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Marketing Director/Creative Director Resume
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| Desired Industry: Advertising |
SpiderID: 19987 |
| Desired Job Location: Portland, Oregon |
Date Posted: 3/13/2008 |
| Type of Position: Full-Time Permanent |
Availability Date: Immediately |
| Desired Wage: 80000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: No |
Objective:
SENIOR MARKETING EXECUTIVE
Successful marketing and creative guru with a proven ability to produce
measurable results in fast-paced, deadline-driven environments.
QUALIFICATIONS SUMMARY
Results-oriented marketing professional with 16 years of creative management experience. Background includes advertising, sales promotion, branding, corporate communications and public relations. Distinguished career combining outstanding creative talent with high-caliber team management skills. Experienced with a diverse range of national accounts in retail, business-to-business and non-profit categories. Excellent team-building, project management and communication skills. Recognized for creative excellence in television, radio, print and the Web.
Experience:
Director of Marketing June 2008 – Present
Earth Advantage, Inc. Portland, Oregon
A national non-profit organization specializing in green home construction & certification programs.
Provide strategic direction for the marketing of all home certification and builder education programs, and the promotion of green building. Deliver marketing support to a network of more than 400 builders and sponsors nationwide. Responsible for all aspects of marketing, including branding, media planning, public relations, and stakeholder and partner relations.
Primary Duties and Responsibilities:
• Reporting to the Director of Operations, responsible for the promotion of all home certification and builder education programs and the elevation of the Earth Advantage brand.
• Designed and produced collateral materials in support of builder and realtor education programs.
• Developed annual marketing plans for strategic partners and outlined advertising and public relations goals for strategic alliances.
• Conducted qualitative and quantitative market research studies to determine market share and positioning, test new programs, and understand buying criteria.
• Mounted trade shows, home tours and other off-site marketing events.
• Prepared and managed an annual marketing budget of $300,000.
• Directed strategic positioning of trademarked name and logo development/design for new company, Earth Advantage Institute.
• Developed name, logo, and introductory marketing plan for new program offering, Builder 2030.
Director of Marketing May 2006 – Jan 2008
Fred Meyer Jewelers Portland, Oregon
The nation’s third largest retail jewelry chain with 410 stores.
Developed key marketing strategies that produced $430 million in annual sales. Spearheaded production of all marketing tactics while establishing a cohesive brand image in all communications.
Impact: Managed a $12 million marketing budget and reduced spending by $1 million.
• Reduced production costs for major in-store promotions by 50%.
• Launched a new sales catalog that produced $4 million in revenues.
• Collaborated with IT department to develop and launch two multi-million dollar e-commerce Websites.
• Negotiated print media contracts, increasing value-added from all vendors.
• Planned and implemented all sponsorships, maximizing advertising exposure.
• Supervised creative production of all marketing materials, producing award-winning results in print advertising, sales catalogs, direct mail, and the Web.
Creative Director Oct 2001 – May 2006
Bradshaw Advertising Portland, Oregon
A retail advertising agency with $30 million in annualized billings.
Developed marketing strategies and supervised creative execution of all projects. Streamlined creative process to maximize profitability of all accounts. Ensured that creative deliverables met agency and client standards and defined objectives. Improved financial performance of creative department by expanding scope of work for existing clients.
Impact: Spearheaded new business efforts that increased agency billings by $600,000 in one year.
• Surpassed departmental profitability goals for six consecutive years.
• Enhanced agency’s creative reputation by earning several national awards.
• Supervised selection and training of an interdisciplinary creative staff, managing 95% staff retention over six years.
Creative Director May 2000 – Oct 2001
Goodwill Industries Portland, Oregon
An international non-profit organization and major regional retailer.
Conceived and supervised the production of all marketing communications to support 120 Goodwill chapters throughout North America. Introduced strategic development process to in-house marketing department. Re-focused corporate communications from a promotional platform to a brand platform with promotional support.
Impact: Developed a national advertising franchise program that reduced production costs by over 50%.
• Spearheaded creative efforts that led to the first $1 million sales week in company history.
• Enhanced organization’s creative reputation by earning numerous national awards for retail and mission-based advertising campaigns.
Creative Director Aug 1992 – May 2000
Robley Marketing Portland, Oregon
A local marketing firm specializing in consumer products and B2B accounts.
Created brand-on, strategy-on, compelling creative solutions for assigned clients. Provided hands-on creative leadership over six national accounts.
Impact: Tripled agency billings in three years by expanding agency’s core competencies to include retail and building products.
• Spearheaded creative efforts that secured three national accounts within a two-month period.
• Managed a creative staff of 10, maintaining 100% staff retention over four years.
• Raised agency's prestige by earning multiple national creative awards.
Education:
Bachelor of Science, Speech Communication • Oregon State University
Skills:
Marketing Skills:
Budget planning, employee development and retention, staff management, vendor relations, media planning and placement, public relations, research, new business development, and strategic planning.
Creative Skills:
Branding, concept development, product positioning, advertising copy writing, creative direction, broadcast production, talent casting, direct mail, sales collateral, catalog production, print production, newsletter production, e-marketing, and advertising campaigns.
Project Management Skills:
Website development, print production, television supervision, direct mail programs, sales collateral design and production, catalog design production, newsletter writing and production, e-marketing, advertising campaigns, and trade show and event planning.
Communication Skills:
Excellent interpersonal skills, team player and ability to work well with all levels of an organization. Effective presentation, verbal and written communication skills. Well-developed organizational, trouble-shooting and problem-solving abilities.
Computer Skills:
Computer literate. Proficient in Microsoft Word, Excel, and PowerPoint. Working knowledge of Photoshop, Illustrator, and Creative Suite.
Additional Information:
CREATIVE PORTFOLIO
http://www.CreativeHotlist.com/drico
Reference:
Available upon request.
Candidate Contact Information:
TheJobSpider.com has chosen not to make contact information available on this page.
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