
• Hit Entertainment LLC
• Universal Studios Home Video
• Buena Vista Games
• Porch Light Entertainment
• PBS Interactive
• Family Click.com
• Triage Entertainment
• UCLA Center for Digital Innovation

 Executive Producer, Disney Channel

• Launched online networks for SoapNet, Playhouse Disney and Toon Disney.
• Developed and executed all cross-divisional marketing and promotions for online networks.

 Vice President, Marketing & Product Development, Universal Studios New Media Group & Universal Interactive Studios

 Developed and launched revenue-generating digital properties targeting the youth market for Universal Studios New Media Group. Responsible for $3M strategic sponsorship of Fast Times web portal for Teens by Matsushita Electric Corporation of America and $2M sponsorship of Splam web portal for Children by Levi Strauss & Co.

• Spearheaded consumer, trade and retail marketing campaigns for Crash Bandicoot and Spyro the Dragon franchises.

• Hired and managed marketing and production staff of 25 employees.

• P&L responsibility.

• Spearheaded all quantitative and qualitative focus groups.

• Created and managed marketing and promotional initiatives with product sponsors, including VISA, Levi Strauss & Co., Matsushita Corporation of America, Nabisco, Coca-Cola and Seventeen Magazine.

 General Manager, Read-Poland & Associates

• Primary Client: Feld Entertainment, Inc., the world’s largest provider of Family Entertainment. Supervised five staff members and a variety of freelancers.

a d d i t i o n a l h i g h l i g h t s

• Selected for Disney Leadership Program: “Global Leadership Institute” (GLI), 2006

• Speaker, KidScreen Summit, February 2006, New York

• Speaker & Executive Producer, Clicking with Kids & Teens Summit (November 2000) & Y2Kidz Summit (November 1999), in association with VIC. Each conference had 350+ attendees and was held at the Skirball Cultural Center in Los Angeles.

• Member, Academy of Television Arts & Sciences, Children’s TV Programming Peer Group

e d u c a t i o n

Bachelor’s of Arts Degree, Journalism &Marketing – Oregon State University
Faculte des Lettres, Avignon, France

salary history and references available upon request

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