Vice President of Marketing Resume

Desired Industry: Computer Hardware	SpiderID: 19143
Desired Job Location: Philadelphia, Pennsylvania	Date Posted: 2/18/2008
Type of Position: Full-Time Permanent	Availability Date:
Desired Wage:
	U.S. Work Authorization:
Job Level: Management (Manager, Director)	Willing to Travel: Yes, 25-50%
Highest Degree Attained: Masters	Willing to Relocate: Yes

Objective:
Global brand and product marketing expert currently managing the brand portfolio for Fortune's #7 most highly valued brand in the world (Intel) and directing a $200 million marketing budget. Over 10 years experience of global brand building, product marketing, customer marketing and direct consumer marketing. An excellent communicator with significant press relations experience, proven success at selling ideas at CEO level and “win-win” results through negotiating marketing programs with companies around the globe. Seeking a senior level marketing position at a technology company based on the East Coast.

Experience:
INTEL CORPORATION - Santa Clara, California
Director of Marketing, Worldwide Brand & Campaign Strategy 2004 – Present
Managed global consumer marketing campaigns, including direct consumer marketing, messaging, agency direction and global funding allocation. Managed Intel’s entire brand portfolio for PCs, consumer electronics and ultra-mobile handheld products. Managed a yearly budget of over $200 million and a team of 20 senior marketers.
* Introduced the new “Core” processor brand and campaign replacing Pentium as Intel’s mainstream processor brand. Achieved the fastest 12 month ramp in global consumer brand awareness for a processor in Intel’s history (faster than Pentium and Centrino).
* Spearheaded the re-architecture of Intel’s long term product brand strategy, representing over $35 billion in revenue. Sold and ratified plan with CEO. Currently managing the plan into execution; expected to result in a significant simplification of Intel’s overall brand architecture, and $100’s of millions in marketing savings.
* Created the brand strategy, international launch plan and marketing strategy for Intel’s first new consumer brand in 3 years (Viiv). Led the naming, logo design, positioning, messaging and marketing strategy for the brand. Executed marketing plan that helped to exceed corporate sales goals in both 2006 and 2007.
* Re-branded and re-launched a processor sub-brand (“Extreme Edition”) for gaming enthusiasts. Launch and campaign regained undisputed market leadership with hard-core gamers in less than one year.
* Pioneered brand strategy, positioning, naming and end user marketing strategy for new 2008 products for consumer electronics and ultra-mobile handheld products. Plan approved by executive staff.

Intel Corporate Restructuring Task Force Summer/Fall 2006
Hand selected to lead the marketing team of a corporate-wide restructuring project in conjunction with Bain Consulting. Achieved and implemented a 30% reduction ($700 million) in Intel’s worldwide marketing spending.
* Implemented a successful plan to eliminate $700 million of spending in 2007. Cost savings contributed to Intel’s Q1 2007, year on year jump in net income of 19%, despite slightly lower year on year revenues.
* Drove a 3 month long, detailed analysis of global marketing processes and spending. Developed a proposal on cost reductions and reallocation of funds across all marketing at Intel. Plan approved by CEO-led steering committee.

Director of Marketing, Worldwide Sales Support & Product Marketing 2003-2004
Managed a team of 25 geographically dispersed marketers responsible for delivering customer and product marketing programs to fuel Intel growth. Owned and managed the consumer and business product marketing and customer marketing engagement.
* Increased loyalty and grew market segment share with corporate IT through the launch of the innovative “Stable Image Platform Program.” Defined a major product strategy that helped IT departments reduce their PC support costs. Successfully launched the marketing program and influenced major IT industry analysts like Gartner to include the exclusive Intel feature as recommended for corporate IT PC purchases.
* Drove messaging, positioning and customer marketing programs to “sell-up” to Intel’s latest Pentium 4 processors and Pentium 4 processor with Hyperthreading technology. Success of “sell-up” programs helped drive Intel net income up 81% in 2003 over 2002.
* Led the marketing strategy for Intel Viiv technology, Intel’s first new consumer product brand in 3 years. Plan included product marketing requirements, customer marketing strategy, product positioning and messages. Achieved executive approval of the plan through monthly reviews with the CEO.
* Represented Intel as a press spokesperson (print, broadcast and radio) for technical, business and consumer press. Conducted over 100 interviews with quotes in leading news outlets around the world.

Senior Marketing Manager, Consumer Sales Support Marketing 1999-2002
Led a team of 8 responsible for developing and implementing innovative customer marketing programs around the world. Delivered unprecedented results and market segment share gains with the launch and ramp of the Pentium 4 processor.
* Won 5% market segment share in less than one year with an integrated marketing program for the Pentium 4 processor. Developed a strategy for pricing, customer marketing, product marketing and direct consumer campaign. Awarded “Intel Achievement Award” by executive staff (the yearly, “Nobel Prize” of Intel awards).
* Independently developed the core creative idea that the entire, $300 million Pentium 4 processor global campaign was developed on. The idea, centered around digital media on the internet, was used in all aspects of the campaign including press, advertising and retail merchandising.
* Constructed the joint, consumer marketing plan with Microsoft for a worldwide, multi-million dollar co-marketing program featuring the Pentium 4 processor and Windows XP. Led negotiations for the joint messages and marketing strategy between the two companies. Successfully launched the first ever, joint advertising campaign between the two companies and exceeded campaign sales goals.

Marketing Manager, Consumer Desktop PC Marketing 1997-1999
Developed product launch and customer marketing programs targeted at helping worldwide PC OEMs sell to consumers. Led the global consumer launch plan and messaging for the Pentium III processor.
* Created consumer launch marketing plan for the Pentium III processor, including: press relations plan, messaging, worldwide customer marketing plan and launch event planning.
* Partnered with major PC manufacturers like Dell and HP to create marketing programs to educate consumers on the benefits of the Pentium III processor. Built and implemented trainings for thousands of retail and PC OEM sales reps around the world.

NORTEL – Raleigh, North Carolina
MBA Marketing Intern 1996
Conducted a market analysis of the U.S. independent phone company market (small, regional markets) and identified opportunities for increased revenue through the sales of software on existing telephone switches.

GENERAL ELECTRIC AEROSPACE / LOCKHEED MARTIN (GE division sold) – Valley Forge, Pennsylvania
Business Analyst & Systems Development Manager 1992-1995
Graduated General Electric’s selective Information Systems Management Program: a two year management training program that included rotational job experiences and management study with senior GE managers.
* Led team of business analysts and software engineers in the development and implementation of one of Lockheed Martin’s first PC client / server based systems.

Education:
UNIVERSITY OF NORTH CAROLINA – Chapel Hill, North Carolina
Master of Business Administration, concentration in Marketing, 1997

UNIVERSITY OF VIRGINIA – Charlottesville, Virginia
Bachelor of Science in Commerce, concentration Information Systems & Finance, 1992

Candidate Contact Information:

Name: Brian Fravel
Street: -	Phone: 4088876515
City: San Jose	Fax: -
State: California
Zip: -
Web Site: