|
|
|
|
Vice President Corporate Marketing & Business Development Resume
|
| Desired Industry: Marketing |
SpiderID: 21345 |
| Desired Job Location: New York, New York |
Date Posted: 6/18/2008 |
| Type of Position: Full-Time Permanent |
Availability Date: Immediately |
| Desired Wage: Competitive |
|
|
U.S. Work Authorization: Yes |
| Job Level: Executive (President, VP, CEO) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: Yes |
Objective:
Gordon Howard
http://www.webprofile.info/ghoward/
Business Development / Corporate Marketing / Licensing / Brand Extension
Business development professional and specialist at leveraging brand equity and corporate attributes into profitable licensing businesses. Exemplary track record applying a licensing model to expand businesses into new industries, product categories and international markets.
Hands-on leader providing strategic planning, sales & marketing services to Fortune 500 companies supporting brand marketing and licensing initiatives. Highly effective use of owned technology, trademarks, products, services and other corporate attributes to build and maintain successful revenue-generating programs.
Achieving top and bottom-line performance by incorporating:
Vision to recognize fertile areas for growth and expansion.
Talent to develop unique and specific opportunities.
Experience to identify and bring together the key elements required for success.
Expertise to cultivate relationships, structure viable agreements and negotiate favorable contract terms.
Experience:
Key Corporate Relationships
UNITED STATES POSTAL SERVICE – WAL-MART –- OFFICE MAX –– WALGREEN' S –– YANKEE PUBLISHING -- DONZI -- RANDOM HOUSE -- AIRTREAM –– DONZI –– BROADWAY TELEVISION NETWORK –- UNITED AIRLINES --GLORIA VANDERBILT –– K MART –– COUNTY SEAT –– HEARST MAGAZINES –– dUPONT REGISTRY -- AVON -- NATIONAL SAFETY COUNCIL -- GAYLORD ENTERTAINMENT –– SIMON & SCHUSTER –– TIGER ELECTRONICS -- INTELLIGENT FIRST AID –– ANNE KLEIN & COMPANY –– LORD & TAYLOR –– SAVE THE CHILDREN
Professional Experience:
GH Licensing & Company (Formerly International Licensing Management, Inc.) 1988 – Present
Successful licensing and brand management firm with Fortune 500 clients serving a wide variety of industries.
President
Driving corporate growth by innovative creation and execution of licensing and branding initiatives, trademarks, products, services, and corporate attributes within client corporation infrastructure. Identify areas for development, specific opportunities and acquire compatible licensees and marketing partners. Manage complete marketing support, sales and distribution channels for maxim program effectiveness. Ensure licensee retention, promotional and sponsorship partners. Maintain reporting, revenue collection, distribution, financial control and P&L management.
United States Postal Service, Washington, DC:
Built $60 million in-house consumer products division by transforming under performing USPS licensing business. Created national retail presence with distribution in 15,000 retail outlets and successfully gained market share from 3M Scotch brand.
Designed, managed, introduced and branded a 50SKU product line for the USPS MAIL, SHIP, and MOVE. USPS then became a viable consumer products organization and increased their ranking and reputation in technology, mail security, and product performance.
Developed channel marketing strategy with specific offerings, presented to senior retail executives, and forged retail partners gaining distribution in each class of trade. Managed chain-wide sales and marketing initiatives with Kmart, Home Depot, and Big Lots followed by roll-outs at Office Max, Costco, Wal-Mart, and Walgreen’s.
Caesars Palace, Las Vegas, NV:
$70 million generated in branded product sales in untapped retail channels of distribution where Caesars had little if any brand visibility - yielding significant bottom line royalty profits.
Promoted brand and image awareness reinforcing Caesars reputation as unrivaled in luxury resort accommodations, casino gaming, and sports.
The Old Farmer’s Almanac / Yankee Publishing, Inc., Dublin, NH:
Revitalized troubled publication losing market share, dominance, and identity.
Forged relationship with Dallas based retailer County Seat which established Old Farmers Almanac General Stores in Dallas, Indianapolis, and Minnesota’s world famous Mall of America.
$10 Million negotiated in guaranteed royalty agreement.
United Artists Theater Circuit, Parker, CO:
Created in-theatre marketing program to attract third party corporate partners.
Developed on-screen advertising, lobby monitor / signage, popcorn tub promotional offers, sponsored movies, sweepstakes, contests, VIP movie tickets, event specific targeted programs, and employee seminars.
Save The Children, Westport, CT:
Devised and Implemented comprehensive program, achieving unparalleled success in brand recognition, visibility, and revenue in the non-profit sector.
1.8 million annual royalties revenue stream.
Achieved record levels in corporate sponsorships and donations.
Gaylord Entertainment / Grand Ole Opry, Nashville, TN:
Designed branding campaign generating seven figures in royalties - providing valuable marketing support to re-engineer Opry brand to identify with today’s country music explosion and Gaylord’s market dominance.
Forged partnerships in categories that would bridge the generation gap between current and desired fan base.
Created cross-promotional campaigns with GEC family (Opryland Hotel, Park, CMT, TNN, and Wild Horse Saloon) to reinforce Opry’s center stage position and image as America’s birthplace of Country Music.
Equity Management, Inc., San Diego, CA:
Lucrative opportunities created in brand extension categories for GM brands and Wells Fargo corporate mark: Saab and Saturn Motor Scooters, Corvette Powerboats Wells Fargo Safes, Security Cameras & Monitors, Cadillac Apparel and Fashion Optics.
Broadway Television Network, New York, NY:
Designed one of the first successful models for marketing, licensing, and merchandising pay-per-view events beginning months prior to live telecast through sequential distribution.
Established and implemented licensing, sponsorship, and merchandising campaigns for Duke Ellington’s “Sophisticated Ladies”, “The Who Final Concert”, “3 Devo”, and numerous sports events.
Previous Positions:
Vice President, International Licensing Associates, New York, NY
Director of Advertising & Promotions, Helena Rubinstein, Division, Colgate Palmolive, Mexico / France
Education:
Education / Training:
Bachelor of Science in Economics, Vassar College, Poughkeepsie, NY
International Executive Management, Colgate Palmolive, Mexico City, Mexico / Paris, France
Affiliations:
Professional Affiliations and Activities:
Planning Committee, International Trademark Association
Member, Licensing & Merchandising Association
Skills:
Core Competencies:
Corporate Marketing/ Identity
New Business Development
Strategic Alliances
Channel Sales & Marketing
Product Licensing
Brand Management
Contract Negotiations Program Management, Budget [P&L]
Additional Information:
Presentations:
“New Business & Brand Development,“ United States Postal Service Consumer Products Division, USPS Headquarters, Washington, DC, 2005
”One Company Philosophy,“ Gaylord Entertainment Company, 2000
“GM Brand Extension" (Saab & Saturn Motor Scooters), 2003
“An Owned Identity" – (Texas,The Brand), State Department of Commerce, Tourism Division, Austin, Texas, 2000
Featured:
New York Times, Business Day ~ Wall Street Journal, Marketing Report ~ Advertising Age ~ Brand Week - Retail News ~ Hardware News ~ USA Today ~ Today Show ~ Woman’s Wear Daily - All Licensing Industry Trades
http://www.webprofile.info/ghoward/
Reference:
Available upon request:
http://www.webprofile.info/ghoward/
Candidate Contact Information:
This candidate has chosen not to make contact information available on this page.
Click "Contact Candidate" to send this candidate a response. |
|
|
|
|
|