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National Sales Manager, V.P. Sales Resume
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| Desired Industry: Management |
SpiderID: 13217 |
| Desired Job Location: Denver, Colorado |
Date Posted: 6/8/2007 |
| Type of Position: Full-Time Permanent |
Availability Date: 2-4 weeks |
| Desired Wage: negoitable |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, More Than 75% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: No |
Objective:
Obtain a new career in CPG,or Food and Beverage as a National Sales Manager, or V.P. Sales. Looking to take my new company to the next level with direct leadership, effective communication, and successful results.
Experience:
DAWN WHITMER
380 Sunrise Drive Cell: (303) 881-4991
Golden, Colorado 80401 Fax: (303) 526-2357
Home: (303) 526-0279 E-mail: dlwhit380@aol.com
SALES MANAGEMENT EXECUTIVE
Consumer Products
Repeated successes driving sales to the major classes of trade: supermarket chains, mass merchandisers, drug chains, convenience stores, big box retailers, wholesale clubs, and the military.
• Planned and started up new home improvement products division that generated incremental sales equaling almost 9% of corporate sales—brought in major national accounts, including Home Depot, Lowe’s, Menard’s, and Wal-Mart.
• Grew food service company’s annual sales from $500,000 to $3.5 million in less than 2 years.
• Increased food manufacturer’s sales 38% over previous year, achieving brand increases as high as 50% (Spice Islands).
• Started up bakery division and grew sales 45% over prior year, then delivered 62% increase the next year.
An innovative and energetic leader, and skilled communicator/team builder with a history of achievement in both direct and broker sales management. Offers in-depth knowledge of accounts’ individual marketing philosophies with the proven ability to develop and implement sales and merchandising programs that dramatically grow business, market share, and profits. Consistently meet or exceed all sales goals.
EXPERIENCE
PROTECTO WRAP CO., 1999 - Present
National Sales Manager
Responsible for planning, starting up, and growing a retail consumer division for the DIY Trade, offering waterproofing solutions for the entire home. Report to CEO and work closely with him on all aspects of the division.
• Delivered incremental sales that represent almost 9% of total sales.
• Landed leading accounts, including Home Depot, Lowe’s, Menard's, Wal-Mart, and Orgill.
Achieved placement in Wal-Mart by developing private label products for a national brand company.
Generated business with Home Depot, Lowes, Menards, and Orgill by displacing the competition.
• Directed and implemented all division activities, including creating presentation materials, sales sheets, advertising/ad-layouts, brand awareness to the consumer, packaging design, new product development, pricing, and hiring and training a nationwide broker sales force.
• Won “Sales Manager of the Year” award due to achieving 34% revenue increase over 2004.
VICORP RESTAURANTS, 1998 - 1999
Director of National Sales - VICOM Division
Directed the sales and marketing efforts of VICOM-produced pies and desserts distributed to the food service industry, which included national restaurant chains such as Bob Evan’s, Darden Restaurants, JB’s, Market Day, as well as national and local distributor networks.
• Drove division’s annual sales from $500,000 to $3.5 million.
• Developed national programs for both direct and distributor accounts, plus coordinated and managed all national food shows.
• Increased nationwide awareness of the company and established a budget for promotional activities and programs for all food service accounts.
• Hired and trained a national broker sales force.
• Worked with Senior Management on the progress of sales and profits for the food service division and coordinated with the Vice President of VICOM all custom-label and/or packaging products for multi-unit customers and/or distributor chains.
• Worked closely with R&D in creating special desserts for special customer requests and created innovative dessert items for both direct and distributor business.
Dawn Whitmer Page 2
TONE BROTHERS, INC. (Formerly Specialty Brands, Inc.), 1995 - 1998
Regional\Zone Manager
Responsible for sales of over $28 million, including management of 8-person broker sales force. Developed and implemented complete marketing and promotional sales plans for all specialty brands lines, including Fleischmann’s Yeast, Fleischmann’s Bread Mixes, Dromedary Cake and Bread Mixes, Spice Islands Spices, Durkee Spice and Extract, Durkee and French’s Sauce and Gravy lines, private label spice and sauce and gravy, Deca Cake Cake Decorations, and Tone’s Spices. Recognized for successful implementation of Team Management Continuity Concept by developing team management approach where geographical boundaries crossed over into different divisions, (i.e., Smith’s, Albertson’s, Dillon) in order to maximize opportunities.
