Product Marketing Manager Resume

Desired Industry: Information Technology	SpiderID: 12888
Desired Job Location: South Jordan, Utah	Date Posted: 5/22/2007
Type of Position: Full-Time Permanent	Availability Date:
Desired Wage:
	U.S. Work Authorization: Yes
Job Level: Management (Manager, Director)	Willing to Travel: Yes, 25-50%
Highest Degree Attained:	Willing to Relocate: Undecided

Objective:
Product Marketing, Business Development, Alliance Marketing, Pre-Sales

Experience:
Talented and accomplished Marketing professional with over 15 years of experience directing departments, programs, and projects. Consistent record of achieving dramatic increases in revenue. Expertise in facilitating business growth, directing product development and launches, and supporting corporate sales efforts. Adept at managing effective teams.

Product Marketing · Strategic Planning · Brand Management · Process Improvement · Budget Administration · Pricing · Distribution · Promotions · Problem Solving · Consultative Sales
Competitive Analysis · Product Positioning · Negotiations · Relationship Management

Linux Networx, Bluffdale, UT 2004 - 2006
Alliance Marketing Manager
Coordinated partnership marketing efforts at global level and led market research efforts.
· Developed and managed partnerships and joint marketing programs with major software companies to enhance revenue growth by marketing vendor software with Linux O/S supercomputer systems.
· Analyzed partner solution offerings and developed relationships with application vendors to achieve business goals. Investigated and resolved technical issues with partners applications.
· Worked with partners to develop, position, and market value-added solutions for product lines.
· Communicated with field sales to coordinate joint sales efforts and business development opportunities with vendor partners.
· Developed value propositions for product collateral, promotional material, and sales programs.
· Played key role in company’s ability to penetrate commercial market with new product offerings. Oversaw market research and configuration development for turnkey, desk-side cluster optimized for finite element analysis (FEA) software applications.
· Assisted with creation of reseller agreement used to recruit application partners and resellers.

Novell, Inc., Provo, UT 1999 - 2003
Product Marketing Manager
Managed marketing functions for company’s highest-selling products, valued at $45 million.
· Carried out complete project management of products, from initial launch planning through ongoing promotional and marketing efforts.
· Grew Novell Identity Manager (Novell DirXML) from launch to $25 million in sales, exceeding revenue projects by 34% and becoming market leader. Developed messaging, managed analyst relations, and created channel messaging.
· Increased sales 37% for Novell eDirectory product, by creating aggressive Internet-based promotional offer [targeting SUN and Microsoft directory users] that quadrupled license revenue and received extensive media attention.
· Prepared training materials, oversaw pricing and packaging, performed staff training, developed collateral and web content, and defined positioning strategies.
· Improved brand recognition 32% as measured through outside analysts and customer surveys. Supervised team of six for two major launch initiatives.

NCR, Inc., Dayton, OH 1997 - 1999
Pre-Sales Consultant
· Carried out consultative technical sales / sales support of data mining, business intelligence, and scalable data warehouse solutions. Delivered presentations and demonstrations.
· Supported sales for Western region, including 25 sales representatives and accounts such as Sears, Meijer, Home Depot, Wal-Mart, and other nationally recognized retail accounts.
· Prepared RFP responses, proof-of-concept documentation, competitive analyses, and other various pre-sales activities to drive the sales process.
· Managed projects from business discovery to deployment. Performed account planning and strategic analyses, customer service, and training.
· Oversaw retail data mining solution support, including affinity and market basket analyses, customer segmentation, site selection, and other functions.
· Played major role in growing data mining practice from initial launch to viable business unit that delivered several million dollars in new business after second year.
· Improved sales process, solution development, and customer satisfaction. Established retail data mining Community of Interest and associated Intranet site to educate sales and pre-sales staff on data mining technology. Arranged seminars with vendor representatives.
· Awarded multi-million dollar data mining/business intelligence agreement from Meijer.

Education:
MBA, Finance emphasis, National University, San Diego, CA (1990)

BS in Business Management, Marketing emphasis, Brigham Young University, Provo, UT (1987)

Skills:
Project Mgmt., Mgmt., Marketing, Sales Support, RDBMS Modeling, Teradata Factory, SQL

MS Office, PowerPoint, Project, proprietary systems

Reference:
Eric Pitcher
801-649-1252
Linux Networx

Dean Hutchings
801-253-3293
Linux Networx

Craig Hunneyman
714-330-5156
Linux Networx

Clark Roundy
801-750-9144
Parvus (Linux Networx)

Russ McKee
248-310-0403
Linux Networx

David Hunt
801-805-2574
Altiris (Novell)

Ed Anderson
425-707-0203
Microsoft (Novell)

Tyler Crowder
480-627-3578
Sage Software (Novell)

Loren Russon
801-861-6834
Novell

Bryan Rockoff
818-999-9965
NCR

John Drake
704-387-3672
Baseline Consulting (NCR)

Doug Drake
719-488-2441
NCR

Jane Fanning
203-228-1449
EMC (Unisys)

Walt Bascom
801-263-8045
Unisys

Mike Nash
480-607-2638
EMC (Unisys)

Candidate Contact Information:

Name: Mark Greer
Street: -	Phone: 801 302-5695
City: -	Fax: -
State: -
Zip: 84095
Web Site: