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Relationship Marketing Director Job
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| Employer Name: National Retail Organization |
SpiderID: 2935904 |
| Location: Harrisburg, Pennsylvania |
Date Posted: 11/3/2009 |
| Wage: 90K to 120K+ D.O.E. |
Category: Marketing |
| Job Code: EGBRA |
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| Number Of Openings: 1 |
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Job Description:
National Retail seeks Customer Relationship Marketing Director, with a minimum 7 to 10 years of experience of Customer Relationship Marketing (CRM) at a management level and supervisory experience; or equivalent combination of education and experience. Bachelor's degree (BA/BS) in Marketing, l and supervisory experience; or equivalent combination of education and experience. Retail experience is preferred. The primary purpose of this position is to direct the development, design, execution, and analysis of Customer Relationship Marketing strategies that increase customer retention (all loyalty initiatives); increase FE and Rx sales by leveraging the Retail customer base through a corporate-wide CRM plan of targeted 1/1 programs; and to continue to build the Retail customer database. Includes providing business partner leadership for development/installation of CRM IT support. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in a safe manner consistent with corporate policies and state and federal laws. Responsibilities: The associate is responsible for the functions below, in addition to other duties as assigned: Develops, launches, and maintains all marketing loyalty programs (including program benefits, rules, consumer communication plans, store execution, and ongoing initiatives. Specific program responsibilities include: Development of loyalty program(s) strategy. Creation, production and distribution of program benefits/offers and all consumer communications. Organization and direction of cross functional teams to execute programs. Depending on the program, teams can include areas such as IS, Advertising (internal and external), Store Operations, Customer Service, Category Management, and Legal. Regular reporting and complete analysis of programs and future recommendations for all aspects of the programs. Develop, launch and maintain a CRM store-wide, multi-channel communication plan to include all 1/1 consumer communication; individual marketing programs (i.e. SCR); vendor-funded communications, and permission-based, informational, promotional, and event-driven communications; and new and existing pharmacy compliance efforts; channels include direct mail, email, widget-based, mobile text, and voice. Develop and execute marketing programs designed to build the Retail customer database or append valuable information to the existing Retail customer database. Business partner with retail IT in the development and implementation of CRM IT infrastructure. *Not a technical position - IT experience is not a fit. Other Marketing projects as assigned. Company offers Salary of 90K to 120K D.O.E. Paid Benefits, Bonus Program, Relocation assistance available, Please specify the position responding as we have several positions on various sites. Also provide cover letter that shows anything and everything that you have done in your past work history that matches the job spec. For more details contact Ed Blake 609.645.3330 Fax 609.383.0320 e-mail recruiting@blakeandassociates.net package
Job Requirements:
to 10 years of experience of Customer Relationship Marketing (CRM) at a management level and supervisory experience; or equivalent combination of education and experience. Bachelor's degree (BA/BS) in Marketing, l and supervisory experience; or equivalent combination of education and experience. Retail experience is preferred.
Job Criteria:
Start Date: ASAP
Position Type: Full-Time Permanent
Years of Experience Required: 7
Education Required: Bachelors
Overnight Travel: None
Vacation Time: More Than 3 weeks / year
Job Benefits:
Health/Dental Benefits, Retirement Benefits, Stock or Stock Options, Paid Holidays, Vacations, and Sick Leave, Life and/or Disability Insurance, Relocation Assistance, Other Benefits
Company Profile:
See Web Site
Contact Information:
| Contact Name: Ed Blake |
Company Type: Recruiter |
| Company: Blake & Associates Executive Search |
Phone: 609-645-3330 |
| Street: 927 N. Main St, Suite B2 |
Fax: 609-383-0320 |
| City: Pleasantville |
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| State: New Jersey |
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| Zip: 08232 |
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Web Site: http://www.blakeandassociates.net
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