• Developed and implemented successful sales strategy on New Products Campaign and increased sales +38% over previous year.
• Increased Spice Islands spice business over 50% versus prior year.
• Interfaced with Specialty Brands Product/Marketing Brand Managers (approximately 25 people) to develop plans for both contracted accounts and non-contracted accounts. Created and budgeted promotional ideas, themes, and merchandising ideas to reach and obtain goals.
PIONEER PRODUCTS (Betty Crocker), 1993 - 1995
National Sales/Marketing Manager
Managed 30-person national sales force and supervised support staff at Pioneer Headquarters. Served as Team Leader in developing a non-foods division selling Betty Crocker Cake Decorating products and programs. Sales responsibilities included direct contact with all major supermarket, drug, military, mass merchant, convenience, club accounts, and wholesale distributors.
• Recognized for structuring a national non-foods sales division, increasing sales 20% over prior year.
• Developed and customized special packaging for private label birthday candle line and implemented the line for all classes of trade.
WILTON ENTERPRISES, 1990 - 1993
Western Regional Sales Manager
Managed 17-person broker sales force and supervised support staff at Wilton headquarters. Acted as Team Leader in developing a bakery division to sell birthday and wedding cake decorating programs.
• Started up Western Bakery Division, increasing sales 45% over previous year, then delivering 62% increase the following year.
• Developed and implemented custom cake program exclusively for Safeway and Albertson’s nationally.
DURKEE / VAN DEN BERGH FOODS, 1987 - 1990
Account Executive
Managed small broker sales force making direct calls on all major in-store grocery bakeries as well as local distributors selling frozen bakery dough products.
• Grew territory over 40% and achieved first place in new Product Development Contest.
WILTON ENTERPRISES, 1985 - 1987
Sales Representative
Supervised 34 Cake Decorators in directing and promoting cake decorating classes as well as selling Wilton cake products to discount stores, craft chains, and hardware accounts.
• Won first place in Presidents Cup and in new account development, 1986. Grew sales 110% over previous year.
CLAIROL, INC., 1984 - 1985
Sales Representative
EDUCATION & PROFESSIONAL DEVELOPMENT
BA, Advertising\Marketing, Ohio State University, 1981. Full athletic scholarship (tennis).
MBA course in Food Management Industry, U.S.C., March 1997. Selling and Management.
Education:
B.A. Ohio State University
Skills:
DAWN WHITMER
380 Sunrise Drive Cell: (303) 881-4991
Golden, Colorado 80401 Fax: (303) 526-2357
Home: (303) 526-0279 E-mail: dlwhit380@aol.com
SALES MANAGEMENT EXECUTIVE
Consumer Products
Repeated successes driving sales to the major classes of trade: supermarket chains, mass merchandisers, drug chains, convenience stores, big box retailers, wholesale clubs, and the military.
• Planned and started up new home improvement products division that generated incremental sales equaling almost 9% of corporate sales—brought in major national accounts, including Home Depot, Lowe’s, Menard’s, and Wal-Mart.
• Grew food service company’s annual sales from $500,000 to $3.5 million in less than 2 years.
• Increased food manufacturer’s sales 38% over previous year, achieving brand increases as high as 50% (Spice Islands).
• Started up bakery division and grew sales 45% over prior year, then delivered 62% increase the next year.
An innovative and energetic leader, and skilled communicator/team builder with a history of achievement in both direct and broker sales management. Offers in-depth knowledge of accounts’ individual marketing philosophies with the proven ability to develop and implement sales and merchandising programs that dramatically grow business, market share, and profits. Consistently meet or exceed all sales goals.
EXPERIENCE
PROTECTO WRAP CO., 1999 - Present
National Sales Manager
Responsible for planning, starting up, and growing a retail consumer division for the DIY Trade, offering waterproofing solutions for the entire home. Report to CEO and work closely with him on all aspects of the division.
• Delivered incremental sales that represent almost 9% of total sales.
• Landed leading accounts, including Home Depot, Lowe’s, Menard's, Wal-Mart, and Orgill.
Achieved placement in Wal-Mart by developing private label products for a national brand company.
Generated business with Home Depot, Lowes, Menards, and Orgill by displacing the competition.
