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Director of Laptop Mobility Solutions Resume
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| Desired Industry: Information Technology |
SpiderID: 10048 |
| Desired Job Location: seattle, Washington |
Date Posted: 11/29/2006 |
| Type of Position: Full-Time Permanent |
Availability Date: 12/01/06 |
| Desired Wage: 120000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, More Than 75% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: No |
Objective:
I am a marketing executive with a broad base of experience in product marketing, product management, channel management, and sales in large and small companies. I am a strategic architect with the ability to translate early stage concepts into real business functions. I excel in technology and have a robust toolset with many best practices to support my work.
I founded a marketing consultancy to apply new techniques to technology marketing centered on the customer, their problems, and their value, in addition to the product and its attributes. This experience broadened my marketplace and industry experience, and deepened my marketing and sales skills. My experience as a Fortune 500 sales, product management, and marketing executive includes the creation of product management and marketing organizations in multiple Pre-IPO companies. I have brought a broad array of technology products to market ranging from simplified consumer desktops to enterprise servers; object development tools to comprehensive enterprise software; wireless to networks. The products and strategies managed generated over $1B in revenues and the sales managed over $100M.
Experience:
Product marketing, management, and sales consultancy focused on delivering clients’ embryonic products to market and enhancing existing products’ market position. Market and business strategies are defined, tactics implemented, value propositions express, and brands are created upon customer-centric marketing and sales. And when needed rebuild marketing and sales teams and processes.
* Produced a market and product strategy for a signal processing operating environment start up, resulting in inclusion in the CONNECT entreprenual Springboard program. Successfully recruited leading technology experts from major universities to the board of advisors. Represented marketing, sales, and product strategy during venture investment acquisition. Served as executive vice president sales, marketing, and product management.
* Established operations in manufacturing, client services, marketing, and product management for this item management technologies start up selling into the service parts logistics market. Hosted the first customer advisory board, established pricing process, authored release planning process and product roadmap, resulting in an increase in revenue from $500K to $1.2M in one year. Served as vice president of products & marketing.
* Increased major account wins by developing channels sales tools and client seminars in support of an insurance brokerage’s new customer-centric value proposition resulting in an increase of $16 million in annual insurance policy sales netting $1.6 million in annual commissions.
* Created and implemented a concise and compelling operating, product and market strategies for a personal publishing software start-up. Successfully recruited the on line editor for California’s second largest city's daily newspaper and a leading online community and content technologist to the board of advisors. Served as president and chief marketing officer.
* Directed the creation of the marketing, product, channels, and go-to-market strategies for a start-up for delivering unique analytics and intelligence software and services. Optimized marketing organization to position for the sale to Overture (now Yahoo). Served as vice president of marketing and chief privacy officer.
* Built marketing organizations, optimized target market and customer, reset the marketing plans, established customer-centric marketing processes, created or refined the value proposition, repriced and repackaged offerings and architected closed-loop marketing and sales processes. Member of the senior management and capital acquisition teams. Served as chief marketing officer.
* Led a number of first-product teams for web services, distributed applications, application server, messaging services, and application development tools. Created and instituted comprehensive product delivery processes. Oversaw and authored market models, product roadmaps, product requirements and use cases. Served as director of products, product marketing and product management.
* Specified and implemented a project delivery methodology enhanced for advanced technology distributed application implementations, a high volume customer services application as the director, consulting services.
* Created market model and business plan for a start-up venture within a large systems integration firm for a suite of secure transaction management tools leading to the creation of a new business in a new market.
* Demystified a new application development tool for firm’s channel partners, with tools and demonstrations which also resulted in “best of show” awards at major tradeshows.
* Authored value proposition development training guide used by technology marketers and product managers to solving to their customers’ problems and delivering value.
January 2000 to October 2000, exobox, Inc: San Diego, CA
Director Product Marketing: Built marketing team and defined the product for a consumer content and applications provider. Implemented a formal product lifecycle, usability testing, and market intelligence with the team delivering a full compliment of requirements: user requirements, use cases, and user interface designs for the PC impatient and phobic consumers. The applications and content were to be delivered as a service delivered through systems and device manufacturers and application service providers channels. Company did not acquire next round of funding.
May 1995 to December 1996, Expersoft (Vertel): San Diego, CA
Director, Marketing: Built marketing team for a pre-IPO software publisher of distributed application development tools. Transformed its proprietary products into an industry standard product.
* Successfully launched a new product line brand, PowerBroker, a suite of object request brokers and services.
* Authored the marketing plan, model of the CORBA market, and C++ programmer market.
* Established a formal product delivery process, including customer research, market and customer requirements creation, and a two year product roadmap ensuring predictable customer deliveries.
* Refurbished proprietary product into a “cash cow” and retained leading Wall Street customers.
* Established Internet marketing, an alliance program, a telemarketing organization and then expanded it into an inside sales organization, which exceeded revenue goals by over 20%.
March 1992 to May 1995, Texas Instruments, Software Division (Computer Associates); Plano, TX
Senior Product Marketing Manager: Authored and implemented UNIX product strategy for the industry’s leading Computer Aided Software Environment (CASE) tool publisher. Evolved its mainframe product into an open client/server architecture and brand to meet changing market and customer requirements.
