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Chief Marketing Officer Resume
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| Desired Industry: Management |
SpiderID: 23088 |
| Desired Job Location: Austin, Texas |
Date Posted: 10/22/2008 |
| Type of Position: Full-Time Permanent |
Availability Date: Open |
| Desired Wage: Open |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, More Than 75% |
| Highest Degree Attained: Other |
Willing to Relocate: Yes |
Objective:
Consummate Project and General Management Executive seeks to join a corporate or non profit organization, within a mid to large environment. Purpose; to contribute as part of the senior management team interested in controlled, corporate growth through product or service expansion, market penetration domestically/internationally, development of internal strategies, sales analysis combined with innovative training skills plus internal/external contemporary communications and budget planning.
Experience:
City of Austin, Parks and Recreation Department, Austin, Texas 2008 -- Present
Senior Auditor, Assistant Park Manager--Emma Long Metropolitan Park
Assessment of fiscal operating procedures and performance. Wrote and brought on stream first computerized cash reporting and checking programs. Produced manuals for and advised on revised rules and regulations, Employee-training programs. Organized, planned and presented projects aimed at various community groups for park beautification and restoration. Active in all phases of day-to-day park operations: cash intake, management, purchasing, hiring /firing and enforcement of all park regulations. Recognized by the City of Austin for outstanding proformance.
International Communications Services Limited, President, Houston, Texas, 1980 – 2004
Founder of market consulting company providing 32 international business publishers with U.S. and Mexican market presence and support, developed editorial and advertorial vehicles to increase market position/share and tailored, to advertiser requirements. Managed on behalf of 250 adverting clients, business plans and other various organizational components to identify international/demographic market structures as well as advised on specific market penetration and placement of communications for a broad spectrum of major corporations, city and state governments. Leveraged advertising agency relationships to facilitate support of client’s entry into international markets. Conducted onsite meetings with clients to educate, consult and close deals, customizing business agreements to meet requirements of specific business relationships/parties, worked directly with dignitaries and major corporate CEO’s to gain project endorsements or support.
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STRATEGIC LEADERSHIP
▪ Corporate acquisition 1980 Overseas Media Sales, Ltd. with $250K in revenue. Increased gross billings to $25M in 1983. Grew company to 45 full time employees and effectively expanded operation from advertising placement service to full service media/marketing/communications and public relations consulting firm, managed all departments including Account Management, Reverse Investment Consulting and Development, Multi Media Presentations, Human Resources, Accounting and Creative.
▪ Corporate partner with The Datos Group Mexico. Initiated systems to provide sole accurate print and electronic media checking service between Mexico and the United States. Market research, media representation. Created/implemented first Mexico/US border crossing market research studies on behalf of the Governments of Mexico, United States and various Mexican, state owned corporations.
▪ Negotiated contracts with international publishers to reestablish territories, advertising commission rates and draw structures, realigned list of represented publishers adding strategic publications to better accommodate market.
▪ In concert with highest level corporate executives/heads of state, repositioned domestic corporate/governmental planning for over 250 Southwestern clients to include penetration or support structures into foreign markets, speaker on market globalization.
▪ Established international affiliate support structure providing direct market data, media representation, advisement on business to business protocol, new market penetrations and product launch/support/analysis with offices in London, Paris, Düsseldorf, Hong Kong, Tokyo and Sydney.
▪ Introduced new sales structure to better serve advertiser requirements by hiring of specialists directly from client disciplines and setting in place a divisional sales approach, direct interaction/support and training of thirty person international sales force in presentation of corporate platforms, established creative and administrative personnel support structure.
▪ Diversification of Houston, Texas corporate interests; 1981 to 1985 acquired ownership position in Gourmet World, Incorporated a retail gourmet center, cooking school and importer of international cookware. 1990 to 2004. Founded H. Fielding & Company, a Residential Building & Interior Design firm, to provide separate profit centers while utilizing existing support structure, added $1.2M in annual revenues with 25 full time plus numerous contract employees.
KEY REPRESENTATIVE MARKETING CLIENTS
Cities of: Houston ▪ Dallas/Fort Worth ▪ San Antonio ▪ Knoxville -- 1982 Worlds Fair ▪ New Orleans -- 1984 World Exposition.
