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Marketing/Research/Project Management Resume
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| Desired Industry: Marketing |
SpiderID: 16043 |
| Desired Job Location: Draper, Utah |
Date Posted: 10/3/2007 |
| Type of Position: Full-Time Permanent |
Availability Date: 10/08/2007 |
| Desired Wage: 45,000 |
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U.S. Work Authorization: Yes |
| Job Level: Experienced with over 2 years experience |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: High School/Equivalent |
Willing to Relocate: No |
Objective:
Detail oriented, mission focused professional specializing in business promotion and management. Major strengths include ability to envision and implement strategies which increase efficiency and achieve goals. Known for strong leadership, planning and organizing abilities as well as excellent written and verbal communication skills
Experience:
CHRONOLOGY OF EXPERIENCE
RESEARCH/ DESIGN/MARKETING – INDEPENDENT CONTRACTOR – SLC, UT
Recruiter as an Independent Contractor in 2005 for several organizations including Listen Technologies and Staywell Interactive.
SPECIFIC RESPONSIBILITIES AND ACCOMPLISHMENTS INCLUDE:
•Event planning: Coordinated (in a timely and efficient manner) and occasionally staff industry tradeshows at various venues around the country. This includes, but is not limited to, the following activities: shipping the booth, hiring I/D labor, coordinating rentals, distributing literature and promotional items, overseeing hotel reservations, and coordinating conference registrations.
•Desktop publishing: Edited and designed marketing collateral materials, including brochures, flyers, scientific posters, and advertisements. Coordinated the production of printed materials with designers and outside printers, when necessary.
•Media planning/public relations: Responsible to oversee and/or participate in portions of the company’s media relations program, including: maintaining a current list of media contacts; developing an archive of industry publications, editorial calendars, and print specifications; maintaining excellent relationships with the media; and tracking media pick ups of any press releases distributed by the company or their partners.
•Competitive archives: Collected and scanned examples of our competitor’s marketing communications for analysis and review.
•Lead generation: Reviewed news clippings, websites, and industry publications on a daily basis to determine which pharmaceutical and biotech companies have an active pipeline and, if so, who the proper follow-up contact would be. This information will then be inserted into their corporate sales database and various CRMs including Salesforce.com as an action item.
•Market news: Kept abreast of relevant news in the market and communicated to appropriate personnel.
UNDERWRITER – MAGELLAN BEHAVIORAL HEALTH – SANDY, UT
Recruited in 2003 to underwrite procedures for new and existing Workplace business. I participated in the overall corporate financial goals by applying appropriate pricing methodologies. I have successfully met deadlines and assisted with the fulfillment of financial requirements for RFP's (Request for Proposals) and any other projects requested.
PROMOTION / MARKETING/PROCESSOR – MOUNTAIN STATES MORTGAGE – SANDY, UT
Recruited in 2002 to expand and grow new Independent Loan Officer (ILO) program. Responsibilities include training of originating and processing techniques, maintaining and developing vendor/broker relations, and processing an average of 35-40 closed/funded loans per month. In addition, I held a position as Help Desk and Market Researcher for development of a Grant Company.
SPECIFIC RESPONSIBILITIES AND ACCOMPLISHMENTS INCLUDE:
•Observed best practice policies and procedures and applied as necessary on account-level decisions.
•Processing loans to include: creation of all documents necessary to establish a loan applicant’s financial picture, use of prescribed guidelines for each loan type, submission of each portfolio for underwriting, and adherence to all conditions required for funding the loan.
MARKETING DIRECTOR – CCI SOLUTIONS – SALT LAKE CITY, UT
Recruited in 2001 to oversee development of all marketing, collateral, and sales support materials for promotional campaigns, new product releases & trade shows. Also, held positions as Public Relations Manager and Market Researcher.
SPECIFIC RESPONSIBILITIES AND ACCOMPLISHMENTS INCLUDE:
•Developed and implemented new corporate identity and visual image campaign that significantly improved the company’s market share.
•Developed strategy and materials for product sales support, promotional campaigns, product updates and new product releases, enhancing the selling process and the bottom line.
•Played a key role in the development and design of the corporate Internet site that modernized the company’s image and expanded its marketing and sales potential.
MARKETING ANALYST – IKON OFFICE SOLUTIONS – SOUTH JORDAN, UT
Selected in 1998 to coordinate sales activities and monitor/analyze their success through research and comparative analysis of marketing information and industry trends.
SPECIFIC ACCOMPLISHMENTS:
Monitored market penetration strategies for eight markets and collaborated with VP of Sales and management team on sales program analysis and process revision. Increased sales opportunities by assessing territorial operations and expenses and recommending streamlined territorial alignment. This effort resulted in a 50% increase in customer penetration.
•Researched industry and competitor information.
•Developed rate projections for both new and existing business.
• Developed concepts for new products to support growth of the company.
•Conducted extensive analysis of customer and market data
•Responsible for training entire sales force to use the web based sales force automation system
Skills:
Currently pursuing BS Degree in Business – Salt Lake Community College; Coursework includes: Marketing/Business Principles, Computer related courses, Product Strategies; Specialty Training in MS Suite, MS Word, MS Excel, MS PowerPoint and other publishing software including Adobe InDesign, Illustrator and Photoshop, Various CRM software programs including Salesforce.com.
RELATED SKILLS AND COMPETENCIES
Skilled communicator, both written and oral
Highly developed analytical problem solving & organizational skills
Strong professional initiative; exceptional people skills; team player
Creative conceptualization; reaching beyond ordinary limits
Savvy in Internet/intranet marketing communications
Additional Information:
AREAS OF STRENGTH
Strategic Planning & Implementation - Collaborated with VP Sales and management team in analysis of corporate marketing and sales programs and processes. Implemented account and agency strategies that increased sales and exposure opportunities through assessment of territories and improved alignment resulting in a 50% increase in customer penetration.
Marketing Management – Developed complete market strategies and plans and all collateral materials for product sales support, promotional campaigns, product updates and releases that significantly improved company’s market share and bottom-line.
Research and Market Analysis - Prepared industry analysis, including comprehensive research of marketing options and trends, resulting in a new product line and first-year revenues of $1.6 million.
Project Management – Managed the development of a Depression Management Project focusing on risk assessment of program components, business processes, and the resolution of operational design issues. Project results included a savings of $1.3 billion in health-care costs during the first year.
Quality Management – Ensured quality issues were taken to the appropriate team and recommendations were made in a timely manner. Made recommendations to the team for improving procedures/processes based on data from performance indicators, studies, and quality activities.
Reference:
Available upon request.
Candidate Contact Information:
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