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Sr. Level Product Management/Marketing Position Resume
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| Desired Industry: Marketing |
SpiderID: 20871 |
| Desired Job Location: Emeryville, California |
Date Posted: 5/6/2008 |
| Type of Position: Full-Time Permanent |
Availability Date: June 1, 2008 |
| Desired Wage: 135,000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: |
Willing to Relocate: Undecided |
Objective:
To secure a position within an industry, where my more than 15+ years of Product Management/Marketing experience can be utilized.
Email mcanada@aol.com
MARKETING & PRODUCT MANAGEMENT PROFESSIONAL
Product Development / Product Planning & Management / Product Road Maps / Product Launch
Market Strategy / Business Development / Multi-Channel Sales / Strategic Partnerships & Alliances
Experience:
Mobile Digital Media, Milpitas, Ca (Start-up) Mar '07- Jun '07
Sr Mgr, Product Management
Recruited to build a business model for a software company responsible for Mobile Content for Smarphones and PDA devices. Responsibility includes product development, launch and production phases which included strategy, market research, competitive analysis, product road maps, pricing, feature/function definition, beta program management, channel distribution, forecast development, product revenues, design, packaging, and total life cycle management.
MARJUS MARKETING, Emeryville, CA 2002- 2007
Consultant
Provided executive leadership and expertise to clients in the technology and medical industry in the area of marketing, product planning, development, multi-channel distribution, strategy and execution. Managed client projects from initial contact, consultation, needs analysis, planning and delivery.
GEMPLUS CORP., Redwood Shores, CA 2000-2001
Director Marketing & Product Management (OEM, Partner Alliances & Biz Development)
Recruited to build a business model for PC Security Smart Card suite of products and accompanying Enterprise Security Software for targeted OEM’s. Responsible for all marketing activities related to product development, launch and production phases which included strategy, market research, competitive analysis, product road maps, pricing, feature/function definition, beta program management, channel distribution, forecast development, product revenues, design, packaging, press/analyst tours and total life cycle management.
Led development effort to maintain and secure new partnerships with Citrix Systems, Dell Computer, HP, and IBM.
ACUTE NETWORK TECHNOLOGIES, INC., Milpitas, CA (Start-Up) 1999-2000
Director Sales & Marketing (Windows Based Terminals/Network Computers)
Recruited to launch the start-up of a new business unit for a technology provider of Windows based terminals, network server appliances and Mil-spec high-end monitors. Given full autonomy and P&L responsibility for building the sales channel, establishing marketing plans and establishing a competitive presence. Established a significant and sustainable market presence and delivered revenues in excess of projections by 25%.
HITACHI PC CORP., Milpitas, CA 1997-1998
Group Product Manager (Notebook Computers, Accessories, Peripherals & Online Sales Tools)
Recruited to lead product team and deliver Computer Notebook, Accessories and Peripheral products into the market. Managed cross functional teams to effectively develop, communicate and deliver final Product Line strategy, pricing, and messaging (Sales, Advertising, PR, MARCOMM, and Senior Management). Full P&L, ROI and life cycle management process responsibility. Utilized typical cradle to grave processes thru EOL.
Developed the MRD/Business plan to launch and support the first 2 ½ pound full feature personal computer that resulted in annual revenue sales in excess of $2 million in the first year.
Implemented E-Commerce Online sales of all Notebook Computers, Accessories and Peripheral products within 60 days of program inception that generated a multi-million dollar revenue stream.
Apple Computer, Cupertino, CA 1995-1997
Sr. Manager Product Marketing & Management (PowerBook, Desktop Systems)
Recruited to introduce a family of cross-platform products into the worldwide market (Computers capable of running MAC/Windows Operating Systems concurrently (Pentium processor on board). Defined MRD/Business plan for the introduction of high-end PowerBooks and Cross Platform product family utilizing ANPP. Managed all Advertising and PR campaigns, forecasting, and sales kits. Participated and led POS/POP programs, Apples Developer Conference, pricing committees, and weekly launch reviews.
Developed and managed MARCOMM plan, conducted press briefings, trade show participation, customer visits, road shows, and product training programs.
Developed marketing and sales launch plans for unique product families and led engineering Hardware and Software teams through product development. Provided competitive benchmark analysis for x86 products. Set parameters and pricing for WW Beta Programs and entire product line.
Cross Platform Product Family Received "Best of Show Award" for New Product Category (Spring Comdex, 96) Incremental sales were in excess of $100 million.
ZENITH DATA SYSTEMS, Buffalo Grove, IL 1994-1995
Senior Product Line Manager, World-Wide Products (Desktops & Accessories)
Recruited to develop suitable product line for launch into the distribution channel (product consisted of both 486 and Pentium class products and the flagship product line). Realigned product offering and increased sales through distribution to enhance competitive product position and accelerate revenue performance.