• Directed and implemented all division activities, including creating presentation materials, sales sheets, advertising/ad-layouts, brand awareness to the consumer, packaging design, new product development, pricing, and hiring and training a nationwide broker sales force.
• Won “Sales Manager of the Year” award due to achieving 34% revenue increase over 2004.
VICORP RESTAURANTS, 1998 - 1999
Director of National Sales - VICOM Division
Directed the sales and marketing efforts of VICOM-produced pies and desserts distributed to the food service industry, which included national restaurant chains such as Bob Evan’s, Darden Restaurants, JB’s, Market Day, as well as national and local distributor networks.
• Drove division’s annual sales from $500,000 to $3.5 million.
• Developed national programs for both direct and distributor accounts, plus coordinated and managed all national food shows.
• Increased nationwide awareness of the company and established a budget for promotional activities and programs for all food service accounts.
• Hired and trained a national broker sales force.
• Worked with Senior Management on the progress of sales and profits for the food service division and coordinated with the Vice President of VICOM all custom-label and/or packaging products for multi-unit customers and/or distributor chains.
• Worked closely with R&D in creating special desserts for special customer requests and created innovative dessert items for both direct and distributor business.
Dawn Whitmer Page 2
TONE BROTHERS, INC. (Formerly Specialty Brands, Inc.), 1995 - 1998
Regional\Zone Manager
Responsible for sales of over $28 million, including management of 8-person broker sales force. Developed and implemented complete marketing and promotional sales plans for all specialty brands lines, including Fleischmann’s Yeast, Fleischmann’s Bread Mixes, Dromedary Cake and Bread Mixes, Spice Islands Spices, Durkee Spice and Extract, Durkee and French’s Sauce and Gravy lines, private label spice and sauce and gravy, Deca Cake Cake Decorations, and Tone’s Spices. Recognized for successful implementation of Team Management Continuity Concept by developing team management approach where geographical boundaries crossed over into different divisions, (i.e., Smith’s, Albertson’s, Dillon) in order to maximize opportunities.
• Developed and implemented successful sales strategy on New Products Campaign and increased sales +38% over previous year.
• Increased Spice Islands spice business over 50% versus prior year.
• Interfaced with Specialty Brands Product/Marketing Brand Managers (approximately 25 people) to develop plans for both contracted accounts and non-contracted accounts. Created and budgeted promotional ideas, themes, and merchandising ideas to reach and obtain goals.
PIONEER PRODUCTS (Betty Crocker), 1993 - 1995
National Sales/Marketing Manager
Managed 30-person national sales force and supervised support staff at Pioneer Headquarters. Served as Team Leader in developing a non-foods division selling Betty Crocker Cake Decorating products and programs. Sales responsibilities included direct contact with all major supermarket, drug, military, mass merchant, convenience, club accounts, and wholesale distributors.
• Recognized for structuring a national non-foods sales division, increasing sales 20% over prior year.
• Developed and customized special packaging for private label birthday candle line and implemented the line for all classes of trade.
WILTON ENTERPRISES, 1990 - 1993
Western Regional Sales Manager
Managed 17-person broker sales force and supervised support staff at Wilton headquarters. Acted as Team Leader in developing a bakery division to sell birthday and wedding cake decorating programs.
• Started up Western Bakery Division, increasing sales 45% over previous year, then delivering 62% increase the following year.
• Developed and implemented custom cake program exclusively for Safeway and Albertson’s nationally.
DURKEE / VAN DEN BERGH FOODS, 1987 - 1990
Account Executive
Managed small broker sales force making direct calls on all major in-store grocery bakeries as well as local distributors selling frozen bakery dough products.
• Grew territory over 40% and achieved first place in new Product Development Contest.
WILTON ENTERPRISES, 1985 - 1987
Sales Representative
Supervised 34 Cake Decorators in directing and promoting cake decorating classes as well as selling Wilton cake products to discount stores, craft chains, and hardware accounts.
• Won first place in Presidents Cup and in new account development, 1986. Grew sales 110% over previous year.
CLAIROL, INC., 1984 - 1985
Sales Representative
EDUCATION & PROFESSIONAL DEVELOPMENT
BA, Advertising\Marketing, Ohio State University, 1981. Full athletic scholarship (tennis).
MBA course in Food Management Industry, U.S.C., March 1997. Selling and Management.
Reference:
Available upon request.
Candidate Contact Information:
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