The States of: Texas, Louisiana, Oklahoma, Tennessee.
Corporate: American Airlines, London ▪ Shell Oil, Land Development ▪ Frito-Lay ▪ Jack Daniels Distillery ▪ First City Bank Corporation of Texas ▪ The Trammel Crow Company ▪ Tandy Corporation ▪ Peat, Marwick, Mitchell & Company ▪ Beech Craft Corporation.
Advertising/Public Relations: Mc Cann Erickson, Houston ▪ Ogilvy & Mather, Houston ▪ G.S.D & M, Austin ▪ Tracy-Locke, Dallas
Business Media: The International Herald Tribune, World-Wide ▪ The Times Newspapers of Great Britain, England ▪ Handelsblatt, Germany ▪ LE Nouvel Economiste, France ▪ Novedades/The Mexico News, Mexico ▪ Rydge’s Magazine, Pacific Rim ▪ Asian Business, Hong Kong.
ADDITIONAL EMPLOYMENT:
Co founder Gourmet World, Incorporated, Houston, Texas ▪ 1973 – 1985
Senior Vice President, Overseas Media Sales Limited, Houston, Texas ▪ 1979 – 1980
Senior Account Manager, Foster Advertising, Ltd., Montreal, Canada ▪ 1969 – 1972
Account Executive, Doyle Dane Bernbach, Inc., New York, New York ▪ 1967 – 1969
Traffic Manager / Assistant Account Executive, Rumrill-Hoyt, Inc., New York, New York ▪ 1965 to 1967
File Clerk/Senior Internal Print Production Manager and Purchasing Agent Sudler & Hennessey, Inc. / Young & Rubicam, New York, New York ▪ 1961 to 1965
Education:
EDUCATION:
Course work in communications, marketing and economics -- New York University
Course work in English. Mathematics, Creative business writing -- The State University of NY At Albany
Professional Advertising Agency Practitioner -- The Advertising Club of New York
Professional Print-Production specialist --The Production Club of NY
Certified Publishers Representative – National Association of Publishers Representatives
Affiliations:
PUBLIC SERVICE:
The American committee for U.N.I.C.E.F. Produced/directed annual fund raising drive and awareness campaign. In liaison with Richard Attenborough, Ben Kingsley and Rupert Murdock arranged for the motion picture GANDHI to premier in Texas. Coordinated state wide newspaper campaign Talk to Texas children. On request of United States, Department of State and on behalf of U.N.I.C.E.F. was requested to host heads of state and various dignitaries in Houston. Appointed Senior Adviser Southwestern U.S. Committee for fund raising, communications and foreign protocol. PROJECT ORBIS Member Board of Directors, Coordinator Special Communications and Public Relations projects. Special Assistant to L F. McCollum, Chairmen of the Board, Conoco Oil, founder of Project ORBIS
OUTSIDE ACTIVITIES:
Active and past member various professional clubs and organizations
American Association of Advertising Agencies ▪ New York Production Club ▪ Past Vice Chairman Inside Advertising Marketing Week ▪ The New York Advertising Club ▪ The Montreal Advertising Club ▪ Houston Advertising Federation ▪ The Houston Chamber of Commerce ▪ The Austin Chamber of Commerce ▪ The North Texas Commission ▪ National Association of Publishers Representatives ▪ Texas Culinary Academy / Le Cordon Bleu--Member Advisory Board
Skills:
Strategy Development & Execution: Define strategic business direction, market positioning and value proposition, pricing strategy and operating/financial model.
Strategy & Tactics Alignment: Focus organization and leadership to drive consistency in product management, marketing and field operation tactics. Implement corporate hedge programs through multiple disciplines; create/maintain separate profit centers.
Internal/External Image positioning: for Fortune 500, design/develop communication platforms where government deregulation or merger and acquisitions necessitate revision of Corporate model or position statement.
International Market Penetration: Market selection, product/consumer/cultural analysis and positioning, establishment of proper adaptation of corporate position statement. Define all import/export regulations. & requirements.
Implement Direction of all Corporate Communications: for optimization of sales, employee and consumer support.
Client Relationship Development: Cultivate, negotiate and maintain profitable, long-term customer relationships with CEO, VP and C-level executives.
Reference:
Available upon request.
Candidate Contact Information:
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