Marketing Product Development Resume

Desired Industry: Marketing	SpiderID: 21137
Desired Job Location: Atlanta, Georgia	Date Posted: 5/28/2008
Type of Position: Full-Time Permanent	Availability Date:
Desired Wage:
	U.S. Work Authorization: Yes
Job Level: Management (Manager, Director)	Willing to Travel:
Highest Degree Attained:	Willing to Relocate: Yes

Objective:
Accomplished marketing professional with record of creating comprehensive marketing strategy, building brand, researching, designing and launching new products, and executing financially-effective "go-to-market" programs. Experience creating and implementing channel and direct marketing processes and programs to support revenue growth. Communicator, leader and skilled facilitator of collaborative team accomplishments. Areas of expertise include:
• Product Development
• Brand Management
• Contract / Price Negotiation
• Revenue Management
• Advertising and Promotions
• Lifecycle Management
• Planning
• Market Segmentation and Forecasting

Experience:
FleetCor Technologies 2006 - Present
FleetCor is a provider of branded credit cards for businesses and is the world's largest fleet card processor
Director, MasterCard Product Management and Marketing
Manage multiple B2B MasterCard commercial payment solutions. Broad scope of responsibilities include; P&L accountability, business development, strategic planning, marketing, pricing and training. Oversee all marketing channels including online, direct mail, and sales marketing.
• Grew portfolio from $180 million to $497 million in spend, while maintaining attrition in the single digits.
• Successfully branded and launched the Universal FleetCard MasterCard to the Small Business market segment.
• Responsible for developing a co-branded program offering fleet controls and fuel reporting that are integrated with GPS reporting. Program is marketed to businesses who require GPS units to manage their fleets and fuel expenses.
• Launched a new acquisition strategy combining direct mail with the inside sales channel resulting in over a 1.5% response rate and projected $1.5M in revenue.

CompuCredit Corporation 2005 - 2006
CompuCredit is a leading provider of financial services to consumers underserved by traditional financial institutions
Product Manager
Managed the Purpose Advantage portfolio of consumer credit products. Developed retail and mass market bank model financial products, including Association (i.e. MasterCard, DISCOVER, NYCE, Cirrus, STAR) branded prepaid debit card, unsecured credit card and online credit programs, segmented towards prime, sub-prime and/or unbanked consumers. Successfully launched a co-branded Bi-Lo debit card in select markets. Oversaw end-to-end product management to ensure financial targets are being met. Worked closely with Credit, Risk, Marketing, Operations and Sales to ensure successful launch of each product.

Delta Air Lines, Inc. 1999 - 2005
Delta Air Lines is the second largest U.S. commercial airline
Product Development, Onboard Program Manager (2003 – Jan. 2005)
Researched, developed, tested, launched and promoted innovative product and service concepts, including private label, consumer packaged goods (CPG), and merchandise to increase satisfaction among targeted customer segments. Utilized customer research, competitive trends, and economic forecasts to create product plans. Managed end-to-end product lifecycle by leading cross-functional teams through the development process.
• Led $40 million program to sell food, beverages, and merchandise for Delta and Delta’s low-fare subsidiary, Song. Identified markets, product-lines, brands, set price points, and established operating procedures for program.
• Launched private label CPG food brand Savorings, including both perishable and shelf stable product-lines.
• Developed strategic partnerships with high value brands including Atlanta Bread Company and Java City. Promoted partnerships and Savorings through events, direct mail, advertising, and online channels.
• Managed $8 million marketing budget allocated for website, advertising, direct mail and collateral. Selected creative vendors including photographers, stylists, and printers for programs.

Delta Air Lines, Inc.
Domestic Brand Project Manager (2000 – 2003)
Managed Delta brand and products for entire U.S. network.
• Identified and implemented customer transparent modifications resulting in $180 million in savings associated with catering-related products and process changes.
• Created strategic product plans to increase customer satisfaction based on economic conditions, research, competitive landscape, and customer trends. Identified product gaps and opportunities for the product offering onboard domestic flights.

Delta Air Lines, Inc.
Delta Express, Consumer Marketing Senior Analyst (1999 – 2000)
Managed Delta Express brand to strengthen brand equity and add customer value throughout market segment.
• Generated $2 million in non-transportation revenue through the development and implementation of customer products and promotions with partners including Cartoon Network, Beauty.com, Snapfish.com, and Coca Cola.
• Developed co-branding and promotional partnership with Cartoon Network. Relationship built on the launch of exclusive aircraft exterior design featuring the Power Puff Girls.

US Airways, Inc. 1997 - 1999
Marketing Planning and Development Senior Analyst (1998 – 1999)
Developed Marketing communication strategies and editorial direction based on data analysis, market trends, and budget. Authored short and long-term strategic marketing plans to achieve corporate goals.
• Developed and implemented successful marketing campaign positioning US Airways as “Washington D.C.’s Hometown Airline” with a budget in excess of $3 million.
• Managed consistency of corporate marketing messages and full exploitation of both internal and external
communication channels including; print, radio, direct mail, and online media options. Set tactical direction for all communication channels, promotions, and partnerships. Authored all advertising briefs.
• Identified and developed relevant co-sponsorship opportunities and managed corporate charity relationships with Save the Children and Make-A-Wish Foundation.

US Airways, Inc.
Revenue Management Analyst (1997 – 1998)
Created plans that effectively balanced revenue maximization against the cost of stock-outs and inventory shortages.
• Grew northeast markets from $8 million to over $11 million in monthly revenue. Forecasted, analyzed, and implemented inventory management strategies with the goal of revenue maximization.
• Measured the impact and effectiveness of market-level initiatives as they related to demand patterns and industry performance.

Cushman & Wakefield 1997
Market Research Analyst
Analyzed and reported on Industrial Property trends within the Mid-Atlantic region for internal and external clients.

Bristol Meyers Squibb 1996
Pharmaceutical Sales Representative
Promoted and effectively applied strategic account selling and management processes through organizing and communicating information on BMS products, building customer confidence and receptivity, developing rapport, and maintaining personal relationships with physicians in private practice, medical group practices, and hospitals, office staff, and others in the customer influence network.

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