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Senior Communication Marketing Manager Resume
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| Desired Industry: Banking/Mortgage |
SpiderID: 11854 |
| Desired Job Location: KANSAS CITY, Missouri |
Date Posted: 3/19/2007 |
| Type of Position: Full-Time Permanent |
Availability Date: 04./01/2007 |
| Desired Wage: 102,500 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: Undecided |
Objective:
Join a dynamic/innovative organization as a Senior Marketing Manager, who's focus is on long term growth objectives. With an emphasis on attracting high quality talent and promote professional career development.
Experience:
Senior marketing management professional with 15+ years of comprehensive experience building, leading and strengthening product management, marketing, sales, and additional functional areas within Fortune 50 environment. Rapidly took on increasingly broader marketing and product management responsibilities based on track record of results. Skilled in solidifying brand/corporate identity; tie marketing strategies directly to customer-based solutions.
$325 Million in Sales Revenue Delivered Over 3-Year Period for Debt Cancellation Products Line
$300 Million-Plus in Booked Mortgage Receivables Following 1st Cross-Sell Campaign for N.A. Citicards
PROFESSIONAL EXPERIENCE
CITI CARDS (subsidiary of Citigroup Inc.) – New York, NY 1990 to 2006
Vice President of Marketing/Product Management (1999-2006)
― Third Party Fee Based Products – Product Development/Marketing/Life Cycle Management (2005-2006)
― Auto Club Products – Client Management/ Product Development/Marketing/Life Cycle Management (2004-2005)
― Debt Cancellation Products- Product Development/Marketing/Life Cycle Management (2001-2004)
― Mortgage/Auto Affiliate Products – Product Development/Marketing/Life Cycle Management (1999-2001)
EXECUTIVE LEADERSHIP: Vice President charged with needs identification, product development, marketplace introduction/deployment of fee based products with a focus on cross-selling these products and services to new and existing credit card customers. Led company through major initiative of introducing affiliate based product offering to credit card customers as well as internal Citigroup employee’s. Recruited to Auto Club in order to salvage partnership with largest automotive client, redirecting business activities and sales efforts in order to secure existing relationship and configure wholesale roadside product offering for entrance into the retail marketplace. Full lifecycle management responsibility including product branding/pricing, targeting, channel distribution plus full P&L accountability for 4 very different business units and major customer account. Managed for 9 years in virtual leadership role.
TEAM & BUSINESS DEVELOPMENT: Supervised geographically dispersed team of Marketing Program Managers and cross-functional resources through 25 marketing projects for 8 different products. Planned and managed revenue projections of $35 million to $120 million. Managed marketing budgets of up to $100 million annually including channel allocation, monthly spend and budget re-allocation based on channel performance.
STRATEGIC PLANNING & EXECUTION: Developed business plans, managed end-to-end new product implementation, targeting and testing, and planned/executed marketing activities, including customer relationship and retention strategy. Approved all material used across the organization to ensure proper communication with our customer as well as staff offering the products. Negotiated service agreements, led RFP cycle, and managed relationships with affiliate companies such as Citi Mortgage, Citi Financial, Travelers Auto, and vendors.
ROSANN HAMPTON – PAGE 2
7827 NW 4th Street ¡ Kansas City, MO 64152
Phone: (816) 587-1106 ¡ Mobile: (816) 550-6167 ¡ rosann06@yahoo.com
KEY CONTRIBUTIONS & ACCOMPLISHMENTS:
Marketing
§ Increased enrollments from 24,000 via direct mail to 1.2 million the first year and 1.7 million thereafter by launching 14 additional marketing channels across 5 product portfolios.
§ Launched the first cross-sell campaign within North American Citi Cards. Campaign involved 3 Citigroup mortgage partners, which resulted in $300+ million in booked loan receivables, 5 times higher than prior year.
§ Planned and developed Third Party Cross-Sell department from the ground up. Successfully launched 3 new third party companies as well as 4 new product offerings within 6 months.
Sales
§ Delivered a 50% increase in sales and $325 million in revenue over 3 years for Protection Products product line.
§ Revised revenue share structure to ensure third party companies did not focus solely on the initial sale, resulting in a projected $8 million revenue save in the first year.
Operations
§ Turned around non-performing business and call center operation that jeopardized affiliate company’s largest client (Ford). Led 180° culture changes within 200-person company, focusing all personnel on product quality and execution. Secured 3-year contract with Ford versus previous 1-year agreement.
§ Led efforts to ensure successful ISO 9001:2000 Certification by requiring implementation of all Client Management policies and procedures. USAC became the only Roadside Assistance provider in the nation to gain this certification.
Project Manager, Credit Policy (1997-1999)
Advanced to Project Manager, Risk Management with responsibility for developing and managing comprehensive credit policy initiatives which supported reductions in credit risk exposure as well as improvements in the credit card approval process. Managed project teams of up to 50 with indirect, cross-functional management responsibility for IT resources and vendors.
Collections Manager (1990-1997)
Joined company as Collections Manager leading overall department operations and a staff of 120 collectors and three line supervisors. Responsibilities included meeting monthly NCL forecasts, staff identification and performance development, and pay and incentive compensation.
§ Managed collections of over $835 million in overdue receivables over 7 years.
Earlier experience:
Office Manager – Two Rivers Psychiatric Hospital (1987-1990)
Education:
Bachelor of Science (1987) – UNIVERSITY OF MISSOURI – Kansas City, MO
Affiliations:
Execnet, Netshare, Linked In, Marketing Ladder, AMA, DMA
Skills:
Marketing/Sales Leadership
Product Management
General Management
Marketing Campaign LaunchSales/Cross-Selling Campaigns
New Market Analysis/Penetration
Strategic artnerships/Alliances
Marketing Channel Development
Product & Media Testing
Product Design & Development
Packaging Concept Design
New Product Introduction
Branding/Market Positioning
Product Portfolio Management
Profit & Loss Management
Operations/Unit Management
Client Relationship Optimization
Project/Program Coordination
Credit & Collections Management
Turnaround/Change Leadership
Compliance Management
Additional Information:
7 Service Excellence Awards, Honored for “Outstanding Performance/Contribution” with Citigroup
2 Star Awards, Honored for “ Leading Teams/ Outstanding Performance”
Candidate Contact Information:
This candidate has chosen not to make contact information available on this page.
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