Marketing Specialist Resume

Desired Industry: Business/Management	SpiderID: 11463
Desired Job Location: New York, New York	Date Posted: 2/27/2007
Type of Position: Full-Time Permanent	Availability Date: March 1st. 2007
Desired Wage: 45000
	U.S. Work Authorization: Yes
Job Level: Experienced with over 2 years experience	Willing to Travel: Yes, 50-75%
Highest Degree Attained: Masters	Willing to Relocate: No Preference

Objective:
To obtain a position in which I will be able to apply my knowledge and skills in the fields of Marketing and business development.

Experience:
2006 – Present
Beijing Brand Ltd Beijing and New York
Marketing Coordinator

• Initiate strategies for new product launch: pricing, positioning, distribution, competitive analysis and advertising.
• Coordinate, and Implement authorized service centers responsible for the overseas Markets
• Arrange the movement of goods from manufacturers in Asia to destinations in North America
• Build solid client relationships through intense communication and scrutiny of individual business strategies

2003 – 2006 Long Island Business Institute New York
Academic Advisor / Business Instructor

• Provided academic and professional advise to college students
• Organized, monitored, and evaluated entrance examinations for new applicants
• Provided one-on-one counseling and evaluation for students who have difficulties in academics performance
• Taught business and strategic management courses to a culturally diversified and working body of students.

2002 – 2003 American Cancer Society New York
Special Events Director

• Established relationships with new potential donors and recruited volunteers for all special events
• Sustained existing relations and established new relations with local business sectors and inspired them to partner with ACS in the fight against cancer
• Established partnerships with local elected officials to enhance the ability to achieve ACS goals
• Developed creative and clearly defined strategies for each special events
• Secured more sponsorships and underwriting for special events
• Sought funding from corporate and local community businesses
• Managed data collection for each income activity, including income/expense information and donor/ volunteer records
• Improved and maintained a stronger tie with local and mainstream media
• Promoted awareness of the Chinese Unit outside the Chinese community

2000 – 2002 Empire One Telecom New York
Asian Marketing Manager

• Conducted market situation analyses, market demographics, market needs, market trends, and growth
• Developed SWOT Analysis
• Managed the budget for the Chinese Telemarketing department and Chinese
advertising campaign
• Negotiated and purchased media
• Supervised and provided internal sales training for a team of 25 telemarketers

1999 – 2000 Hooloo.com New York
Associate Editor of Book Content

• Established and maintained relationships with book vendors
• Kept abreast of the latest events in the Asian book industry
• Tracked / managed information of future product releases
• Authored editorials, reviews, and newsletters
• Conducted industry research and analyses

1995 – 1997 Eslite Corporation Taiwan
Copywriter and Marketing Campaign Executive

• Developed and executed effective P.R. campaign strategies
• Complied and analyzed all data related to customer service
• Coordinated dialogues with customers as well as corporations on a daily basis

Education:
Spring 1999 New York University New York
• Master’s Degree in Speech and Interpersonal Communication
GPA: 3.8 / 4.0

June 1996 National Chengchi University Taiwan
• Bachelor’s Degree in Advertising (Minor in Education and Chinese Literature)
GPA: 3.8 / 4.0

Affiliations:
• United East Athletic Association – Marketing Coordinator / Program Instructor

• American Marketing Association – Member

Skills:
• Proficient in the use of MS Office ( Word / Excel / Power Point / Access / Publisher )

• Fluently in writing and speaking English. Mandarin and Taiwanese and basic understanding of Cantonese

Additional Information:
Professional Certificate

• Practice in Trade & Investment with Mainland China Certified – R.O.C. Trade Education Foundation, 2006

• Great Event Planner – Taiwan Planning Inc., 2006

Reference:
References Available Upon Request

Candidate Contact Information:

Name: Renee Chen
Street:	Phone: 917-528-2734
City: Flushing	Fax:
State: New York
Zip: 11367
Web Site: