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Senior Product Manager / Marketing Manager Resume
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| Desired Industry: Marketing |
SpiderID: 20427 |
| Desired Job Location: charlotte, North Carolina |
Date Posted: 3/26/2008 |
| Type of Position: Full-Time Permanent |
Availability Date: Immediate |
| Desired Wage: 110,000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: Masters |
Willing to Relocate: No |
Objective:
To secure a senior-level product manager or
marketing manager position for a forward-thinking
company
SUMMARY
Marketing and merchandising experience in
mass, superstore, home center and commercial
catalog channels
8+ years of solid product management, project
management and product development experience
Developed, coordinated and implemented product
launches
Strong problem solving, brand integration and
SKU consolidation skills
Knowledge of office products, lamps, paint
applicators and home decor product lines
Strong background in injection-molded consumer
goods
Capable of leading cross functional New Product
Development teams
Expertise includes driving multiple new product
projects to completion within strict timelines
P&L responsibility
Proven ability to provide innovative new-to-the-
world products to provide a sustainable competitive
advantage
Ability to revive existing product lines and identify
new products for future company growth
Proven ability to manage budget, grow margins
and explore cost reduction opportunities
Strong analytical skills in POS analysis,
competitive analysis and GAP Analysis
Experience:
NEWELL RUBBERMAID (Shur-Line), Huntersville, NC
Senior Product Manager: Roller Covers 3/2006 -
1/2008
Responsible for product management,
development and strategy for largest product
category
Led new product development for mass market,
home center and hardware channels
Developed and launched successful Teflonฎ
roller cover lines at Home Depot and Lowes
Grew Teflonฎ roller cover net sales by 25% (2007
vs. 2006)
Invented consumer-validated patent pending
roller product
Led development of 2 Teflonฎ roller cover lines
and 2 Teflonฎ paint brush lines
Teflonฎ roller cover won 2007 Good
Housekeeping Good Buy Award for simplifying
consumers' lives
Assigned to re-launch company website with a
consumer-centric and product focus
Led SKU consolidation efforts to reduce active sku
count by 25%
Led weekly cross functional new product team
meetings to keep team on task
Focused on keeping category Excess & Obsolete
below 10% of category net sales
Brainstormed with operations and channel to
implement viable cost reduction opportunities
Worked with domestic factory to keep production
maximized
Presented monthly new product updates and
category performance summaries to senior staff
Newell Rubbermaid (Shur-Line) St. Francis, WI
Product Manager: Retail DIY (Paint Brushes, Roller
Covers, Frames, Trays & Traysets) 7/2005-3/2006
Responsible for $70 million product categories
Led new product development for new mass,
home center and hardware channels
Worked with cross-functional teams to identify
productivity improvements
Worked with R&D, Purchasing, Channel and
Marketing Communications during product
development process
Led team through concept, research, development
and launch of new Twist n Reach Frame
Launched new Twist N Reach Frame with higher
margins than frame it was replacing
Led team through concept, research, development
and launch of award-winning Teflonฎ coated metal
paint tray
Provided monthly project updates to executive
staff
Worked with Marketing Communications to create
packaging graphics and sell sheets
Responsible for SKU rationalization, tracking
competitors and market trends
Identified new concepts, market gaps and market
potential for new products
Conducted consumer research to uncover, test
and validate new concepts
LAMPLIGHT FARMS (Division of WC Bradley
Corporation) Menomonee Falls, WI
Product Manager: Indoor Natural Flame Lighting
1/2003-12/2004
Led new product development and management
functions of $20 million product category
Nominated and participated in Strategic Input
Team to examine Excess & Obsolete Inventory issue
Worked with operations, global sourcing and
manufacturing to guarantee flawless product
launches
Worked with PR firm to build brand equity and
awareness of product line
Initiated, tracked, and managed all projects from
concept to launch
Worked with channel managers and sales team to
develop optimal products for customer mix
Tracked home decor, fashion, fragrance and
competitor trends
Coordinated all spec and cost information for
accurate bills of materials
Newell Rubbermaid (Eldon) - Madison, WI
10/1998-6/2002
Consumer Segment Manager: Medical Market &
Home Organization 1/2002-6/2002
Performed segment exploration and market
analysis of medical market
Knowledge of HIPAA regulations and compliance
concerning privacy of patient records
Led observational research and concept ideation
of medical market project
Tracked trends in home organization across all
channel
Product Manager: Wall Files/Literature
Holders/Cubicle Accessories 8/2000-1/2002
Responsible for combined $28 million product
categories and 150 SKUS
Generated product ideas, product plans, product
strategy, pricing, business plans and budgets
Revived declining high-end wall file market with
the ideation and development of the Ultra Hot File
Managed new product projects from concept to
product introduction within strict deadlines
Tracked trends and monitored competition to
maintain optimal product mix
Spearheaded brand integration and SKU
consolidation of Tenex (acquired company) product
lines
Led re-packaging efforts for assigned product
lines due to company name change and re-
branding efforts
Coordinated and analyzed market research for
category for new product development purposes
Recommended adds/drops to channel team and
sales force for mass, superstore and catalog
customers
Delivered product presentations to sales,
customer service, key buyers and executive staff
Coordinated effective packaging and sell sheets
for new products
Ensured accuracy of specs, price lists, product
catalogs and generating product drop lists
Associate Product Manager: Desktop Accessories
10/1999-7/2000
Shared product development and line
maintenance functions for desktop category
Focused on line maintenance and new product
introductions for mass market accounts
Tracked color and general market trends for
application in desktop products
Led cross-functional team to develop new
injection-molded desktop line
Helped maintain margins and rationalize SKU
count
Coordinated and analyzed major market research
project for desktop category
Merchandising Specialist: File Storage/School
Boxes/Specialty Products 10/1998-9/1999
Channel specialist for Wal-Mart
Analyzed POS data for first-tier mass retail and
superstore accounts to determine optimal product
mix
Conducted ongoing competitive analysis and
store assortment matrix for office storage products
ANCHOR FOOD PRODUCTS, INC. - Appleton, WI
10/1997-10/1998
Traffic Coordinator: Outbound Freight
PAUL GUGGENHEIM & ASSOCIATES, Northbrook, IL
5/1994-5/1995
Office Assistant
Education:
Post Graduate Work - UW-Whitewater - Spring
2005
Courses: Internet Marketing, Advertising &
Promotions Management, Product Innovation &
Pricing GPA 4.0
Master of Business Administration - University of
Wisconsin-Whitewater - Whitewater, WI 5/1995-
5/1999
Marketing GPA 3.5 / Production/Operations
Management GPA 4.0
Bachelor of Arts Business - Lake Forest College -
Lake Forest, IL - 5/1994
Design & Drafting Classes (CAD) GPA 4.0 Fall
2002 - MATC
Direct Marketing Seminar for Graduate Students
(Conducted by the Direct Marketing Educational
Foundation)
New York City, NY - 2/1997 (One of 20 graduate
students selected nationally)
Certified Transportation Broker (Transportation
Intermediaries Association) - 3/1998
Affiliations:
American Marketing Association
Lexington Who's Who of Executives and Professionals
Skills:
MS Office, AutoCad
Candidate Contact Information:
| Name: (private) |
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| Street: - |
Phone: - |
| City: Huntersville |
Fax: - |
| State: North Carolina |
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