Sr. Copywriter/Creative Director Resume

Desired Industry: Advertising	SpiderID: 19277
Desired Job Location: San Francisco, California	Date Posted: 2/22/2008
Type of Position: Full-Time Permanent	Availability Date: 1 March 2008
Desired Wage:
	U.S. Work Authorization:
Job Level: Management (Manager, Director)	Willing to Travel:
Highest Degree Attained: Masters	Willing to Relocate:

Objective:
SUMMARY
Versatile Senior Copywriter/Creative Director with over 21-year track record in developing advertising in all media (print, broadcast, Web), as well as marketing communication deliverables, including product brochures, newsletters, data sheets, Web content, and corporate collateral. Couples writing expertise with high proficiency in print & Web graphic design to work with editors, designers, project managers, and internal clients to move projects from concept to completion. Strong client relationship skills with a customer-centric focus propel strategies for naming, branding, internal communications, events, and other special projects. Portfolio includes TV, radio, print, Web, direct mail, and sales materials for hi-tech, corporate communications, food & beverage, finance, gaming, healthcare, travel, automotive, social networking, e-commerce and non-profit accounts.

Experience:
Capobianco, Karaleukon, T�teblanche & Whitehead San Francisco, CA through 2008
Over the past two decades, CKT&W has been the multi-eponymous umbrella for my advertising and marketing practices.
Sr. Copywriter/Graphic Designer
Wrote and produced ad campaigns for all traditional media. Developed Web content. Collaboratively developed informational and transactional Web sites. Led multiple creative teams and formulated overall creative strategy. Orchestrated creative presentations for new business pitches.
� Wrote and directed comprehensive ad campaigns, including print, radio & television
� Designed and wrote marketing collateral, direct mail packages, and POP displays
� Developed strategy and content for over 60 Web sites
� Created animated and static Web banners, pop-ups, and interstitials
� Conceived and produced account pitches for hi-tech and food & beverage
� Authored interactive CD for hi-tech product demonstration

MedicAlert Foundation Turlock, CA 2003�2004
MedicAlert manages and provides critical healthcare information services for over 4 million subscribers worldwide.
Communications Manager
Created multifunction position to consolidate roles of in-house copywriter and graphic artist for producing targeted, thematic outbound marketing literature and Web communications.
� Produced award-nominated marketing collateral
� Spearheaded conversion to Internet-based subscriber services and billing
� Integrated Web and e-mail programs into comprehensive marketing strategy
� Wrote and designed newspaper, magazine and trade ads; executed direct mail campaigns
� Concepted the revised Web site; developed Web content and Flash banners
� Founded MedicAlert Certified�, a credentialed safety program for restaurants and health clubs

Firetalk Communications So. San Francisco, CA 1999�2001
Firetalk published and serviced VoIP applications and network that enabled Internet voice communications and conferencing.
Sr. Copywriter/Graphic Designer
� Wrote and designed outbound marketing and web content, including multiple revisions of Firetalk.com
� Developed banner ads, rich e-mails, downloadable PDF brochures, and position papers
� Managed communications teams and directed marketing initiatives
� Helped build a 10 million paid subscriber community

IBM San Jose, CA 1995-96
IBM�s Santa Teresa Lab developed software for and serviced its COBOL programs.
Graphic Designer
� Designed GUI icons, multimedia displays, packaging and collateral graphics for Cobol products
� Enabled multiplatform design and helped standardize international design styles

Azteq Systems Technologies San Francisco, CA 1993�94
Azteq bundled and sold software packages through its extensive dealer network throughout the western United States.
Sr. Copywriter/Graphic Designer

Dahlgren Systems So. San Francisco, CA 1992�93
Dahlgren produced hardware and software for its CAD-based computerized engraving equipment.
Technical Writer/Graphic Designer

Spectrum HoloByte Alameda, CA 1990�91
Spectrum HoloByte published multiplatform computer games, most notably Tetris�.
Creative Manager & Senior Copywriter

Exhibit A San Francisco, CA 1990
Exhibit A developed mid-cost computer re-creations of evidentiary presentations for trial attorneys.
Creative Director

Education:
A. M., Brown University Master�s in English-Creative Writing
A. B., Dartmouth College Bachelor�s in English-Creative Writing and in Classical Languages

Affiliations:
Il Comitato per la Restaurazione del Papato Italiano

Skills:
LANGUAGES
Italian, French, Russian, Latin, Greek (ancient).

MACINTOSH PROGRAMS
Quark, Photoshop, Illustrator, InDesign, Flash, Acrobat, GoLive, Dreamweaver, ImageReady, LiveMotion, Streamline, Dimensions, PageMill, Freehand, PageMaker, FrameMaker, TypeStyler, GIF 89a.

Candidate Contact Information:

Name: Marc Capobianco
Street:	Phone: 415-921-6595
City: San Francisco	Fax: -
State: California
Zip: 94115
Web Site: