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| Desired Industry: Marketing |
SpiderID: 14618 |
| Desired Job Location: Columbus, Ohio |
Date Posted: 8/9/2007 |
| Type of Position: Full-Time Permanent |
Availability Date: 08/07/2007 |
| Desired Wage: 80000 |
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U.S. Work Authorization: Yes |
| Job Level: Experienced with over 2 years experience |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: Yes |
Objective:
Top-notch business development expert providing capacity
to recognize and capitalize on lucrative opportunities,
generate high-profit transactions adding to profit margins,
optimize return on investments well beyond expectations.
Visionary and enterprising professional combining 6 years
of sales achievements in advertising media environments;
success propelled by ability to develop and solidify trust
with accounts, establish and promote brands, penetrate
markets, and secure customer loyalty ultimately impacting
overall business revenue.
Experience:
September 2004 to Present
Account Executive/Advertising Consultant
Administer entire sales lifecycle including consultative
presentations, account development, rate negotiations,
creative design and technical supervision for more than 500
small and medium-sized businesses throughout Ohio and
nationwide; develop and manage relationships with key
decision-makers while simultaneously implementing effective
integrated advertising strategies and solutions
facilitating market penetration, business growth and
profitability (maximizing ROI). Responsible for more than
$1 million in annual account revenue.
Research client and market trends, conduct competitive
analysis, develop ROI calculations and break even analyses;
create and integrate comprehensive media and copy mix for
targeted advertising; negotiate and close annual
advertising contracts addressing fulfillment of details,
receipt, terms and conditions; track performance of
integrated advertising solutions. Collaborate with internal
marketing and advertising as well as business owners on
design of effective print and online advertising. One of
only two associates promoted within past 24 months.
Integrated advertising solutions comprise search engine
advertising, internet and print directories including:
Google & Yahoo! Search Engine advertising, AT&T/Cingular
Wireless advertising, YellowPages.com, Yahoo! Yellow Pages,
AOL Yellow Pages, Switchboard.com, Websites and E-Stores,
AT&T Business White & Yellow Pages along with various other
marketing products.
"I see you as someone who can and will excel at whatever
you want to do. That not only comes from your abilities,
but from your heart, attitude and will to win ... I see you
as a player in our business in the future ... Keep focused
and enjoy what you are doing. Great leaders like you are
our ticket to greatness" Former AT&T VP, Dan Swanson
* Throughout tenure thus far, exceed sales goals,
objectives and expectations and consistently rank in Top 5%
in overall sales performance versus 2,500 sales consultants
nationally; performance quantifies Gross Sales, Advertiser
Increase, and New Advertiser Revenue.
* Delivered 27% net advertiser increase and 21% new
advertiser revenue for all 4 2007 Columbus Suburban
directories; notable contract negotiated and closed
includes $65,000 integrated advertising program (including
print and internet advertising) for area chiropractic
physician.
* Added 75 new customers to account base propelling
increase in advertising percentage and new revenue
percentage; secure commitments by effectively developing
and communicating comprehensive advertising solutions
(quantifiable results enabling ROI) and superior products
versus competitors.
* Recognized with CEO Achievement Award in 2006 and
received trip to Cabo, San Lucas, Mexico; award given to
only top 5% of sales force nationally for exceeding all
indices including New Advertiser Revenue, Existing
Advertiser Increase, Internet Yellow Pages Revenue,
Customer Service Quality Index, and New Customer Growth.
* Sought by colleagues to assist with sales systems and
solutions; also recognized for "outer paradigm" thinking as
well as creatively exploring advertising options.
* Contributed to launch of Yellowpages.com and Search
Engine Solutions products; assisted with market share
dominance and ranking of #1 Internet Yellow Pages
(according to ComScore data) showing unique visitors to
network of sites eclipsing 1 billion local searches in 2006.
* Spearheaded processes and procedures facilitating
increased sales productivity and revenue opportunities;
streamlined account preparation with automated contract
field population and recommended implementation of sales
contracts and collateral via accessible area leading to
introduction of village software and IPrep.
A&E TELEVISION NETWORKS ... Chicago, Illinois November
2001 to May 2004
Award-winning, international media company offering
diverse communications environment including television
programming, home videos/DVDs and music CDs, web sites, and
support of nationwide educational initiatives.
Sales/Service Representative
Orchestrated and carried out all facets of national sales
of cable programming to advertising reaching 91 million
subscribers; highly visible clientele included Sears,
Target, H&R Block, Disney, Phillip Morris, Wal-Mart, Harley
Davidson, and Wilson. Prospected and delivered
presentations to potential clients, developed and presented
sales strategies to competitively sell networks, stewarded
client accounts and negotiated upgrades, audience
deficiency units and pre-emption for 2 sales teams.
Negotiated commercial spots throughout advertiser
accounts; created order contracts, electronic data
interchange flat files and correspondence with clients and
agency representatives; oversaw program revisions and
advertiser specific requests, and interpreted Nielsen data;
served as primary contact for scheduling, invoicing,
programming requests and inquiries; resolved traffic
discrepancies via coordination between agency contacts and
AETN's traffic department.
* Grew account base and corresponding revenue;
performance contributed to records set for revenue
generated; largest contract negotiated included deal with
Target exceeding $1.2 million dollars annually in national
advertising throughout company networks.
* Effectively delivered 100% index for 30 major national
accounts quarterly based on advertisers' specific
guaranteed demographic.
* Facilitated positive outcomes and ensured future
business via efficient communications and relationships
built with more than 50 agency and advertiser contacts.
* Provided individual training to 3 new sales
representatives; training focused on position sales and
company policy/procedure responsibilities.
* Contributed to launch of Biography Channel and History
International as Digital Cable Networks; also contributed
to launch of new programming for all networks.
* Invited to participate in focus groups specifically
addressing methods to improve future business operations.
Education:
Otterbein College ... Columbus, OH
B.A., Business Administration, 2000 (GPA 3.4)
Senator - Student Government Association
Skills:
* Business Promotions
* Marketing/Advertising
* Client Management
* Product Launches
* Sales Presentations
* Needs Assessment
* Account Management/Sales Software
* Contract Review/Recommendation
* Strategic Business Planning
* Common Suite of Systems (CSS)
* Client Maintenance/Retention
* Major Account/National Sales
* Market Analysis/Research
* Value Added Selling
* Creative/Strategic Selling
* Client Needs Analysis
* Microsoft Office
* Negotiations
Candidate Contact Information:
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