Marketing Director/Director of Communications Resume

Desired Industry: Advertising	SpiderID: 19987
Desired Job Location: Portland, Oregon	Date Posted: 3/13/2008
Type of Position: Full-Time Permanent	Availability Date: Immediately
Desired Wage: 80000
	U.S. Work Authorization: Yes
Job Level: Management (Manager, Director)	Willing to Travel: Yes, 25-50%
Highest Degree Attained: Bachelors	Willing to Relocate: No

Objective:
Summary of Qualifications:

DIRECTOR OF MARKETING

•16 years of integrated marketing experience managing a diverse range of national clients in retail, non-profit, and business-to-business categories.

• Executive-level contributor with the proven ability to produce measurable results in fast-paced, deadline-driven environments.

• Exceptional creative aptitude with numerous awards in all media.

A seasoned leader who can direct an organization in the visioning of a marketing strategy and effectively execute an aggressive project plan. Skilled in effective marketing communications, project management, team building and mentoring.

AREAS OF EXPERTISE

Branding • Strategic Planning • Project Management • Media Planning
Creative Direction • Traditional Advertising • Direct Mail • Online Advertising
Broadcast Production • Team Leadership • Budget Planning • Print Production
Copywriting • Sales Collateral • Sales Promotion • Special Events

Experience:
Director of Marketing 2006 – 2008
Fred Meyer Jewelers Portland, Oregon

The nation’s third largest retail jeweler with 410 stores across the country.

Developed key marketing strategies that produced $430 million in annual sales. Spearheaded creative production of all marketing tactics while establishing a cohesive brand image in all areas of communication.

• Managed a $12 million marketing budget and reduced spending by $1 million.
• Reduced production costs for major in-store promotions by 50%.
• Launched a new sales catalog that produced $4 million in sales.
• Collaborated with key members of e-commerce and IT departments to
develop and launch two multi-million dollar e-commerce Web sites.
• Negotiated print media contracts, increasing value-added from all vendors.
• Established promotional calendars, budgets, deliverables and timelines,
producing 100% on-time delivery of all projects.
• Planned and implemented all sponsorships, maximizing advertising exposure.
• Supervised creative production of all marketing materials, producing award-
winning results in print advertising, sales catalogs, direct mail and the Web.

Creative Director 2001 – 2006
Bradshaw Advertising Portland, Oregon

A retail advertising agency with more than $30 million in annualized billings.

Developed marketing strategies and supervised creative execution of all projects. Streamlined agency’s creative process to maximize profitability of all accounts. Ensured that creative deliverables met agency and client standards and defined objectives. Improved financial performance of creative department by expanding scope of work for existing clients.

• Spearheaded new business efforts that increased agency billings by 20%.
• Surpassed departmental profitability goals for six consecutive years.
• Enhanced agency’s creative reputation by earning several national awards.
• Supervised selection and training of an interdisciplinary creative staff, managing 95% staff retention over six years.

Creative Director 2000 – 2001
Goodwill Industries Portland, Oregon

An international non-profit organization and regional retailer.

Conceived and supervised the production of all marketing communications to support 120 Goodwill chapters throughout North America. Introduced strategic development process to an in-house marketing department. Re-focused corporate communications from a promotional platform to a brand platform with promotional support.

• Developed a franchise program that reduced production costs by over 50%.
• Spearheaded creative efforts that lead to the first $1 million sales week in
company history.
* Enhanced organization’s creative reputation by earning numerous national
awards for retail and mission-based advertising campaigns.
Creative Director 1992 – 2000
Robley Marketing Portland, Oregon

A local Top Ten marketing firm specializing in national B2B accounts, with more than $25 million in annualized billings

Tripled agency billings in three years by expanding agency’s core competencies to include retail and building products. Introduced clients to concept of integrated marketing, thereby increasing creative billings.

• Key member of management team that grew the company from a staff of 9 to
a staff of 25 in 13 months.
• Spearheaded creative efforts that secured three national accounts within a
two month period.
• Managed a creative staff of 10, maintaining 100% staff retention over three
years.
• Raised agency's prestige by earning multiple national creative awards.

Education:
Bachelor of Science, Speech Communication • Oregon State University

Skills:
DEPARTMENT MANAGEMENT:
- Recruiting, Managing and Mentoring Staff
- Developing Annual Marketing Calendars
- Establishing Best Practices
- Leveraging Company Buying Power
- Addressing Employee Performance Issues

CREATIVE MANAGEMENT:
- Managing Workloads
- Monitoring Production Dates
- Developing Strategies & Tactics for Marketing Campaigns
- Developing Key Messages
- Establishing & Maintaining Brand Standards
- Supervising Creative Production
- Managing Outside Advertising Agencies and Other Vendors

PROJECT MANAGEMENT:
- Managing Projects
- Managing Budgets
- Establishing Production Dates
- Selecting Vendors
- Reviewing Invoices
- Negotiating Media Contracts
- Developing Deployment Strategies for Marketing Campaigns
- Providing Ongoing Communication with Key Stakeholders

Additional Information:
CREATIVE PORTFOLIO
www.CreativeHotlist.com/drico

Reference:
Available upon request.

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