Art Direction, Graphic Design Resume

Desired Industry: Graphics Design/Commercial Art	SpiderID: 24936
Desired Job Location: Atlanta, Georgia	Date Posted: 2/11/2009
Type of Position: Full-Time Permanent	Availability Date: Feb 11.2009
Desired Wage: $50,000
	U.S. Work Authorization: Yes
Job Level: Experienced with over 2 years experience	Willing to Travel: Yes, 25-50%
Highest Degree Attained: Masters	Willing to Relocate: Yes

Objective:
Objective: Provide creative expertise to businesses, advertising agencies and marketing firms that will increase a
client’s market share, build brand identity and provide a sound return on their advertising dollars with award level
communication material and advertising campaigns for Print, Broadcast and E-commerce. Design marketing and
promotional material that provides revenue increases that exceed sales expectations. Produce well targeted visual
and verbal communication campaigns with cross media application that is capable of generating a high degree of
brand loyalty, product visibility and positive consumer appeal.

Experience:
Creative Director Present Alloy, Inc. A Creative Service Business • Lithonia, GA

Duties: Manage projects and oversee daily business operations for a creative service and graphic design business. Set sales
directives, implement marketing programs and identify prospects for lead generating. Make client presentations and
develop account relationships. Establish business procedures to encourage growth and build a stable client base that
generates strong repeat business.

Accounts: ARB Sales Group, Inc., Ballard Designs, Inc., Designs With Scissors, Inc., Florida Flower Exchange, IPD Printing
Co., Pyramid School Products, Scott Alexander’s Retail Clothiers, Villa Christina, Inc., Windwood Homes, Inc. and
Regenboog Dried Flowers, Inc. Projects, portfolio and services viewable at: www.alloygraphics.com.

Provide: Creative Project Management, Creative Direction, Concept Development, Comprehensives, Art Direction, Graphic
Design, Copy Writing, Storyboarding, Illustration, Art Production, Print Production, Website Design, Web
Production, Digital Imaging, Photography, Photo-retouching, Photo-Styling and Interior Design Consultation.

Produce: Magazine Ads, Newspaper Ads, Direct Mail Pieces, Catalogs, Product Sell Sheets, Newsletters, Folders, Brochures,
Flyers, Postcards, Flash Animations, Packaging, Graphics, Illustration, Logos, Corporate Identity Packages,
Photography, Digital Imaging, Architectural Renderings, Power Point Presentations, Displays, Logos, E-Commerce
Campaigns, POP and POS.

Creative Director 2006 to Present Eavenson Art A Fine Art Sales and Marketing Business • Lithonia, GA

Duties: Establish a Fine Art business providing consulting, selling and marketing of original art and on demand giclée prints
created by artists, Sharon and Dennis Eavenson. Targeting: art collectors, fine art galleries, frame gallery shops,
interior designers, decorators, furnishing stores and hospitality décor purchasers. Define business directives and
implement marketing and sales programs to identified prospects. Create Direct Mail and E-commerce Marketing
Programs to build an Eavenson fine art presence. Photograph art, design and maintain a website to showcase artwork.
Handle print production for all promotional material. Manage sales activities, commissions and licensing of artworks.
Negotiate exhibitions with galleries, museums and alternative exhibition spaces. Oversee packing and shipping of
artwork. Research fine art grants and art foundations for funding of art projects. Provide maximum visibility with
postings on art websites and art registries. Make sales presentations and develop business relationships with policies
that generate repeat business and produce sales revenue.

Accounts: Fine Art Collectors, Galleries, Frame Galleries, Hospitality, Retail Stores, Interior Designers and Art Dealers.

Provide: Sales and marketing for the sale of Artwork, Photography and Fine Art Giclées by Dennis and Sharon Eavenson.

Produce: Sales and Marketing Programs. Website showcasing Fine Art viewable at: www.eavensonart.com.

Creative Dir. & Illustrator 1988 to 1998 Designs With Scissors, Inc. A Wall Décor Manufacturer • Cumming, GA

Developed:Co-authored and developed Designs With Scissor’s watercolor product line of Open Edition Lasercut Litho Prints
consisting of over 400 framed and unframed prints wholesaled to retails stores and gift shops via the country
collectible gift market. Sold throughout the USA, Canada, Spain and Japan; these prints generated nearly 4 million in
billing yearly during their height. Received royalties from watercolors pieces licensed to Manual Woodworkers and
Weavers, Inc. for the production of throws, pillows, table runners, bell pulls and other home décor products. As coauthor,
received recognition from art curators at The Smithsonian Institute in Washington, DC. Selected watercolor
laser-cut prints were added to The Smithsonian’s American Folk Art Collection.

Duties: Creative Project Management, Marketing, Advertising, Print and Laser Production. Handled supply chain, printers,
separation houses and imagers while managing art creation phase. Implemented ad and marketing programs. Worked
with Lasercraft, located in Santa Rosa, CA, to fulfill the laser cutting process. Set mat and framing specs.

Provided: Product Development, Creative Direction, Art Creation, Illustration, Marketing Strategies, Media Placement, Art
Direction, Copy Writing, Graphic Design, Print Production, Production Art, Photography, Photo Styling, Photo
Imaging, and Photo Retouching.

Produced: Open Edition Laser-cut Lithography Prints, Catalogs, Sell Sheets, Comps, Graphics, Brochures, Flyers, Postcards,
Newsletters, Direct Mail Pieces, Magazine Ads, Newspaper Ads, Product Photography, Packaging, POP and POS.

Art Director & Manager 1987 to 1988 Image Group, Inc. A Full Service Photography Studio • Norcross, GA

Duties: Responsible for the business operations and the creative services of a Full Service Photography Studio. Hired, art
directed and managed freelance photographers. Maintained and operated the photo studio with a 30 x 40 foot cyclorama
wall, a black & white darkroom, as well as, all camera and lighting equipment which included: a large format Sinar 4 x 5
camera, a 2 1/4 Hasselblad camera, scaffolds, lights, light boxes, electric boxes, cables, studio set ups and other
necessary equipment.

Accounts: Blooming Cookies, Landers Fabric Creations, N.S. Company, Inc., Trade AM, Craven Pottery, Designs With Scissors,
Inc, KEH Camera and Market Basket Superstore.

Provided: Studio Management, Creative Direction, Art Direction, Copy Writing, Illustration, Graphic Design, Print Production,
Photography, Photo Styling, Photo Imaging, Photo Retouching and Production Art.

Produced: Photographs, Catalogs, Product Sell Sheets, Comps, Graphics, Folders, Brochures, Postcards, Flyers, Direct Mail Pieces,
Promotional Material, Packaging, POP & POS Projects.

Education:
1968 to 1972
BFA Atlanta College of Art
Painting Major & Printmaking Minor

1972 to 1975
MFA University of South Carolina
Painting Major & Printmaking Minor

Skills:
Computer Hardware and Software Expertise
Expertise in: Apple’s Mac OS X and earlier versions. Proficient using: PC Windows XP. Knowledge of typical equipment utilized
by creative departments including: digital storage units, DVD/CDR burners, wide format inkjet printers, laser printers, scanners and
more. Working knowledge of office equipment including: copiers and fax equipment. Creative expertise in software programs
includes: Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, QuarkXPress, Various 3-D Design Programs, Flash and Corel
Painter. Excellent problem solving aptitude and trouble-shooting skills managing digitized graphic data.

Additional Information:
For an in depth view of Creative history & portfolio go to Alloy' Inc. website

Reference:
Available upon request.

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