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| Desired Industry: Healthcare |
SpiderID: 14418 |
| Desired Job Location: Columbus, Ohio |
Date Posted: 8/1/2007 |
| Type of Position: Full-Time Permanent |
Availability Date: 08/01/2007 |
| Desired Wage: 90000 |
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U.S. Work Authorization: Yes |
| Job Level: Experienced with over 2 years experience |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: No |
Objective:
Decisive, goal-oriented and market savvy leader providing
seasoned account management career propelled by business
acumen, ability to coordinate lucrative outcomes,
anticipate potentially negative scenarios, and overcome
objections blocking business progression; recognized and
sought for discovering and implementing solutions in
mission-critical situations resulting in multiple
successful endeavors. Adaptable and resourceful, with
ability to balance multiple priorities, manage change, and
effectively deal with the most challenging situations.
Experience:
MEDIA ORGANIZATION ... Columbus, Ohio 1989 to Present
Diversified media company with segments including radio
broadcasting, television broadcasting, entertainment,
North/South American outdoor advertising and international
outdoor advertising.
Senior Account Executive
Orchestrate all facets of outdoor media advertising
(institutional and traditional retail) focused on client
brand development and market positioning; direct business
development with CEOs, Vice Presidents/Directors of
Marketing, national/regional advertising agencies and
businesses, both locally and nationally (as clients conduct
nationwide advertising campaigns). Role includes management
of 75 accounts.
Spearhead business development and sales lifecycle
(including proposals, presentations and negotiations),
administer sales budgets and forecasting, record and track
sales activity, order advertising materials and oversee
vendor performance, develop creative strategies, secure
product inventory, and address client billing/invoicing,
manage 90-day receivables. Resolve problems and customer
complaints, product deliveries, equipment breakdowns,
communication disruptions, vendor performance, and labor
force reduction.
* Throughout entire tenure, consistently perform as top
producer and exceed goal with $1.5-$1.8 million in sales
annually, writing 15%-18% of total sales (Columbus division
annual budget $9-12 million); performance includes
increased sales 4%-22% for 14 of 18 years.
* Winner of 2002 President's Club; 1 of 50 sales
representatives to receive national award for sales
excellence, selected from 1,200 media properties worldwide
in Clear Channel system (led company to record sales in
2002, outperforming 2001 sales by 22%).
* Recognized with H. Harrison Kress Award (2006 and 2002)
from Columbus Advertising Federation; selected by clients
and peers based on professional knowledge, presentation and
communication skills, client service, talent and dedication
to local advertising community.
* Consistently overcome expected churn of $300,000
annually by maintaining steady pipeline of business
opportunities via prospecting and upselling; strategically
manage new and existing accounts via follow-up as well as
coordination with internal department heads.
* Propel business activity by building long-term
relationships and developing client trust resulting in
commitment of 100% of client outdoor advertising budgets;
relationships denied market development opportunities for
closest competitors, Lamar Outdoor Advertising and CBS
Outdoor Advertising.
* Notable clients include: OhioHealth
(Riverside/Grant/Doctors Hospitals), OSU Medical Center,
Children's Hospital, Wendy's, Subway, MI Homes, Time
Warner, Max & Erma's Restaurants, Insight Communications,
Donatos, Chipotle Mexican Grills, Franklin University, The
OSU Department of Athletics, Midwestern Auto Group, Skybus
Airlines, Fifth Third Bank, and Coca-Cola.
* Coordinate strategy-based sales of marketing solutions
including awareness and branding of client products and
services to consumers; promote initiatives and sell based
on traffic flow, geographic areas, demographics, and
population market research.
* Utilized as "example of sales performance" by
management and frequently appointed to assist with training
of new sales representatives.
* Currently contributing to market introduction of new
technology, LED Digital Outdoor Advertising; projected
divisional annual revenue growth targeted at 25%.
* Active participant in client charity and community
relations projects including March of Dimes, Race for the
Cure, Make a Wish, and Ronald McDonald House.
* Improved productivity with development of sales
organizational tool to track account activity during flow
through internal operations and external vendors;
initiative ensured satisfaction of deadlines, enhanced time
management, reduced expenses and virtually eliminated
mistakes due to human error. Solution adopted throughout
division staff as well as other Clear Channel divisions.
* Investigated, uncovered, and implemented loss
prevention program and installation tracking system (as
Standard Operating Procedure) in response to client
complaints of paid advertising not installed as contracted;
visited advertising sites and tracked daily operations
resulting in discovery of labor breakdown. Correction saved
company revenue in credit otherwise allocated back to
clients.
MEDIA FIRM ... Columbus, Ohio 1988 to 1989
Account Executive
Adria Laboratories, Pharmaceutical Products Group
Worked with brand manager to develop and implement media
strategies; launched OTC consumer product, Emetrol, and
oversaw packaging, collateral, media and trade schedules.
ADVERTISING AGENCY ... Columbus, Ohio 1986 to 1988
Account Executive
John Deere, Consumer Products Group
Developed and implemented all media and trade strategies
for 75-dealer co-op group.
ADVERTISING-SYSTEMS ... Pittsburgh, Pennsylvania 1984 to
1986
Account Executive
Coordinated sales of direct mail advertising to local
businesses.
PUBLICATION ... Pittsburgh, Pennsylvania 1982 to 1984
Account Executive
Orchestrated and carried out promotions of direct mail
advertising to local business market.
TV STATION, Pittsburgh, Pennsylvania 1980 to 1982
Account Executive
Sold television advertising for new independent station.
Education:
OHIO UNIVERSITY ... Athens, Ohio
Bachelor of Science in Communications: Marketing/Advertising
Skills:
* Consultative Selling
* Demographic Studies
* Geographic Studies
* Needs Assessment
* Data Management
* Pipeline Management
* Sales Presentations
* Strategic Business Planning
* Public Relations/Media Relations
* Creative/Strategic Selling
* Cold Calling/Telemarketing
* Client Maintenance/Retention
* Major Account/National Sales
* Contract Review/Recommendation
* Market Analysis/Research
* Market Development
* Microsoft Office
* Expense Control
* Vendor Negotiations
* Relationship Management
* Productivity Improvement
Candidate Contact Information:
| Name: (private) |
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| Street: - |
Phone: - |
| City: Columbus |
Fax: - |
| State: Ohio |
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| Zip: 43215 |
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| Web Site: |
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