* Established Global 100 customer council to define its first object oriented toolset.
* Introduced formal market research and authored the market model for client/server systems.
* Launched the marketing campaign for the TI/Microsoft joint repository and component engineering initiative.
* Implemented first product delivery process resulting in the first on-time, within budget product delivery.
* Enhanced the product line’s value proposition and repositioned the capability, resulting in $100 million in product revenue, and an additional $50 million in services revenue.
January 1988 to March 1992, Digital Equipment, DECwest Engineering (Hewlett Packard); Bellevue, WA
Manager of Product Management: Led the team which defined the product initiatives for DECwest. Products spanned enterprise platforms, operating systems, programming languages, databases, and systems utilities.
* Created transaction processing market model which was adopted by industry analysts into forecasts.
* Drove the new strategy refocusing UNIX product line to commercial server markets leveraging Digital’s technical strengths and strategic customer segments.
* Authored vision for an advanced UNIX operating system project targeted at highly available server market.
Education:
Graduated Cleveland State University, Bachelor Business Administration, Industrial (B2B/Considered Purchase) Marketing
* Marketing/Business Strategy – University of Washington, Business Culture of Japan; Customer Marketing Methodology, Logical Marketing; Strategic Decisions, Northeast Consulting Group
* Sales – Consultative Selling, Solution Selling, Professional Selling Skills
* Technology – VMS/UNIX/NT/Linux, Distributed and Networked Systems, O-O Analysis and Design, Component Engineering, Customer Analytics, Database and Transaction technologies, Web Services
Affiliations:
Professional Memberships – Amer Marketing Assoc, High Technology Marketing Assoc, San Diego Software and Industry Council, Corporate Directors Forum, PDMA, San Diego Chamber Tech Committee, Junior Achievement Trainer
Skills:
Successfully managed, marketed, and sold products spanning web analytics, item management/logistics, software defined radio, RFID, web services, consumer desktops, enterprise software, object oriented tools, enterprise application developer tools, databases, networking, systems management, personal computers, servers, and industrial electronics.
* Product Management and Marketing
* Product Strategy and Definition
* Market Strategy and Development
* Marketing Management
* Sales Management
* Customer Marketing Methodolgy
* Solution and Consultative Selling Methodology
* Value Proposition and Brand Development
* Channels Marketing and Management
* Internet, Digital, and Direct Marketing
* Interim Executive Management
* Funding Acquisition
Additional Information:
Clients; Services; Technologies/Markets
Cisco; san jose, ca; trained US and Canadian state, provincial, local, higher education and k-12 sales teams; account planning and customer centered marketing
Clarify; san jose, ca; trained corporate marketing on customer centered value proposition development; customer relationship management software publisher
Compaq (now HP); houston, tx; trained network products marketing on customer centered value proposition development; routers, hubs, and associated networking products
The Cushing Group (now CIBER); los angeles, ca; interim director, distributed systems integration practice, So. California; distributed transactions processing applications utilizing CORBA object request brokers
DispenseSource; irvine, ca; product management, launch and beta planning; maintenance and repair operations inventory control and management
Examplar; san diego, ca; interim vice president, marketing; operational data stores
GS Levine; san diego, ca; developed customer centered value proposition and sales tools for the sales team; business insurance services
Hewlett Packard; palo alto, ca; trained marketing on customer centered value proposition development and market modeling and product strategy; mainframe replacement, email and enterprise messaging systems and services
Island Data; carlsbad, ca; customer centered market research, user interface prototyping; unstructured data analytics for customer services environments
Keylime (now Yahoo); carlsbad, ca; interim vice president, marketing; web site visitor tracking and analytics
Kinzan; carlsbad, ca; interim director, products; adaptive web services and model-view-controller architectures
Learning Framework; san diego, ca; customer centered market research; balanced scorecard automation and analysis
Macromedia; san francisco, ca; trained product marketing team on customer centered value proposition development; training and educational course development tools
Objectspace; dallas, tx; interim chief marketing officer; java-based object request brokers, application servers, and transaction tools
SAIC 10TH Mountain; san diego, ca; product marketing, market research, business planning; secure electronic transactions for credit card processor and merchant servicers
SeeControl, Inc.; san mateo, ca; interim vice president products & marketing; item management service parts logistics and inventory management
SuiteSoftware; santa ana, ca; product marketing, market research, business planning; distributed transactions processing applications utilizing CORBA object request brokers
Sun Microsystems; santa clara, ca; trained product marketing teams on customer centered value proposition development; mainframe replacement, java desktops, support services
Texas Instruments; plano, tx; product marketing, market research, channels and partners programs; client/server and object oriented development tools and methodologies
Unisys; blue bell, pa; trained group marketing teams on customer centered value proposition development; universal messaging systems, avionics systems
UpCast; los gatos, ca; interim president, CMO; online community development
Utah Medical; midvale, ut; trained sales and marketing on customer centered value proposition development; obstetric medical products
Vistant; san diego, ca; interim director product management; item management, service parts logistics, and inventory management
waYve Technologies; san Diego, ca; interim eve sales, marketing, product management; signal processing operating system, virtual radio, and application development tools
Reference:
Available upon request
Candidate Contact Information:
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