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Marketing Communications Professional Resume
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| Desired Industry: Healthcare |
SpiderID: 16010 |
| Desired Job Location: albuquerque, New Mexico |
Date Posted: 10/2/2007 |
| Type of Position: Full-Time Permanent |
Availability Date: January |
| Desired Wage: Negotiable |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: No |
Objective:
Marketing and Communications professional with excellent corporate internal and external communications skills along with web design, branding and marketing campaign experience. Will work from home office and travel as needed to corporate and subsidiary headquarters. Desires to obtain unique opportunity to use talent and experience to promote and grow a great organization.
Experience:
AirLogix, Inc., Dallas, TX
12/04 - present
Director of Marketing Communications
Developed and managed innovative branding initiative which resulted in pronounced differentiation in a crowded and rapidly growing disease management marketplace
Developed and managed award-winning (e-healthcare awards) corporate website
Drafted highly successful ad campaigns for AHIP Smartbriefฎ, generating more website hits and sales leads than ever before
Led team which developed innovative provider and member education materials for health plan customers, including quarterly newsletters
Developed key financial communications and press releases
Co-drafted annual Corporate Strategic Business Plans
Developed Conference/Trade Show Strategic Plan which generated numerous sales leads
Developed abstracts and presentations for conference and trade show submissions
Managed key strategic relationships with NLHEP, DMAA, Staywellฎ, etc.
Led online member education web portal initiative
Healthways, Inc. Americas Fastest Growing Company, 2003 and 2004 (Fortune Small Business) Nashville, TN 3/02 9/04
Director of Marketing
Created innovative member and physician communication tools, including disease management websites for health plan customers
Developed essential communication pieces for large health plan implementation teams
Led the communications team on major corporate acquisition valued at $65,000,000
Supported sales team in development of effective and efficient customer marketing materials
Developed key financial communications and press releases
Wrote award-winning (Disease Management Association of America) nomination documents
Wrote and edited internal and external communication documents, including speeches, award nominations, press releases and articles
Coordinated and developed programs for annual employee Fiscal Kick-off meetings
Created monthly executive reports and year-over-year comparisons to quantify company press coverage and public appearances
Developed innovative disease management product materials to better serve members
Coordinated Call Center Grand Opening events throughout the country, involving leaders in the local and state government and business communities
The Heart Group at St. Thomas Heart Institute, Nashville, TN
7/99 -1/02
Director of Marketing
Successfully developed and implemented an aggressive business development plan by calling on and utilizing input from regional primary care physicians, which increased referrals by 10%
Created and managed all advertising, public relations campaigns and special events
Successfully conducted marketing and outreach activities for a large referring physician base
Implemented innovative patient and physician educational programs
Led various in-house operational and compliance committees
Supervised successful annual fundraising effort for American Heart Association program, raising over $20,000 in a two-month period
Marketed cardiac-related services, along with other specialties and institutes to regional primary care physicians
Developed successful outreach clinic model for Western Kentucky
Created health education programs for underserved communities in Tennessee and Kentucky
Successfully recruited cardiologists into affiliated practices
Created successful grant proposals for funding of cardiac programs and services
Primark, Grand Island, NE
7/98 - 6/99
Account Executive
Aggressively marketed and sold various group health, dental, wellness and 401k plans to employers throughout Central Nebraska, exceeding projected sales quotas
Developed all marketing materials for employee benefits programs
Delivered numerous effective sales presentations for brokers and employers clients
Pioneer Health Plan, Grand Island, NE
10/97- 7/98
Marketing Representative
Aggressively marketed and sold a newly developed managed care plan to employers throughout Central Nebraska, exceeding projected sales quotas
Designed and distributed marketing packages for employers and broker clients
Developed and maintained vital broker/client relationships
Delivered numerous sales presentations to broker and employer clients
Alegent Health System, Omaha, NE
10/94 - 8/96
Physician Recruiter
Greatly exceeded recruitment goal by recruiting over 100 physicians and providers in a two-year period, increasing health system revenue by over $30,000,000
Designed effective marketing packages for physician candidates
Developed and implemented innovative physician retention plan
Korea Exchange Bank, Chicago, IL
5/94 - 10/94
Human Resource Manager
Assisted in interviewing and hiring qualified candidates for employment
Managed all insurance, personnel and immigration matters for all employees
Completed monthly payroll and financial reports
Acted as liaison between internal bank executives and outside businesses
Firstier Bank of Omaha, Omaha, NE
3/88 - 8/93
Balance Specialist III
Reconciled customer and correspondent bank transactions
Reconciled nightly totals for entire bank system
Prepared for and met all Federal Reserve deadlines
Education:
University of Nebraska, Omaha, NE - BA, International Studies 1994
Graduate of Rapport International Leadership Training 2007
Candidate Contact Information:
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