MOUNTAINGATE DATA SYSTEMS, INC. (DIVISION OF LOCKHEED), Orange, CA 1992-1994
Product Line Manager ( Storage Products)
Recruited to establish marketing plan to launch new product into non-aerospace and non-governmental marketplace. Developed marketing plans, published product positions and competitive analysis, directed cost pricing and cost reductions, selected Trade shows for product introductions, managed sales training, Advertising and PR activities.
TOSHIBA AMERICA, Irvine, CA 1985-1992
Product Manager (Computers Accessories & Peripherals)
Directed multiple product launch activities and total life cycle management for over 100+ mobile, accessories and peripheral products. Responsibilities included market/competitive research and analysis, product introductions, positioning, pricing, cost reductions, documentation, packaging, advertising, promotional and EOL activities. Grew sales to over $80 million annually within four years.
Developed comprehensive marketing programs and collateral materials for accessory/peripherals product line, which dramatically increased visibility and sales of accessory/peripheral and portable products, which added value to entire product families.
Pioneered innovative marketing program, sales promotions and targeted value add propositions to allow third party Software/Hardware developers to effectively communicate product message. Revenue generated exceeded 50% of the total advertising and promotion budget for the division.
Established strategic relationship with third party manufacturers to enhance profitability of product line
Education:
Loop College
Chicago, Illinois
Liberal Arts Major
Skills:
Global professional with 15+ years experience in product development, planning and management. Combined expertise in leading-edge technologies and multi-channel sales with strong general management, P&L and operations experience. Significant experience in new product launch using cradle-to-grave and total life cycle management methodologies. Strengths include initiating successful business partnerships, customer relationship management, proposal development and contract negotiations. Experience includes international travel to Asia, Europe and Canada and exceeding fulfillment requirements for Corporate, Retail, Consumer, Healthcare, SOHO, Financial Services, Education, and other market segments for global introductions. Product experience includes Apple Computer, Hitachi PC, Zenith Data Systems and Toshiba America.
Responsible for generating in excess of $20-200 million in annual revenues for Accessory, Peripheral and Personal Computer product Lines to targeted companies.
Led Developments efforts to achieve $12-200 million in annual revenues for Notebook Computers, Desktop Systems, Smart Cards, Network Computers, Accessories, Peripherals, Software, and Storage products.
Additional Information:
ZENITH DATA SYSTEMS, Buffalo Grove, IL 1994-1995
Senior Product Line Manager, World-Wide Products (Desktops & Accessories)
Recruited to develop suitable product line for launch into the distribution channel (product consisted of both 486 and Pentium class products and the flagship product line). Realigned product offering and increased sales through distribution to enhance competitive product position and accelerate revenue performance.
Managed development process, product planning, forecasting, pricing and market requirement specifications. Led all product management functions that included Advertising, PR, Trade Shows, Product Roll Outs, MARCOMM, Product Collateral and Technical writing of all user documentation.
Defined new product concepts with engineering development team (e.g. Taiwanese and US engineers). Developed MRD/Business plans. Traveled to Asia to solidify manufacturing capabilities and engineering guidance. Led all aspects of new product launch and introduction that included Beta Sites.
MOUNTAINGATE DATA SYSTEMS, INC. (DIVISION OF LOCKHEED), Orange, CA 1992-1994
Product Line Manager (Accessories & Storage Products)
Recruited to establish marketing plan to launch new product into non-aerospace and non-governmental marketplace. Developed marketing plans, published product positions and competitive analysis, directed cost pricing and cost reductions, selected Trade shows for product introductions, managed sales training, Advertising and PR activities.
TOSHIBA AMERICA, Irvine, CA 1985-1992
Product Manager (Accessories & Peripherals) 1987-1992
Operations Analyst 1985 -1987
Directed multiple product launch activities and total life cycle management for over 100+ mobile, accessories and peripheral products. Responsibilities included market/competitive research and analysis, product introductions, positioning, pricing, cost reductions, documentation, packaging, advertising, promotional and EOL activities. Grew sales to over $80 million annually within four years.
Developed comprehensive marketing programs and collateral materials for accessory/peripherals product line, which dramatically increased visibility and sales of accessory/peripheral and portable products, which added value to entire product families.
Pioneered innovative marketing program, sales promotions and targeted value add propositions to allow third party Software/Hardware developers to effectively communicate product message. Revenue generated exceeded 50% of the total advertising and promotion budget for the division.
Established strategic relationship with third party manufacturers to enhance profitability of product line
Designed a forecasting systems to drive the product requirement planning functions and end of life programs for older products.
Using inventory-planning methods determined and analyzed product demand, stocking levels, inventory variances and supply cycles. Reconciled inventory flow to determine variances between physical, computer systems and general ledger inventories.
Candidate Contact Information:
| Name: markeeta canada |
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| Street: - |
Phone: 51098505050 |
| City: emeryville |
Fax: - |
| State: California |
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| Zip: 94608 |
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| Web Site: |
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