Marketing Director Resume

Desired Industry: Hotel/Motel/Hospitality/Tourism	SpiderID: 19402
Desired Job Location: las vegas, Nevada	Date Posted: 2/26/2008
Type of Position: Full-Time Permanent	Availability Date:
Desired Wage:
	U.S. Work Authorization: Yes
Job Level: Management (Manager, Director)	Willing to Travel: Yes, 50-75%
Highest Degree Attained: Bachelors	Willing to Relocate: Undecided

Objective:
Refreshingly creative, Las Vegas trained executive with 5 years in a Marketing Director role, who can lead and motivate a team toward fulfilling the vision of the organizations marketing strategy. Skilled in Marketing Communications, Events, Entertainment, Promotions, PR and Advertising as well as team building and mentoring.

Experience:
STATION CASINOS,
A Las Vegas based Casino/Hotel company specializing in the local market
2006 – 2008

DIRECTOR OF MARKETING
Palace Station Hotel & Casino
Led property-specific marketing programs from initial concept through analysis of ROI. Directed the implementation of all Corporate programs and developed the marketing plan and budgets for individual property.
•Directed the slot, Casino and Hotel marketing, promotions, events, entertainment, advertising and PR efforts for Sunset Station for 7 months and then at Palace Station where my experience marketing to out-of-town guests increased player event attendance up to 30%.
•Designed and produced collateral materials in support of all property specific events and promotions.
•Implemented entertainment and promotions programs which increased headcounts and F&B revenue.
•Reduced overall Marketing Department expenses 20% YOY.

THE NEW FRONTIER HOTEL & CASINO,
Privately held Las Vegas Strip Hotel and Casino with over 980 rooms and 100,000 square feet of gaming
2003 – 2006

MARKETING DIRECTOR
Directed all hotel and casino marketing efforts, completely redesigning all sales and marketing collateral, streamlined Player Development process to produce continued customer loyalty, reduce costs and maximize resources.
•Increased department profits by consistently reducing cost of customer retention using financial management skills and clearly projected goals.
•Conceived new promotional ideas on a quarterly basis, producing increased visitation and heightened property PR.
•Responded to the continuing challenge of an older property by successfully capitalizing all advertising and PR on the property history and location.
•Fostered collaboration with local television network to broadcast live on site each New Years Eve for 3 consecutive years, resulting in priceless media exposure and earning individual broadcast Emmys for the station. Also coordinated local network interview with property owner and partners resulting in national television exposure for the property.

HARRAH’S LAS VEGAS HOTEL & CASINO,
Property located at the center of the Las Vegas strip with over 2600 rooms and 86,600 square feet of gaming
1998 – 2002

ENTERTAINMENT DIRECTOR 2000 - 2002
Developed innovative marketing programs to build attendance and overall entertainment profitability.
•Identified new showroom productions, resulting in the longest-running afternoon show at the property.
•Assisted Senior Management in the development of a major new showroom production and an outdoor live entertainment facility, built from the ground up and generating year-round gaming and F&B revenue.
•Consistently delivered cost reductions and maintained budgeted revenue in 5 different entertainment outlets.
•Developed and managed a team of Environmental Entertainers, whose program increased headcounts and ticket sales by 10% consistently each quarter.

ENTERTAINMENT/PROMOTIONS SUPERVISOR 1999 - 2000
Created property-specific promotions incorporating live performance elements, which increased customer participation more than 20% over expectations. From 1/99 – 8/99, assisted Senior Management in the creation of a cross-property promotions program, helping to pave the road for the company’s sister property promotions leading national customers to the Las Vegas market.

SPECIAL EVENTS/PROMOTIONS COORDINATOR 1998 - 1999
Coordinated team efforts for player and public events, including managing event budget and providing initial ROI analysis. Interacted with all Casino & Hotel departments to improve high-level customer satisfaction.

SAHARA HOTEL & CASINO,
Las Vegas hotel & casino on the North-end of the strip with over 1700 rooms and 83,500 square feet of gaming
1996 - 1998

TOURNAMENT COORDINATOR
Managed casino customer service offices and coordinated all player events and tournaments. Conceived new ideas for event and promotional themes, designing all marketing collateral and reducing many associated costs by providing creative services previously outsourced.

Education:
B.A. University of South Florida Tampa, Florida

Skills:
Areas of Expertise
• P&L Responsibility
• Events Direction, Organization and Development
• Strategic Marketing Based on Competitor Analysis
• Creative Collateral Design
• Identifying Opportunities for Cost Reductions

Additional Information:
Proficient in all office software and most Casino Management Systems. Excellent collateral design skills. Prior to the industry experience listed above, worked professionally as an entertainer (singer/dancer/actor) since 1984.

Candidate Contact Information:

Name: melanie mabry
Street: -	Phone:
City: las vegas	Fax: -
State: Nevada
Zip: -
Web Site: