Marketing Manager or Director Resume

Desired Industry: Marketing	SpiderID: 21108
Desired Job Location: Toronto, Ontario	Date Posted: 5/26/2008
Type of Position: Full-Time Permanent	Availability Date: immediately
Desired Wage: 95000
	U.S. Work Authorization: No
Job Level: Management (Manager, Director)	Willing to Travel:
Highest Degree Attained: Bachelors	Willing to Relocate: No

Objective:

Objective/Profile

• A seasoned marketing professional with extensive experience and success in all areas of consumer marketing including strategic planning, development and execution in retail, broadcast and consumer packaged goods industries.

• Expertise in direct marketing communications, loyalty and retention campaigns, advertising, promotions, public relations and consumer catalogues across multi channels on air, in print and online.

• A results oriented marketer with strong analytical skills and experience in database analysis, customer segmentation, predictive modeling, customer research and ROI campaign analysis

Experience:
Most recent positions include:

Marketing Manager 1995 - 2008
The Shopping Channel (Division of Rogers Media Inc.)
Electronic retailer on TV and Online with a retail storefront in Toronto

Responsible for planning, development and execution of marketing communications and customer database analytics for The Shopping Channel (TSC). Reported to the V.P. Marketing and managed the Marketing department.

• Championed the development of a CRM strategy for TSC, which included the launch of a New customer welcome program, and Best customer retention programs. All were planned with specific ROI & retention objectives, test/control cells and executed via targeted direct mail monthly print mailings with purchase incentives, and exclusive web landing page communications.

• The New customer program continually showed positive ROI. The Best customer program helped generate an improved retention rate from the launch of monthly newsletter mailings, periodic reward/recognition mailings, increased promotional support and an increased quantity of product-specific direct mail campaigns.

• Led the development and execution of TSC’s national advertising campaigns that each year included magazines, newspapers, radio, TV & online vehicles, using both external agencies and internal resources.

• Developed a variety of consumer promotions communicated via print, TV and web, and often included Rogers and other 3rd party partners.

• Led the launch and complete production of the company’s first consumer seasonal catalogue in ’98. Creative design defined the company’s overall brand personality and was also applied on TV and online. Managed the overall annual production process including content planning, collaborating with Merchandising, staff hiring, photography, copywriting, final art, mailing list selection and post ROI analysis.

• Grew and evolved the catalogue program each year and increased catalogue sales with increased distribution, increased page count, and adjusting product content and page layouts. Implemented ROI analysis and improved ROI with more targeted list selections, increased vendor coop, and increased the # products/page while still maintaining an appealing creative design.

• Provided ongoing marketing intelligence to the Merchandising Group and TSC Management for developing key marketing and merchandising strategies (including customer database segmentation, U & A studies, predictive modeling, focus group research, direct marketing program ROI post-analyses).

• Prepared regular product sales/customer analyses that assisted the Merchants with their product and promotional strategies. Prepared analyses of product specific direct mail campaigns which led to a strong increase in co-op support.

National Marketing Manager 1992 - 1995
Rogers Cable Advertising (Division of Rogers Communications Inc.)

Responsible for planning, development and execution of marketing plans and sales force presentation materials for the “still-frame information channels”. Created the first marketing plan for the division and launched new ad campaigns for the main channel, “HomePlus, the Real Estate Channel” in transit, radio & TV, the success of which led to a transfer to The Shopping Channel.

Product Manager -
Frozen Confections 1989 - 1992
Ault Foods (Frozen Confections now owned by Nestle Canada)

Product Manager -
Frozen Entrees 1988 - 1989
Campbell Soup Company, Toronto Ontario

Product Manager -
Christie Cookie Brands 1985 - 1988
Nabisco Brands Ltd (now owned by Kraft Canada)

Further details available upon request.

Education:
Honors B.A. in Business Administration, Richard Ivey School of Business,
University of Western Ontario, 1980

Skills:
Strategic marketing planning, program development & execution

Research and anlysis, including post program ROI analysis, customer data analytics & segmentation, focus groups and U&A consumer research studies

Direct Marketing - customer retention programs, full progrm development and execution

Catalogue development and execution

Advertising and promotions planning and development

Budget planning and maintenance

Presentation skills for presentating marketing plan highlights, research findings, customer/vendor sales and trends analyses, post program analyses

Staff training and direction

Reference:
PERSONAL INTERESTS

Sports enthusiast of many sports including snow skiing (CSIA Level ll Instructor & manager of kids race team), tennis, running, mountain biking, swimming

Candidate Contact Information:

Name: Vicki Nullmeyer
Street:	Phone: (416) 294-9346
City: Toronto	Fax: -
State: Ontario
Zip: M5M1J6
Web Site: