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Marketing Director Resume
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| Desired Industry: Management |
SpiderID: 12704 |
| Desired Job Location: Houston, Texas |
Date Posted: 5/13/2007 |
| Type of Position: Full-Time Permanent |
Availability Date: |
| Desired Wage: |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 50-75% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: Yes |
Experience:
4/05 – 4/07 Brighton Homes (a K.Hovnanian Company) Houston, TX
Marketing Director
• Manage and train a five member Marketing Department
• Redesigned marketing department in order for business to run smoothly and efficiently regarding all aspects of marketing (signage, MLS, marketing programs, etc.)
• Work with Vice President of Sales and Marketing and Sales team to develop marketing and sales goals to generate traffic for each community
• Write all newsletters and press releases related to Brighton Homes
• Manage and order all signage for Brighton Homes including new model set up and billboard contracts; coordinate new model park set up
• Coordinate contracts and recommend advertising opportunities (Houston Chronicle, local papers and other opportunities); review and coordinate all advertising schedules
• Shop competition periodically to ensure Brighton Homes is current in comparison with other builders
• Insure adequate supply of selling tools for New Home Consultants
• Initiate and monitor contracts with printing companies
• Coordinate and host outside convention booth opportunities, Realtor Rally, and New Homebuyers Show; host Realtor open houses and manage Realtor relations and Realtor relation advertising
• Approve all invoices related to job duties and ensure all bills are paid accordingly; prepare annual budgets for all job duties
• Coordinate mail outs and e-flyers for communities as needed
• Maintain relationships with other Marketing Directors in the homebuilding industry as well as vendors, printers and advertising contacts
9/04 – 4/05 Lennar Homes Houston, TX
Marketing Coordinator
• Insured that Ad Agency met division requests
• Coordinated all photo shoots; insured an adequate supply of marketing photos
• Coordinated and recommended advertising opportunities; reviewed and coordinated advertising schedule; coordinated mail outs and e-flyers for communities as needed
• Coordinated market study for model park as well as model park set up
• Assisted in picking models along with the model home colors, selections and interior merchandiser
• Coordinated all phases of model design and installation
• Insured adequate supply of selling tools for the New Home Consultants
• Ensured all pricing, features, floor plans and community information were current
• Provided web site developer with information on all new communities; worked with corporate on all web site initiatives
• Coordinated and hosted outside convention booth opportunities as necessary, Realtor Rally, and New Homebuyers Show; hosted Realtor open houses and managed Realtor relations
• Approved all invoices related to job duties, prepared annual budgets for all job duties
• Planed, organized and put on Associate Recognition Programs, Division meetings
• Developed theme and marketing materials for yearly mission statement
4/03 –6/2004 Parkstone Estate Homes Houston, TX
Marketing Director
• Developed, controlled and managed Yearly Marketing Plan and Budget
• Reviewed, approved and submitted Marketing bills accordingly
• Worked with Vice President of Sales and Marketing and Sales team to develop marketing and sales goals to generate traffic for each community
• Write all newsletters and press releases related to Parkstone Estate Homes
• Analyzed traffic reports and source data in order to determine the most efficient and effective marketing plans for each community; developed marketing strategies and implemented through advertising; developed and implemented direct mail pieces
• Drove signage to ensure proper number, placement and condition; drove competitors communities to ensure we were competing within the market; designed and ordered all 8x4 and billboard signage
• Designed and implemented all daily advertising in the Yearly Marketing Plan
• Coordinated community and product photography on an as needed basis for advertising purposes
• Organized company events, Christmas Party, and company wide meetings
• Organized open houses/catering/invites/distribution and other promotional events
• Managed MLS input and maintenance for the Houston Association of Realtors
• Developed, implemented and promoted Realtor, relocation and referral programs
• Produced and printed weekly available inventory sheets/flyers for sales
• Maintained inventory on all marketing materials
4/00 – 04/03 Legend Homes and Princeton Classic Homes Houston, TX
Marketing Director
• Head of Advertising and Marketing (advertising, publications and signage)
• Worked with Vice President of Sales to achieve company's selling and closing goals
• Controlled and managed Marketing Budget with Vice President of Sales and Marketing
• Created company's brand identity by designing Company Logo, Business Cards, Letterheads, along with consistent signage and advertising
• Write all newsletters and press releases related to Legend Homes
• Worked closely with sales to achieve quality traffic and sales goals
• Performed event planning, scheduled promotions within budget (Open Houses and Advertising Promotions); hosted Realtor open houses and managed Realtor relations
• Designed and worked with vendors to produce brochures, newsletters, flyers, direct mail pieces, magazine ads and newspaper ads
• Oversaw, updated and maintained web pages
• Designed, located and maintained signs and billboards
• Updated and added Multiple Listings for Houston Association of Realtors
Education:
Stephen F. Austin State University Nacogdoches, TX
• Bachelors of Business Administration, May 1999
• Major: Management Emphasis in Human Resources
• Minor: Marketing
Skills:
Skills
Proficient in:
• Microsoft Office
• Microsoft Word
• Microsoft Excel
• Adobe Photoshop
• Netscape
• Internet Explorer
• Quark
• Adobe Illustrator
• PowerPoint presentation software
Candidate Contact Information:
This candidate has chosen not to make contact information available on this page.
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