Experienced Graphic Designer Resume

Desired Industry: Graphics Design/Commercial Art	SpiderID: 22505
Desired Job Location: Jacksonville, Florida	Date Posted: 9/9/2008
Type of Position: Full-Time Permanent	Availability Date:
Desired Wage:
	U.S. Work Authorization: Yes
Job Level: Experienced with over 2 years experience	Willing to Travel: Yes, Less Than 25%
Highest Degree Attained: Bachelors	Willing to Relocate: No

Objective:
Become a contributing member of a creative team for a company that values resourceful, motivated and results oriented employees.

Experience:
Professional Experience

Florida Publishing Company
Sr. Graphic Designer, Art Director, Marketing Promotions
Responsible for creating and managing promotional advertising for The Florida Times–Union newspaper.
Generate readership and increase sales/circulation across product offerings to include newspaper, Website, magazines and
specialty publications (i.e. auto-reader, real
estate tables, military and foreign language publications).
Create effective sales tools to help increase sales/circulation across all products.
Manage the company’s brand through design of sales tools, advertising and promotional campaigns.
Manage two graphic artists in addition to daily work flows and deliverables.

Art Director, Public Affairs
Created advertising and promotional campaigns to generate readership and influence newspaper sales.
Charged with understanding the newspaper’s different markets or “cluster groups”; developed targeted campaigns to reach
them.
Responsible for the design of all advertising promoting newspaper content and/or editorial feature writers.
Liaison to agencies and corporations placing “not-for-profit” and “Grant” advertising in The Florida Times-Union newspaper.
Serve as the company’s “Gatekeeper” of filler bank ads, creating and removing ads to ensure relevant product promotion.
Served as “Branding Czar”; partnered with outside agencies to develop company brand and ensure it’s consistency across all
areas of the company.
Expanded brand campaign beyond agency advertising by taking format and applying it to all aspects of print advertising, from
filler ads to program ads to company
Christmas cards.
Member of Marketing “T.E.A.M.” – helped to coordinate and combine marketing strategies to centralize promotional efforts
through all areas of the newspaper (to include
circulation, retail and classified, promotions, and specialty publications); maximize business cost savings.

Circulation Promotions Manager
Developed and managed marketing materials for The Florida Times-Union and The Georgia Times-Union to increase newspaper
sales and strengthen market share.
Managed production of promotional and marketing materials (i.e. direct mail, inserts, brochures, rack cards, sales flyers).
Developed, produced and coordinated print and radio advertising.
Developed recognition programs for employees and independent contract carriers.
Managed circulation promotional items, premiums, and subscriber-retention items to ensure materials were available when
needed.
Developed trade show booths for circulation events.

Graphic Artist & Designer, Advertising
Created print advertising and other marketing materials to generate new revenue and sales for  The Florida Times-Union
newspaper.
Designed daily speculative ads for retail, classified and national accounts. Designed special section covers, billboards, point of
purchase advertising and product
illustration.
Liaison with internal partners; managed multiple projects in a time sensitive environment.

Free-Lance Experience

Proforma Access Marketing
Provide design, illustration and pre-production support. Areas include print, wearables and promotional products.

Outdoor Advertising
Designed and painted advertising for companies such as Pepsi-Cola Bottlers, Anchor Café,  The Coupon Book, WIVY–Coast 102.9
FM and WNFT-TV47.

Caricature Illustrations
Drew caricature illustrations; birthdays, anniversaries, special occasions

Education:
Bachelor's Degree in Visual Communications (Graphic Design)

Professional Development
Franklin Covey Training: Time Management and Organization
Completed PC courses at Florida Community College of Jacksonville
Completed single-cell animation workshop sponsored by Robin Shepherd Studios and The Jacksonville Art Museum
Fred Pryor Seminars: Management Problems of the Technical Person in a Leadership Role
Save Our Subscribers Course
Sales Presentation System

Skills:
Highly motivated and results-oriented professional with accomplishments in graphic design, brand management, marketing and
communications. Strengths include developing a creative idea from concept to completion, excellent written and oral communication
skills, proficiency in Adobe and Quark software and proven ability to work in a fast paced team environment while meeting deadlines
for multiple projects.

Additional Information:
Computers, Apple Power Macintosh G5 experience
Program proficiencies include Adobe Creative Suite 2, (InDesign, Photoshop, Illustrator, Acrobat) QuarkXPress.

Reference:
Available upon request.

Candidate Contact Information:

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