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| Desired Industry: Advertising |
SpiderID: 21268 |
| Desired Job Location: Atlanta, Georgia |
Date Posted: 6/11/2008 |
| Type of Position: Full-Time Permanent |
Availability Date: |
| Desired Wage: |
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U.S. Work Authorization: |
| Job Level: Executive (President, VP, CEO) |
Willing to Travel: |
| Highest Degree Attained: |
Willing to Relocate: |
Experience:
Fred Larson
4032 Mount Vernon Drive
Woodstock, Georgia 30189
Phone: 678.231.7067
Email: larson_fred@msn.com
Objective: General Manager or sales leader with an organization that is growth oriented, financially stable, and searching for a leader. Also to create a positive work environment allowing all managers and employees to believe in short and long term company goals.
Signs Graphics Printing (SGP) January 2007-present
Sales Manager
SGP is a national wide format POP screen and digital printer in Georgia servicing print and distribution customers.
• Managed National Sales Force
• Managed Home Depot account
• Identified new strategic markets
• Sold and manage a 1-5 million dollar account at a high level
Hi-Tech Imaging July 2005-January 2007
National Sales Manager
Hi-Tech Imaging is a national printing company dedicated to providing printing and distribution services to fortune 1000 companies.
• Implemented team concept in customer service department allowing for improved continuity in work flow
• Determined need for outsourcing of ancillary products to strengthen customer relations
• Identified new strategic markets within the Healthcare industry
• Lead sales force calling on Vice President Level or higher for custom print and distribution projects within the Healthcare industry
• Currently work with many HMO and PPO organizations on large-scale time sensitive
• Print projects
PMA -Atlanta, GA August 2002-June 2005
General Sales Manager
PMA (Print Management Associates) was a national printing and packaging commercial company dedicated to providing printing, packaging and distribution services to fortune 1000 companies.
• Created and executed a strategic three year plan ensuring growth and limiting cost of sale and production
• Hired national sales force to sell strategic products in the Healthcare market
• Identified new strategic markets within the Healthcare industry
• Sold $3 million in Healthcare related services and managed 4 salespeople who exceeded their quota by more than 40% in various markets
• Executed team concept within customer service structure allowing for more efficient work flow
• Assessed the need for software upgrade in estimating and scheduling
• Implemented software upgrade
Prism Database Publishing-Atlanta, GA 1994-2002
General Manager
Prism is a publisher/print provider to the Health Care industry. They provide content management, full print services, editing and all pre-press functions in addition to matching advertisers to the directories (pharmaceutical companies primarily) and add editorial wellness information. There is a writer on staff and established relationships have been developed with publication printers.
• Managed day-to-day operations of sales, customer service, and employee relations
• Worked with Customer Service Manager, Advertising Sales Manager, and IT Manager to determine future growth opportunities
• Negotiated all vendor contracts and built relationships with outside vendors to ensure long term market place stability
• Created and executed long term strategic plan for market strength
• Created positive working environment by implementing incentive programs for each department
• Sold and maintained existing customer base of $6 million by approaching top- level decision makers; usually the VP Marketing or above
• Outsource printing projects with vendors.
• Responsibilities included Profit & Loss, along with maximizing gross profits
• Managed National Sales Force, increased revenue 50% per year
• Clientele included major managed care organizations
Moore Data Management Services Division-Atlanta, GA 1985-1994
Regional Sales Representative
Moore Data Management Services is a $200 million printing and publishing division
of Moore Business Forms and Systems, a $3.5 billion provider of commercial print
Services to a worldwide audience.
• From 0 volume, achieved $400,000 new revenue in virgin territory during first year
• Named Rookie of the Year in 1985
• Life time Achievement Club member
• Reached quota seven times
• Sales Team Leader (1989-1994); supervised and trained 4 sales representatives to sell long term government contracts
• In 1987, sold Top 5 national healthcare account
EDUCATION
State University of New York, Buffalo, NY 1980-1984. Major studies were in Business Administration. Former college football player. Played the quarterback position and have enjoyed the leadership role in all involved activities.
AMA sales and management courses
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